Tag - ecommerce

1
CSR in e-commerce: 4 small actions which can produce big results
2
In Spain, 1 in 3 children suffer poverty and social exclusion
3
E-commerce, leader in the presence of women in management positions and reconciliation
4
They join #GivingTuesday too!
5
E-commerce, 4 reasons to get started on CSR
6
5 things that your e-commerce must not neglect (ever)
7
5 actions you can start to take to implement CSR in your e-commerce
8
Dining scholarships for 2 students at social risk
9
For the education of 140 girls
10
Day cares centers for children at risk of social exclusion

CSR in e-commerce: 4 small actions which can produce big results

The fact that Social Corporate Responsibility is taking centre stage in companies is a reality that digital businesses, and of course, e-commerce businesses cannot escape. To be aware that companies operate in a society and a surrounding which they need to take care of is key to carry out whichever activity.

Sometimes, however, CSR can be seen from certain businesses as something which is not achievable for everybody, and that it is something which implies big investment of time and capital. And what if, in reality it is simpler than what we believe it is?

Here are 4 ideas of CSR actions you can take, which without needing a great investment, can produce big results for the business and the society in which it operates:

  1. Honesty, transparency, and confidence when dealing with a client.

What defines a business is the way it connects and interacts with its clients. In e-commerce, also, generating confidence between the organisation and client is essential to overcoming the barriers which can sometimes come about with online shopping.

Basing this relationship on values such as honesty, transparency and confidence is the first step to make the business a socially responsible organisation, and also, the business will earn more!

  1. Non-discriminatory policies when employing people.

In a society which does not discriminate, businesses should support the non-discrimination. To not refuse entry of a talent into a business for discriminatory motives will not only nurture the business with better professionals, but it will also provide the atmosphere of the business with a more open and just way of thinking.

  1. Involvement in social projects.

There are many ways for a businesses to play a simple part in social projects. The widget developed by Worldcoo, for example, allows e-commerce clients to donate a small amount of money to a particular project. Simple, transparent and socially responsible.

  1. To take responsibility for faulty products.

In e-commerce it is essential, as we have already said, to rely on the client’s confidence. To give the appropriate response to potential errors when providing a service or when selling a faulty product is not only a socially responsible action to take, but it also ensures the best possible offer for the customer and, therefore, a higher level of satisfaction and a bigger success in the businesses’ results

imatge_blog_eng

Worldcoo Team.

In Spain, 1 in 3 children suffer poverty and social exclusion

capcelera_educo

Dreivip, one of our e-commerce with cause, has finished his last project. Thanks to them, NGO Mumbai Smiles will be able to educate 30 children under 6 years old and prevent them from falling into exploitation networks. If you want, you can remember the project HERE.

Its next challenge, which starts today, is to end child malnutrition in Spain, a very important purpose if we consider that today more than 2.6 million Spanish children are at risk of poverty and social exclusion. Since the beginning of the crisis, the risk of poverty has increased to 33,4%.

logo_dreivipThrough EDUCO, Dreivip users will have the opportunity to collaborate with the “Lunchroom Scholarships Educo”, which aims to guarantee, at least, a complete and healthy meal a day to children of Primary and Secondary Education in Spain in situation of Risk of poverty and exclusion.

Thanks to their collaboration, 8 children will receive a daily meal in their school during one year, distributing 1.320 meals totally.

If you want, you can follow the donation process HERE.

Worldcoo Team

 

E-commerce, leader in the presence of women in management positions and reconciliation

The E-commerce sector is to be congratulated, since it the sector that commits most to reconciliation policies, and also, it is the sector which has the biggest feminine presence amongst its workforces and with the most women in positions of management.

The fact that digitalization assumes for these businesses the role of a fundamental tool for the development of business, has supplied that most of its procedures are digitalized, which, therefore, makes it simpler to apply policies which favour reconciliation: flexible working hours, teleworking … These are methods which are already a reality in many ecommerce businesses and it is to be seen in the figures: 74% of businesses admit to offering the possibility of a flexible working timetable to its staff and 44% have the option of teleworking.

7_posteng-01

This great possibility of reconciliation coincides with having a higher proportion of women in the workforce, and of course, in positions of leadership and management: 12% of the CEOs in e-commerce are women, which is 7% more than in other companies in other sectors, according to the observatory of professional women ‘Women at’, and 21% of women in the ecommerce sector work as acting directors.

They are figures which not only shed light on a society which calls for a change regarding reconciliation, but it also sheds lights on some business figures. So much so that a study by the Federal Reserve Bank of St. Louis shows that businesses that commit to reconciliation achieve better results and that in their teams, those who perform best are women with two or more kids to look after.

Reconciliation could be, in fact, the first step towards a more equal society, one in which women have a presence which is increasingly closer to that which men have, and a society in which management positions of companies don’t just simply fall to male characters. A society, in which men and women are able to receive the same opportunities and one in which they are judged more on their merits than their genders.

It seems like in the world of ecommerce, the first step has been taken and that results are already showing, just as much in incorporating women into the working world as the level of economic results of the businesses.

Congratulations e-commerce!

Worldcoo Team.

 

 

They join #GivingTuesday too!

As you might know, tomorrow we will celebrate #GivingTuesday, a global day of giving fuelled by the power of social media and collaboration.

Celebrated on the Tuesday following Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

Worldcoo’s employees will join this movement tomorrow by collaborating with Assís Foundation but we won’t be the only ones. Many of our e-commerce companies that collaborate with us will join the cause too.

By Hours, Dreivip, Zacaris, Planeta Huerto, SantaFixie, Mequedouno, Uvinum and Nicequest will promote solidarity and collaboration through different actions, so stay tunned of everything they do!

We encourage and thank all users of these online companies to add one euro for each of their purchases and share it on their social networks.

Together, we can make big things happen!

logos_giving_eng

Worldcoo Team.

 

E-commerce, 4 reasons to get started on CSR

worldcoo_engCorporate Social Responsibility is nothing new. Today the majority of businesses commit to promoting a positive impact through the actions they take in the society they work in. Working in terms of specific politics of CSR is not only beneficial for the surrounding community, but also for the business itself.

How does applying CSR policies benefit the business itself? Here are 4 reasons for why you should start being socially responsible.

  1. Employees prefer responsible businesses. According to recent studies carried out by Regus, 43% declared that when choosing between two similar job offers, they would choose the business which gets involved with charitable projects. Also, 47% of employees considered it very important that the businesses which they work for carry out these kind of activities.
  1. To improve the image of the brand: making it responsible and coherent. Every brand has values which they identify themselves with and those which they want to be linked with. In order to do this, however, the company must be coherent, and act accordingly. There is not a better way to communicate what you believe in with regards to the environment than carrying out the relevant actions, and this is only one example!
  1. Your reputation: We human beings believe that a lot of the time, seeing is believing. Don’t settle for simply saying the good things you do, actually do good things for your community. Your audience will realise what you are contributing and it will boost your reputation. Creating a strong reputation is a matter of work well done.
  1. Your CSR can be in your product or your service. Take advantage of what your business offers. Involve your product or service in your CSR strategy, you will not only achieve projecting a positive of your brand, attracting better professionals and building a strong reputation for yourself, but you will also make your product or service known and you will make people talk about it.

Have you still not decided? Get your CSR strategy under way and you will see all of the advantages it will have on your business.

Worldcoo Team

 

5 things that your e-commerce must not neglect (ever)

A computer, connection to the internet and a certain amount of time. That is all you need to start to sell through the internet. It sounds simple, but it is not always as simple as it seems. In order for an e-commerce to produce results, you have to dedicate a lot of time and effort, pay attention to the details, and above all, never neglect these five things:

1. The design. Your online store must be pleasing to the eye, but it also must be simple to understand. The customer must immediately sense how to get around the website, how to find what they are looking for, how to return to the previous page, where to find … We internet users are, by definition, lovers of the simple, easy and fast things. Make it easy for your clients!

2. The photography. If there was one aspect that shops have always had, it is that you can see the product, touch it, and in some cases, try it. The online world does not offer this possibility, which makes that the only contact your clients will have with the product, will be through photos. Make sure that they are honest, and at the same time, appealing!

3. Social networks. E-commerce and social networks must always go hand in hand for two reasons: the first being that it is the way to get to and attract potential customers, the second being that it allows to make your brand ‘more human’. The online sales channels can inspire certain mistrust and doubt amongst the clients, so take advantage of the potential of social networks to battle this mistrust and doubt!

4. Customer service. It might be that your clients have overcome their mistrust and doubt and they have decided to buy something, but they have doubts about the size that is right for them (for example). So they write to you and they get a very late reply or not one at all. You have not only lost this sale, but you have also lost the trust that your client had placed in your store. Look after your customers at every stage of the sale.

5. The possibility of a refund or an exchange. Keeping to the theme of creating confidence. Is your client not happy with their purchase? Make it easy for them to exchange it. They might even make another purchase that suits them better. If you make it difficult for them, they will never buy anything from the store again.

worldcooeng

Worldcoo Team.

5 actions you can start to take to implement CSR in your e-commerce

Businesses that focus their efforts to sell through the internet must have the same, if not more, commitment to help the environment and society than traditional businesses. Convincing a demanding client to buy will depend largely on their capability to get involved in improving the world in which they live in.

That is why we are giving you 5 actions which you can start to take to implement CSR in your e-commerce.

1. If your businesses deals with food, donate what is surplus to food banks in your area.

Does your e-commerce dedicate itself to the world of food and sometimes find itself with food leftover and with no other option but to throw it away? Give it a better use! Take it to a food bank close by. Practically zero investment, however most definitely a positive impact.

2. Recycle all the waste that you produce.

Recycling is a way to show respect for our surroundings and to look after the environment. A simple action such as separating the waste the business produces can make a great impact on society – not only because of the action itself, but also to create awareness amongst the staff.

3. Cooperate in promoting solidarity actions carried out by other organisations and businesses.

imatge_bombetaYour business is a fantastic channel to give visibility to solidarity actions of all sorts. Engage with their causes and use all your means to make them visible to your public. To do this, tools such as our widget will prove very useful for you.

4. Sponsor cultural events.

Culture is one of the values that involves a lot of people; don’t allow your business to be left on the sidelines. Choose those cultural events that identify themselves with the image of your brand the most whilst also showing your contribution to society.

5. Create your own non-formal educative project.

It could be a workshop directed towards adults or towards children. You can show and teach new pieces of technology to those who still have not discovered them, or give the essential keys to have a healthy diet, or explain which is the best way to create a start-up. Use and transform what your business has to contribute to the world and … give it a go!

Worldcoo Team.

Dining scholarships for 2 students at social risk

-WORLDCOO REPORT-

As you know, one of our commitments is to show with totally transparency  the progress of each of the projects we collaborate.  In this sense, today we present you the final report of the Family Aid program in Spain (promoted by “Action Aid”) and which the users of Zacaris, the main online shop where customers can buy any kind of shoe, were involved.

Thanks to their collaboration, 2 students that are living in a low-income household, will have the chance to have a guaranteed annual scholar lunchroom. Thank you so much!

informe_becas-comedorzacaris_eng

Worldcoo Team.

For the education of 140 girls

capclaera_plan

#NewProject

because-im-a-girlOctober 11 is the International Day of the Girl Child; in this context, Nicequest users join the global campaign “Because I am a Girl”, initiative that Plan International launches with the aim of achieve equality for girls and their empowerment through their right to education.

In South Sudan, only a small part of primary school children attend school, and in the case of girls, the number is further reduced by the fact that is traditionally conceived that girls have to marry and have children at an earlier age, so the education is not the priority.

logo_planThis situation is what has led to Plan International to develop an Accelerated Learning Program at private government schools to promote access to schooling for teenagers with kids and girls who are between 12 and 18 years old. That program is aimed to promote education and facilitate the retention of girls in this courses through different initiatives, such as the distribution of hygiene kits among attendees or caring for children in a nursery near the school.

Through the participation of the users of Nicequest, we will be able to help 140 girls to have access to alternative quality education in a safe and socially cohesive environment.

You can follow the process HERE.

Worldcoo team. 

Day cares centers for children at risk of social exclusion

capc%cc%a7alera_aldeas_eng

#NewProject

In his last project, the users of MeQuedoUno collected more than 3.000€ in order to help Intermon Oxfam to distribute cereals, legumes, salt and oil to 200 families in South Sudan, where OCHA estimates that up to 7 million South Sudanese people are at risk of severe food insecurity. You can remember the project HERE.

With his new challenge, they will help SOS Children, an international organisation, to help children, founded in 1949 in Imst (Austria), with presence in 134 countries.

Because of the economic and social situation experienced by Spain during the last years, many families have been seriously harmed, negatively affecting all members of it, especially the youngest ones.

In the 15 day care centers of SOS Children’s Villages in Spain, a snack is offered every evening to children in order to guarantee quality food while also working hygiene and health issues.

Thanks to the collaboration of MeQuedoUno, 90 children will receive a daily snack in SOS Children’s Villages day care centers during school year.

You can follow the project HERE.

Worldcoo Team.

made with in BCN