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Today we introduce you Jordi and Joana, our two ambassadors in Africa
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CSR in e-commerce: 4 small actions which can produce big results
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In Spain, 1 in 3 children suffer poverty and social exclusion
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7 digital media outlets and blogs which talk about CSR
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E-commerce, leader in the presence of women in management positions and reconciliation
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4 CSR campaigns which do not leave anyone indifferent
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Cesc Carbó joins Worldcoo as e-Commerce Developer
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The story of César and MeQuedoUno implication
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4 key points to avoid that CSR stays only on paper
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CSR and happy workers: 4 CSR actions which will make your employees feel better

Today we introduce you Jordi and Joana, our two ambassadors in Africa

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“It is like a mathematic proportion: the less people in one country has, more friendly and generous is people who live there”.

It was late last summer when we met Jordi and Joana, two young Catalans who had decided to embark on a new adventure and travel around the African continent.

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Jordi and Joana, our two ambassadors in Africa

A friend of them had talked about our ambassador program – our international network of collaborators who help us identify and audit many of the social projects we are involved with – and that’s how we met.

Based on the route they had in mind, we planned their visit to some of the cooperation projects that we are currently helping to financein Africa.

What motivated them to embark on this adventure? What challenges are they encountering? What is their journey like? If you want to know a little more of them, keep reading!

Jordi and Joana, 6 months in Africa and 6 more in Central Asia. What has led you to venture into this new project?

For some time ago, we always wanted to do a long trip and the idea that motivated us most was to know part of the African continent. We had the feeling that we could find very authentic people there, very different ways of living and a spectacular nature. In addition, it was a very big challenge for us because of the way of traveling, totally different from how we had been doing so far. For now, all our expectations have been fulfilled!

When and how did you take this decision?

We had been waiting for the right conditions for 4 years. In 2010 we made a similar trip in Asia and then, back here, it was quite difficult to find a job and to re-establish our lives. So, when we found the way to go without losing our current job, we made the final decision.

What have you done so far?

So far, we have met the people in Madagascar, we have been relaxing for a few days in the Seychelles, we have explored the most isolated corners of Kenya, the nature of Uganda has surprised us and we have enjoyed the green of Rwanda. To all this, one of the most intense moments that we have lived have been the visits to Tuum (Kenya) and Patongo (Uganda) as ambassadors of Worldcoo.

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What has surprised you the most?

We have been surprised about many things, and most of them are related to the people.  For example, seeing the isolation and simplicity with which many people live in these countries, it takes more than half an hour to get closer to children who had never seen European people. And one thing that we have already seen but it does not stop surprising us is to see that the less has the population of a country, the more friendly and generous are the people that live there. It looks like a mathematical proportion.

What has been the biggest challenge so far?

Without any doubt, visiting the social project in Tuum and then continue to Lake Turkana, Kenya. It is one of the most inhospitable and isolated areas where we have ever been. Most of these villages do not have any kind of transportation that connects them to each other and we had been waiting 5 hours for a vehicle to pass through the dirt road. Even so, the reward was greater than the difficulty.

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As you know, our network of ambassadors helps us identify social projects and visit them in order to guarantee total transparency in everything. In the coming days, we will share with you their experience in the village of Tuum (Kenya) and Patongo (Uganda), where we are currently collaborating to improve the living conditions of children and adolescents.

Worldcoo Team.

CSR in e-commerce: 4 small actions which can produce big results

The fact that Social Corporate Responsibility is taking centre stage in companies is a reality that digital businesses, and of course, e-commerce businesses cannot escape. To be aware that companies operate in a society and a surrounding which they need to take care of is key to carry out whichever activity.

Sometimes, however, CSR can be seen from certain businesses as something which is not achievable for everybody, and that it is something which implies big investment of time and capital. And what if, in reality it is simpler than what we believe it is?

Here are 4 ideas of CSR actions you can take, which without needing a great investment, can produce big results for the business and the society in which it operates:

  1. Honesty, transparency, and confidence when dealing with a client.

What defines a business is the way it connects and interacts with its clients. In e-commerce, also, generating confidence between the organisation and client is essential to overcoming the barriers which can sometimes come about with online shopping.

Basing this relationship on values such as honesty, transparency and confidence is the first step to make the business a socially responsible organisation, and also, the business will earn more!

  1. Non-discriminatory policies when employing people.

In a society which does not discriminate, businesses should support the non-discrimination. To not refuse entry of a talent into a business for discriminatory motives will not only nurture the business with better professionals, but it will also provide the atmosphere of the business with a more open and just way of thinking.

  1. Involvement in social projects.

There are many ways for a businesses to play a simple part in social projects. The widget developed by Worldcoo, for example, allows e-commerce clients to donate a small amount of money to a particular project. Simple, transparent and socially responsible.

  1. To take responsibility for faulty products.

In e-commerce it is essential, as we have already said, to rely on the client’s confidence. To give the appropriate response to potential errors when providing a service or when selling a faulty product is not only a socially responsible action to take, but it also ensures the best possible offer for the customer and, therefore, a higher level of satisfaction and a bigger success in the businesses’ results

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Worldcoo Team.

In Spain, 1 in 3 children suffer poverty and social exclusion

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Dreivip, one of our e-commerce with cause, has finished his last project. Thanks to them, NGO Mumbai Smiles will be able to educate 30 children under 6 years old and prevent them from falling into exploitation networks. If you want, you can remember the project HERE.

Its next challenge, which starts today, is to end child malnutrition in Spain, a very important purpose if we consider that today more than 2.6 million Spanish children are at risk of poverty and social exclusion. Since the beginning of the crisis, the risk of poverty has increased to 33,4%.

logo_dreivipThrough EDUCO, Dreivip users will have the opportunity to collaborate with the “Lunchroom Scholarships Educo”, which aims to guarantee, at least, a complete and healthy meal a day to children of Primary and Secondary Education in Spain in situation of Risk of poverty and exclusion.

Thanks to their collaboration, 8 children will receive a daily meal in their school during one year, distributing 1.320 meals totally.

If you want, you can follow the donation process HERE.

Worldcoo Team

 

7 digital media outlets and blogs which talk about CSR

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The business world changes at a hectic pace, innovations are continuous and to be up to date about everything is becoming more and more of a challenge for entrepreneurs and directors. However, in the context of CSR you can’t fall behind.

To be up to date on new trends and innovations and depend on sources of inspirations in this area can become something fundamental for entrepreneurs and because of this, today we have prepared a list of 7 digital media outlets and/or blogs in which you can find news about CSR. Take note!

1. Expok News. Expok News is a digital magazine where you can not only find the recent news about social responsibility campaigns, but in which you can also read key points and pieces of advice on how to conduct better CSR campaigns and see the analysis of the results of real CSR campaigns, whilst also finding computer graphics and other graphic materials about the same subject.

2. Diego Coquillat. Diego Coquillat is a digital magazine based on technology and innovation in the catering industry. In the portal, you can find lots of key information for professionals in marketing, trends and in management. And of course, also about social responsibility. Sign up to it if you own a restaurant!

3. Marketing News. Marketing news, or as they call themselves, the marketing journal, is a digital newspaper in which they develop practically every topic related to marketing and business management, amongst them also Corporate Social Responsibility. In this portal you will also find, above all, cases of CSR campaigns. Get inspired!

4. Corresponsables. Corresponsables is the CSR portal, a whole media outlet dedicated to Corporate Social Responsibility cases, current topics and opinion columns from reputable professionals form part of the content which you can find in this media outlet, a definite must!

5. Forbes. Forbes, an american magazine, which is a point of reference in the business and finance sector, contains in their online version a, section dedicated to CSR. News beyond our borders, opiniones and analysis from profesionals from all over the world regarding Social Corporate Responsibility.

6. CSRWire. With over 25 categories, CSRWire publishes news, trends and innovations about CSR, putting us up to date with what happens in the world and the role which businesses have in creating a better world.

7. Worldcoo’s blog. Yes! Our blog. Every week we publish articles with advice, innovations, trends and key information, with the majority of the cases regarding e-commerce. Follow us up close and don’t miss anything which is about Corporate Social Responsibility in our digital surroundings.

 Worldcoo Team.

E-commerce, leader in the presence of women in management positions and reconciliation

The E-commerce sector is to be congratulated, since it the sector that commits most to reconciliation policies, and also, it is the sector which has the biggest feminine presence amongst its workforces and with the most women in positions of management.

The fact that digitalization assumes for these businesses the role of a fundamental tool for the development of business, has supplied that most of its procedures are digitalized, which, therefore, makes it simpler to apply policies which favour reconciliation: flexible working hours, teleworking … These are methods which are already a reality in many ecommerce businesses and it is to be seen in the figures: 74% of businesses admit to offering the possibility of a flexible working timetable to its staff and 44% have the option of teleworking.

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This great possibility of reconciliation coincides with having a higher proportion of women in the workforce, and of course, in positions of leadership and management: 12% of the CEOs in e-commerce are women, which is 7% more than in other companies in other sectors, according to the observatory of professional women ‘Women at’, and 21% of women in the ecommerce sector work as acting directors.

They are figures which not only shed light on a society which calls for a change regarding reconciliation, but it also sheds lights on some business figures. So much so that a study by the Federal Reserve Bank of St. Louis shows that businesses that commit to reconciliation achieve better results and that in their teams, those who perform best are women with two or more kids to look after.

Reconciliation could be, in fact, the first step towards a more equal society, one in which women have a presence which is increasingly closer to that which men have, and a society in which management positions of companies don’t just simply fall to male characters. A society, in which men and women are able to receive the same opportunities and one in which they are judged more on their merits than their genders.

It seems like in the world of ecommerce, the first step has been taken and that results are already showing, just as much in incorporating women into the working world as the level of economic results of the businesses.

Congratulations e-commerce!

Worldcoo Team.

 

 

4 CSR campaigns which do not leave anyone indifferent

There is nothing that you cannot do with regards to Corporate Social Responsibility and, in fact, like in every part of the business, creativity has a huge role to play as far as CSR is concerned.

In 2015, The Gunn Report recognised, through The Good Report, which were the most successful campaigns in promoting good causes this year. Amongst the winners, these four campaigns which, thanks to the creativity behind their design, were able to not leave anybody indifferent.

1. Human Traffic Signs. Concerning the problem of traffic accidents in China, where every 3 minutes a person is injured in one and every 10 minutes somebody dies due to a traffic accident, the agency MullenLowe created this campaign of General Motors, which intended to promote the importance of paying attention to traffic signs and of following the rules. Do you believe they managed to do it?

2. Like a Girl. Leo Burnett Toronto created this campaign for the brand Always for Procter and Gamble which, with the slogan “Rewrite the rules” spoke out in defence of women and against chauvinistic behaviour accepted by practically everybody. He did this through a small experiment. What happened when women and girls were asked what was “Running like a girl”?

3. A very disturbing taxi ride. Concerning domestic abuse, Memac Ogilvy and Mather Dubai designed this campaign for Kafa who tried to make women aware of how bad it is to turn a blind eye in the face of abuse and to introduce them to phone lines which they can turn to when confronting these situations. Provoking a reaction in women with respect to chauvinistic violence through the feeling of living it up close was their way of doing it.

4. They have had a past. The Foundation Abbé Pierre, from France, launched this ad to create awareness of poverty and homeless people. Under the slogan, “they also have had a past”, their ad tried to make the public realise that these people are, at the end of the day, just like anyone who has a home.

Worldcoo Team.

Cesc Carbó joins Worldcoo as e-Commerce Developer

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Cesc Carbó is our last incorporation. From Sant Cugat (Barcelona), he joins Worldcoo as e-Commerce Developer.

He studied Industrial Engineering, but his professional career has been developed into different companies and sectors; both in start-ups, and in a large multinationals in the technology sector, where he has developed projects about business development and project management tasks.

He defines himself as a curios person and affirms that the adjective that best describes himself is “active”. “I like to know about many things, but I don’t deep into them: I guess I’m one of the victims of the generation of the 90’s, the access to a lot of information but with no time to assimilate it”.

Do you want to know more about him? Keep reading!

  • Welcome to Worldcoo, Cesc! What will be your role here?

To get companies to commit themselves to strengthening their commitment to society by relying on Worldcoo as the tool to do so.

  • What will be your main challenge?

Increase Worldcoo’s customer base, thinking in a future where our solutions will be in all online platforms around the world.

  • What do you like the most about Worldcoo?

It is a digital company that works to bring value where it is most needed, a key factor if we expect a change versus a more sustainable development of our societies.

  • By your profile and way of being, what distinctive component do you think you can contribute to the Worldcoo team?

I think I have a very versatile profile in this world of specialists. Within a while, I hope to feel satisfied that I have helped the Worldcoo team in areas unrelated to my most direct work responsibilities. Maybe, focused on managing teams or people.


And some more personal…

If you aren’t at work, we will surely find you… Doing sport and enjoying nature. I need time to escape to open spaces and relax, whether it’s flying across seas scuba diving or running through the mountains linking peaks and rocky places.

I enjoy traveling and I try to do it often. Whenever possible, combining adventure, nature and culture, but according to this order of priorities, if not possible the combination of all of them.

Some of my other hobbies are cats, writing, laughing, photography, movies, series, documentaries, technology and music (this last one just as a consumer).

Always that I can… I dedicate myself to observe and try to understand the world where we live, to enjoy a good meal and good drinking; All of them inescapable inheritance.

I love visiting places I don’t know, even if they are next to my home, and being permanently discovered.

You couldn’t live without… Enjoying the madness of the people.

If you could choose one “super power” it would be… Being able to move between dimensions and temporal spaces.

Worldcoo Team.

The story of César and MeQuedoUno implication

In 2017, let’s help children with rare disease have quality education

MeQuedoUno starts a new project!

César is a 20 years old student and has the Apert Syndrome, one of the 7.000 rare disease that exist. Today we have the pleasure to present you his testimony and story, so we can know a little bit more which challenges they face and how it’s their day to day.

cesar_olivia“My name is César Díez, I’m studying Informatics and I have Apert Syndrome, a congenital disorder that affects chromosome 10 and is characterized by a general malformation of different bones, mainly of the head and face. It is a disease that, if not controlled in time, can cause blindness, deafness and intellectual deficit. We are born with our fingers and toes together (syndactyly) and my treatment involves multiple operations and long hospital stays, many kilometres far from my house.

I was born in Merida, a city of 60,000 population and with a small hospital. I was the first and only born with my illness in this health centre and the doctors saw so much difficulty in my state that they only gave me 48 hours of life … meanwhile, I tried to fight the most and enjoy my life, like what I’m doing now.

Throughout my life, both my parents and I have fought constantly for an “inclusive education“, that doesn’t discriminate for my physical or intellectual deficiencies and allow me to have access to a quality education.

In spite of my multiple operations and long stays in hospitals, and that on several occasions the educational system have invited me to attend to “special education” classrooms, I have achieved my goal! After finishing the bachelor’s degree, now I’m studying a high degree in “Telecommunications and Information Systems”.

logo-vector-federThe constant work together with the Education Council in Extremadura (Spain) and the FEDER (Spanish Federation of Rare Diseases), has allowed us to take another step to make the access to quality education a reality. For example, we have recently launched the “Protocol for the reception and care of children with rare diseases” in the schools in Extremadura. Our mission is that all children with rare diseases have an educational response adequate to their abilities, potentialities and needs. We’re sure that, all together, we will achieve it “.

mqu-logoNow, the users of MeQuedoUno have the opportunity, like César, to contribute and collaborate with one of the educational projects that the Spanish Federation of Rare Diseases (FEDER) carries out to guarantee access to a quality and equitable education, regardless of their conditions and circumstances.

With their help, in 2017 25 children with rare diseases that attend school will be benefited from the FEDER Education Assistance Service.

You can follow the project through this LINK.

Worldcoo Team.

4 key points to avoid that CSR stays only on paper

There are increasingly more companies which rely on a CSR plan, a document where you can find the actions and behaviour which the company should develop in order to carry out its actions in a coherent way coinciding with its values and, of course, showing society and its surroundings the respect that they deserve from the organization.

In spite of that, plans are the most of the time exactly that: plans and paper. And, of course, to plan is fundamental, defining strategies and actions is the foundation of the development of any activity relating to CSR, but how can we avoid that the plans only stay written on paper?

4 key points which will lead the company to take action:

1. Timing, timing, timing… 70% of the company’s success to turn the plan into facts is in the plan itself. Define a time frame! The fact of having a timeframe for each action will push you to take the necessary actions in the specified time.

2. Team involvement. CSR isn’t just to do with the company directors’, it’s also to do with the team, in the same way that the company is not just the person who manages it, but also all of its employees as well. Make them take part of every CSR action, in a way that they themselves will be the force behind what makes the company accomplish what is established in the plan.

3. Division of labour. If you have an involved team, who is willing to work to make this world a better place to live and to do it from the company, now is the moment to give them responsibilities. Who does what? Answer this question and entrust the responsibility of each big or small task to a specific person. Remember that a lot of people doing small things can achieve big goals.

4. Commitment to the community. Your team is one of the company’s most important audiences, but not the only one. Share your plans with your network of followers, with your customer … Don’t be afraid of commitment, engage with your community to act accordingly to your CSR plans! Tell them about your plans and let your commitment with those people push you to make the plan become real actions.

If you already have your CSR plan, now is the time to take action!

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Worldcoo Team.

CSR and happy workers: 4 CSR actions which will make your employees feel better

postsemana3novrscequipoCSR affects everyone that has something to do with the company and, although sometimes it appears that the external public are the most important, in terms of communication and CSR the internal public is also essential. The members of the team within the business are the main ambassadors of this, and therefore, must believe and trust in the values which the business holds. Communicating solely to the people outside of the business could make the business pay, affecting directly its credibility.

That is why CSR actions must bear in mind what a company can do for society, but starting with those who are closest to the business itself, the employees. If we combine this with the fact that happier employees is synonymous to more motivated and productive employees, the benefits are twofold!

Due to this, we propose 4 CSR actions which involve your team of staff:

  • Reconciliation: flexible working hours is not the enemy of good results! There are increasingly more studies which show that flexible working hours and teleworking are not the enemies of productivity, however, quite the contrary! Give your team freedom to work wherever and whenever this want, they will work better and more, and also, you will be doing a favour for a society which is crying out for a reconciliation of working and personal life.
  • Training: learning is growing. We live in an increasingly more demanding world, we are always needing to know more and learn faster, and training can’t just be limited to the 4 years we study at university. Did you know that millennials value more the possibilities to learn which are offered by the company, rather than the stability which they assure them of? Make training available to your employees, you will be helping create better professionals, better professionals who work in your company!
  • Team solidarity: promote the participation of the business and the staff in solidarity initiatives. A company which participates in solidarity actions will have a growing recognition from their employers. Moreover, involving your employees and making them feel part of a positive project will help them feel more integrated and motivated in the day by day activities of the business.
  • Democracy: ask your employees! Feeling part of a business is one of the most motivating feelings when performing a job, that’s why, before making important changes which will affect their day to day life, consult them! They will feel appreciated, and also, you will be able to implement more suited solutions according to their circumstances. For example: an intensive working day? Let them have their say! Be a democratic business.

Worldcoo Team.

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