Category - Uncategorized

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4 Reasons why social involvement helps the business to increase customer loyalty
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Worldcoo Ambassador network keeps growing!
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Good news about our internationalization process!
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New deal with Banco Sabadell!
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5 tips on how to facilitate reconciliation in your business
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Regalador has joined us as a responsible ecommerce!
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Worldcoo will attend Emarketing 2016
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World Cancer Day: We can. I can.
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Goal #10: Reduce inequalities in the world
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Help against the cold and the rain, refugee’s new enemy

4 Reasons why social involvement helps the business to increase customer loyalty

As we are companies which are integrating into society and developing our business within its framework, there is no denying that we have a responsibility within our surroundings. Returning to the people and to the environment the resources which they make available to us and which allows us to offer and commercialize our product or service is a question of commitment and consistency.

Beyond the involvement with society itself, there are more reasons to act responsible as a business and to carry out actions which promote sustainability and respect for our society and environment.

The relation with the client, in fact, is one of the strongest reasons as to why you should opt for engaging yourself as a business with society.  The commitment and involvement which companies show have a lot to say about their capability of increasing their clients loyalty. Let´s have a look why:

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1. The competitive nature of companies makes the client more demanding. There are increasingly more alternatives when making a purchase of a product of contracting a service, the client has many places to chose from and they are aware of this, therefore making the company more demanding of itself and the client more demanding when choosing the product or service. In this particular context, the businesses´social involvement could prove to be the deciding factor.

2. The client builds ties with brands that they like. Another of the characteristics of the world that we live in is the possibility that brands have to establish relationships which mean more than the simple one-off purchase. Social involvement is a reason to involve the client in the day-to-day activities of the business and therefore, strengthening the links they have and assuring the relationship lasts.

3. The client looks for brands that match his values. What we buy says a lot about our personality, which is precisely why we are so demanding with what we purchase. Recognizing our values in a brand or company is the foundation of a successful and long-lasting relationship.

4. Bad news travel fast. Neglecting the environment or society does not go unnoticed anymore. Mistakes will reach your client in the blink of an eye and damage your reputation. Acting responsibly is the only way to avoid that risk.

Worldcoo Team.

 

Worldcoo Ambassador network keeps growing!

Today we introduce you Patrick, our new ambassador in Nepal.

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DSC00409 (1)Patrick has always had a strong social commitment. During all his life, he has collaborated and participated with so many projects and social causes, such as the fight against gender violence, animal abuse or the care of elderly people. But it’s now when Patrick is going to face what will surely be the most powerful experience of his life.

Patrick, sales engineer from Holland, took a flight to Nepal at the beginning of February.  His purpose was visiting and collaborating with different NGOs from the country. The first one was Street Child, organization which we have collaborated in several occasions.  

Following, Patrick explains us a little bit more why he started this adventure and how was his first experience in Katmandu.

  • Welcome on board to our Ambassador Program, Patrick! Why did you start this new adventure?

Thank you so much for the introduction! Sometimes, we don’t realize about how quickly live goes, and this is what happened to me. School, institute, university, internship, first work, second work… And all of this inside my happiness bubble. During my university studies I had a dream, and it was to travel around countries very much different from mine. This dream was never fulfilled. But some months ago, making auto-introspection, I rescued the idea and as now I don’t have so many familiar obligations and before continuing my personal career, I decided to make this dream come true.

  • Why Nepal and not any other country?

Because I wanted to go to a country very different from mine: different culture, social conditioning, everything I’m used to and where I could help.  There was a lot of countries where I would like to live, so it was quite difficult to take a decision. But I love the mountain, so I finally decided to visit Himalaya, the biggest aspiration I could ever have. Moreover, I got the chance to help a mountain guide, Shiva, with his company, Himkala Adventure, which, at the same time, help as much as possible to the people of his native area, Gorkha (epicenter of the 2015 earthquakes). So the decision was made on its own.

  • What do you expect to do here? Explain us a little bit more about the projects you will visit and what will be your role.  

DSC00405 (1)Two weeks ago, we went to my host hometown, Shiva, where I left most of the material and clothes I could bring from Barcelona, as well as participate in a traditional Hindu wedding, all very enriching.

Some days ago, I visited an orphanage, Possible Nepal, which I could contact via Couchsurfing. I could bought some food for some days, as well as scholarly material. I also could help with the translation of some documents and I played with the kids, who are very nice. A council for those who want to buy material there and bring it to Nepal: keep your budget and buy in Kathmandu, you can get 10 times more material. To give you an idea, with 12 € we buy 60 kg of potatoes, and with 9 € 44 workbooks.

In addition, I will visit Shed The Light Nepal, a joint iniciative between Australia and Nepal who work for peace, the reconstruction after hearthwater, help children, and empowering women in Nepal. As a Worldcoo Ambassador, I have just visited the NGO Street Child Nepal in order to see what are they doing there, who are they helping and how are they doing it.

  • What has impressed you the most?

The good mood with which people of Nepal carry the difficulties. Although the salary of most of them is very low, there are a lot of people without home because of earthquakes, collapsed buildings, pollution and poverty, they are the most pleasant and friendly people I could ever met. And I could understand a certain resentment towards the tourists, who just go there to do trekking in their mountains. But that doesn’t happen. Children, elderly people, everyone. Despite all the difficulties, they go ahead with many more smiles than most people you see in European cities.

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  • You have visited a school that Street Child built in order that children from immigrant families working in brick factories could have access to education. What has been your impression?

It has been great, and it has been a very interesting and surprising experience. There are a lot of concepts that one doesn’t think about: that there is a season for brick making, winter, avoiding the rainy season because bricks are dried outdoors before going through the oven; That workers are generally from villages outside the Kathmandu valley, and even from India, and that they are attracted by the security of 6 months of work.

The work of Street Child of Nepal, together with Kopila Nepal, is very good and helps on many fronts at the same time: it gives education to the sons and daughters of families who work in the brick factory, but also guarantees they are safe and well cared for, and thanks to all this gives better working conditions to those who work there. They know that their children are close, learning and well cared for.

  • How would you describe people who live there?

It is not easy to live there, in a special cabins between the bricks they are building, with so many animals and very far away from their homes. Despite all of this bad conditions, they are happy, polite and with a permanent smile. They are very optimist, so it makes one wonder what we do wrong in places where there is more wealth to have such high rates of depression and intolerance

  • What do you think that are the most needs that they have right now?

DSC00402 (1)I don’t know how I could start. On the first hand, there is not many work in small villages, so they have to go to the city. Moreover, the best opportunities and education are in the metropolis, so they come here both for them and their children.

Related to the project, there’s a small school with one unique space and two toilets and a fence that closes the playtime space. It’s really good, because the structure and foundations are solid, earthquake-proof, and the idea is to have the basics, and that’s achieved. But there are limitations that requires more funds.

For example, there are a lot of employees who come from India and their children can’t go to school because they can’t do two classes in two different languages: Nepali and Hindi. So they need to build one more space for Indian kids.

In addition, there are many more boys and girls than can be admitted in the classroom, so they could also build another module just to accommodate more children.

Then, at the end of the brick season, families return to their homes and the school closes, basically because of the lack of funds, and the service is provided in the work season because it is when there is more need. With a little more, given that the physical structure and material is a non-recurring expense, the school could be maintained open throughout the year, thus giving fixed work to the teachers, and serving the children of the zone.

In short, more modules like the one they already built, one to accommodate more Nepali children and one to teach in Hindi, as well as more funds that could  help to maitain the shcool open all year, would be very useful for them. 

  • Can you share with us some anecdote?

DSC00412 (1)About the kids: before leaving, the teacher told us to wait there because the kids had something for us. One girl came to me and gave me a drawing that remind me about mandala, with small and lighting stars and with a message inside: “Welcome to Kopila preparatory class”. She gave another drawing to my friend, Duncan Peat, and both of us thanked her with a lot of “dhanyabhadh”, “thank you” in Nepalese. Luckily, I had sweets in my bag and we could gave them some. It was the perfect goodbye for this wonderful visit with a strong message: we can contribute and help them a lot with so little effort. 

Patrick is now a Worldcoo Ambssador and his adventure in Nepal has just begun, so keep tuned!

You can follow him through his LinkedIn. 

Worldcoo Team.

Good news about our internationalization process!

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We start a new collaboration with Italia Tren, the distributor company of Tren Italia, the main leading railway company in Italy.

 

Some months ago, we talked about our main aims for this 2017, such as starting our expanding and internationalization process worldwide.

logo_italiatrenToday we are super happy to share with you that we have recently signed an agreement with “Global SGA Group”, the distributor company of TrenItalia, the leading railway company in Italia.

Through this new deal, from now on, anyone who wants to buy a train ticket to visit the country online, will have the option to donate one solidarity euro.

And to begin with, the company debuts with a project led by the NGO Street Child. In particular, they have the challenge of raising funds to build a basic rural school and training a teacher to facilitate access to education for three years to 200 children in Sierra Leone, where it is estimated that there are currently more than 230,000 children of primary school age without schooling.

As we mentioned, the non-profit organization behind this project is Street Child, whose mission is to promote access to quality education for those children who don’t go to school, many of whom live on the streets, both in urban and rural areas.

If you want, you can follow the donation process through THIS LINK.

Equipo Worldcoo.

 

New deal with Banco Sabadell!

We present you “Actitud Solidaria”, a new campaign that we have launched with Banco Sabadell in order to promote CSR among bank’s customers and employees.

SergiFigueres, CEO de Worldcoo y Josep Oliu, Presidente de BS

SergiFigueres, CEO of Worldcoo and Josep Oliu, BS President

This week we have signed a new deal with Banco Sabadell to address the need for the bank’s customers and employees to have access to proper tools to help those who need it most. Starting today, anyone interested can collaborate on various social and cooperation projects through different channels. For example, customers may make a donation as part of their normal online banking transactions via the https://bancsabadell.worldcoo.com/ platform. Employees, additionally, will be able to do so when purchasing tickets for corporate events or through several internal initiatives.

In this context, the emergency campaign recently launched to help children affected by hurricane Matthew (Haiti) has already yielded fruit: in less than 24 hours, the Banco Sabadell community has donated nearly €10,000 to work with Unicef  on providing drinking water for the youngest victims.

At the event to announce this alliance, Banco Sabadell President Josep Oliu highlighted, “If there is something that makes us great, it is our attitude. This is why we are so proud to offer our people an easy way to collaborate on charity projects and address the emotional need to make a difference using the new services technology has to offer.” Furthermore, he added, “One of the things we value the most about Worldcoo is that they audit each and every project they collaborate with, which is key to have total transparency as to where the money goes.”

Also present was David Camps, director of Marketing at Vicente Ferrer Foundation, with which the bank will tackle the challenge of providing paediatric care for 1,300 children in the Indian state of Andhra Pradesh. He highlighted, “We are very interested in the Worldcoo concept, especially its ability to persevere.”

Here you have some images from the event presentation (subtitles in Spanish).

Worldcoo Team.

 

5 tips on how to facilitate reconciliation in your business

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Happy workers means happy customers, which, of course, means happy businesses. It is increasingly more evident that the chance to reconcile work with family and personal life makes employers feel more comfortable, work better and ultimately achieve better results.

So, if you have not promoted reconciliation in your business, take note of these five tips! It is simpler than it seems and it will only be beneficial for you and your business.

  1. Allow teleworking. With new technologies, many tasks exist which can be done from home without posing a problem for the business. Take advantage of this! Give freedom to your workers so that they can organize their time in a more efficient way. The office will continue to be a meeting pointing in which they will be able to turn to for work and to be able to meet with their colleagues and clients.
  1. Don’t count the hours, count the outcomes! If at 17:30 one of your employers have finished their tasks for the day, why keep them there until 18:00? More hours does not mean better results: start to count the tasks, the outcomes and forget the hours your employers are sat spent in front of the computer.
  1. Avoid scheduling meetings late in the day. Arranging a meeting for one hour does not mean that the meeting is going to last one hour (sometimes it will last less, sometimes more). Don’t schedule meetings at the end of the day with just the right amount of time needed. It will only make that your team look at the clock and not make them concentrate on the topic in question.
  1. Ban emails out-of-work hours! Objective achieved, time to go home, or go to the gym or wherever members of your team want to go! Their free time has started, so don’t let that anything interferes with that. Enjoying their free time will make them more productive in the office.
  1. Be flexible: listen and understand. This last point, is ultimately, a summary of the previous ones but, at the same time a premise which all managers should keep in mind when it comes taking a decision which affects the team: flexibility, listening and understanding will make the employers feel make respected and valued. Giving workers confidence also means being flexible and understanding. Start with this point!

Worldcoo Team.

Regalador has joined us as a responsible ecommerce!

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regaladorWhen half of the country is on vacation, we don’t stop receiving good news. The last one, is that “Regalador “has joined us as a responsible ecommerce integrating our charity widget in their website.

Do you know them?

“Regalador” in an online shop where you can find a wide range of original and special gift items for every kind of people. They propose you different options in order to making the experience of giving nicer, easier and more fun.  All of this has made that, in this moment, more than 100.000 families had counted on them.

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So, since now, all their users can make their most special gift: they will provide of a school material kit to one kid for the course, which will help them to develop their classes and training activities.  With just 1€ at the end of the  purchase, users hill have the opportunity to contribute to facilitate the access to free and quality education for the students in Honduras, the second poorest country in Latin America, where 1,3 million people are illiterate (15% of the population) and 2 million people live on less than 1,5€ a day. Education is the only means to address poverty effectively.

Thanks to their solidarity collaboration, 100 school kits equipped with a notebook, a pencil and a sharpener, will be distributed among students of ACOES Schools, the only free educational infrastructure in Nueva Capital, the largest marginal zone throughout Tegucigalpa (Honduras).

If you want to follow the project, you can do it through this LINK.

Without any doubt, this will be the greatest gift they have ever done.

Worldcoo will attend Emarketing 2016

This year, the E-marketing exhibition will be held on days 12nd, 13rd and 14th of April in Paris. It receives the most valuable professionals of digital marketing to improve their performance of marketing in their business.

The event hopes to have more than 15,000 visitors worldwide to learn about the latest innovations and trends in digital marketing, meet the key partners in business and discuss the latest developments.

So, this year, we have the pleasure to communicate the attendance at this referent European event as their social impact partners. Our goal, in addition to keep abreast of developments in marketing, is to communicate the need to create a positive social impact through business.

As we explained in other blog posts, Worldcoo was one of 9 SMEs benefiting from the grant from the European Commission to become the global benchmark in financing social projects.

So, our assistance in the E-marketing exhibition will allow us to find new ecommerce partners who want to be part of the change towards a society with companies commited with their environment, and to start our growth at European level.

If you want to visit us at the E-marketing exhibition you can log-in online through the following link: www.emarketingparis.com

The Worldcoo team.

 

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World Cancer Day: We can. I can.

Today 4th of February is World Cancer Day, a day where all the world is awareness about a disease which this year will kill more than 8 million of people around the world. Today millions of people join against a disease that knows no boundaries and it claims more lives worldwide.

Cancer is a process of growth and uncontrolled expansion of cells. It can appear in practically everywhere of your body. Many kinds of cancer would be able to prevent avoiding body exposure to common risk factors, for example, to snuff smoke and sunshine.

Luckily, through surgery, radiotherapy or chemotherapy a big percentage of different kinds of cancer can be cured, especially, if the cancer is detected in an early stage. For this reason, the earlier prevention and detection are fundamental to finish with this disease.

The highest rates of mortality because of this disease are given by the lack of early detection of the disease and the difficulty people have in accessing to available treatments. For this, the Union for International Cancer Control (UICC) asks the government to urgently reaffirm their commitment with the following “essential measures” that can help to save lives:

  • Vaccine program implementation in order to prevent infections that cause cervical or liver cancer.
  • Have more access to early detection program, to cancer screening tests of cervical, breast or intestine and have a follow-up treatment.
  • Improvement of taxes, regulation and tobacco control.
  • Pain relief and palliative care to all cancer patients.

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According to World Cancer Day, Cris Cancer Foundation has announced that this 2016 it is going to donate one million euros to research projects in different hospitals, centres or institutes because Cris Cancer Foundation believe that the research is the way to overcoming the disease.

Today’s society is ever more conscious about the fact that the research has an essential role in the eradication of cancer and they know that in Spain we are in the queue of investment. For this reason, people wants to donate their money to top projects having results in our country because cancer is a disease that involves everybody, most of us meet somebody who suffers this disease.”- Marta Cardona, director of Cris Cancer Foundation

From Worldcoo, we encourage you to collaborate with Cris Cancer Foundation to help to end with a disease that affects us all. One way to do that is donate 1€ each time you make a purchase in Dreivip (for more information about the project click here).

Under this year’s theme, “We can. I can” the World Cancer Day give the opportunity to reflect and thinking about what we want to do in order to commit us and take action. Go to www.worldcancerday.org and discover all the things WE CAN do and all the things I CAN do against cancer.

The Worldcoo team.

Goal #10: Reduce inequalities in the world

Few weeks ago we were talking about a goals (Sustainable Development Goals) that 193 UN’s Members had approved in order to reach 3 extraordinary purposes: ending extreme poverty, fight against inequalities and injustice and combat climate change.

Since the beginning of 2016 until December 31, 2030, different economies, companies and citizens of the world will have to follow the itinerary marked by the 2030 Agenda for Sustainable Development in order to build a more just, equitable and sustainable world.

A days after, Oxfam Intermon NGO published a report in which talked about inequalities there are in the world. The report called “An economy for the 1%” has the aim of this report is to end with the privileges and the concentration of power to slow the extreme inequality.

Today, we are creating an infographic with the most relevant data we have found about inequalities in the World and in Spain. If you want to read the whole report, you can download it in Oxfam Intermon webpage.

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Growing economic inequality harms everybody as it weakens the growth and the social unity. But is the poorest population who suffer their worst consequences.” – Oxfam Intermon

Oxfam Intermon has made this report to demand the governments to work hard for having more redistributive societies and get a social justice. Furthermore, for the future government in Spain, the NGO has asked a new law against tax evasion with more effective steps and with greater control.

Oxfam Intermon also asked social steps that guarantee, among others, a minimum incomes for all homes, increase the minimum salary to 1.000€, reduce the salary gap between women and men and promote recovery of 0,4% of international development aid.

It is time for world leaders in this era of modern capitalism work together on all governments to change the system and make it more inclusive, equitable and sustainable” – Lady Lynn Forester

The Worldcoo team.

Help against the cold and the rain, refugee’s new enemy

According to UNHCR dates, so far this year, more than 643.000 refugees have arrived in Europe by sea. To this day, we have to add the cold and rain to the danger of crossing the Mediterranean.

In these times the cold arrive, the night are chilly and in many areas in Europe there are abundant rains. These circumstances not only affected to the refugees that try to cross the Mediterranean, it also affects to refugees that try to cross borders (as the borders of Iraq, Jordan, Turkey, Lebanon, Serbia, Slovenia or Croatia) and people who are still in Syria. Unfortunately, most of them have not a place to shelter from the cold and rain.

UNHCR alert that despite the bad weather, the arriving of refugees will increase because of the fear about new borders closures and because dealers are offering discounts to travel despite the weather.

Against this background, UNHCR knows that refugees will need help against the cold and the rain. For that reason, they are beginning to provide raincoats, blankets and other relief items to refugees buffeted by the first winter storms that have already struck many parts of Central and South Eastern Europe, along with freezing temperatures. These packages will be distributed up to February 2016.

Help from the cold and the rain

There are many ways to give help to refugees and today we are explaining some of them:

The Syrian People Support Association has created a Facebook group called “La Manta de la vida” or “The blanket of life” with the aim to gather blankets that it will be sending to Syria before the arriving of the winter. To the date, the association has collected about 3.500 blankets from knitters throughout Spain. Every blanket have a label with the following message “We are with you”.

Banc de Sabadell has joined with Worldcoo to help Syrian refugees. If you are a customer or you work there, you have the option to make a donation and collaborate with UNHCR in the help to refugees crossing the Mediterranean.

In the Spanish Commission for Refugee Aid have made a request that promotes the need to eliminate the visas from people who come from countries in conflict. Thanks to do it, they will be able to travel in a quickly and safe way through the European Union.

The Hospitalet de Llobregat City Council (Barcelona) has created a record for persons and entities can collaborate in assisting refugees from Syria and other conflicts.

Together we may help to improve the refugee situation. There are many ways to do that and all the refugees really need your help now more than ever as their situation is worse because of the cold and the rain.

The Worldcoo team.

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