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Tag - Worldcoo

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Social commitment – Why is it also important in employer branding?
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“Poverty is not only to understand it, but also to solve it”, Vicente Ferrer
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The experience of Jordi and Joana in Patongo, Uganda
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Worldcoo Ambassador network keeps growing!
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The power of a smile :)
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One year later
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Cesc Carbó joins Worldcoo as e-Commerce Developer
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Who are the online shoppers? Why do they prefer responsible companies?
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Web Summit Lisbon starts this week
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E-commerce, 4 reasons to get started on CSR

Social commitment – Why is it also important in employer branding?

We live in an increasingly globalised, and at the same time, competitive world. In the world of business, it is not enough to simply just seduce the client; you must bear in mind everyone who has an interest in the business to achieve the best results. The team, of course, is one of the most important parts of the public, and the capacity to attract talent to the company and retain it depends greatly on the success of the business.

In this context, the businesses’ social commitment and its policy towards sustainability (of the business itself and the planet) becomes fundamental in every relationship it establishes with its public, amongst them, the staff.

Why do we say then that the company’s social responsibility is of prime importance in its employer branding strategy? We will tell you now:

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1. In a globalised world, the flow of information is constant. We in live in a society that is extremely connected in which information spreads at an extremely fast rate and which news arrives instantly to a very large audience. In this situation, it is society itself, more informed than ever before, who demands that companies have a bigger commitment and who prefer, when searching for work, those businesses which show a greater social awareness and responsibility.

2. In a globalised world, the personal image is more important than ever. We are increasingly more aware of the importance of our own professional image and it is this awareness, which makes us become more demanding of the companies we work in. We know that our image is closely linked with our job and the company that we work for.

3. In a globalised world, companies compete with other companies from around the world. Location is not an obstacle for a talented employer who is willing to work in any business in the world and from any part of the world. Competition is high and companies have to be on top of their game if they want to attract talent.

4. In a globalised world, we are more and more aware of social problems. The aforementioned constant flow of information makes us more aware of the problems we have to face as a society, and therefore, makes us more responsible for finding the solution. We want to be part of the solution, and above all, we do not want to be a part of the problem.

Worldcoo Team

 

“Poverty is not only to understand it, but also to solve it”, Vicente Ferrer

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Our Ambassadors visit Vicente Ferrer Foundation!

The first time that Vicente Ferrer visited India was in 1952 as a missionary of “Compañía de Jesús”, in Mumbai.  He didn’t imagine then that some years later, the ruling classes of the country would see their contribution as a threat to the country.  In 1968 Ferrer was forced to leave India, but his departure left no one indifferent; a march of 250 km carried out by more than 30.000 people finally made that Indira Ghandi get a new visa to Vicente to stay in India.  In 1969 Vicente and Anna Ferrer founded Vicente Ferrer Foundation in Anantapur, Andhra Pradesh.

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Jordi and Joana with some of the people from Vicente Ferrer Foundation

Today, more than 3 million people benefit from all the projects that the Foundation carries out in order to promote the development of the most poverty and excluded communities. So it is not surprising that locals remember Vicente as “the God who we could touch”.

In Worldcoo we feel very fortunate to have helped to get funds to this organization who we admired so much. For this reason, we were very excited to know the experience of our two ambassadors after visiting two of the projects that our “eCommerce with cause” have helped to fund there:

  • The first one is the pediatric attention care of more than 1.300 kids that the users of Banco Sabadell are helping to fund there, in the Pediatric Hospital in Bathalapalli. You can remember the project HERE.
  • The second project they visited was the dam that Planeta Huerto users funded in order to improve the agricultural and livestock needs of 1.126 people from Agraharam, a village in the district of Anantapur, in India. You can remember the project HERE.

As we explain you, after their adventure in Africa (you can remember their first experience HERE and the second HERE), Jordi and Joana started a new adventure to Anantapur, where there’s the Campus of the Foundation. They explain us their experience. Keep reading!


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Joana with some of the students

“50 years ago Anantapur was a very arid, almost deserted rural area. Nowadays, although it is still one of the driest areas in Andhra Pradesh, it is surrounded by several green areas, mainly mango trees and peanut plants, and several reservoirs to store rainwater. These are the most superficial changes the city has undergone. The rest, can be discovered once you enter the Campus that the organization has in Anantapur; it’s like a world apart from the region, even from India.

The first day there we went to Bathalapalli, about 25km from Anantapur. There, there is the project that the users of Banco Sabadell are helping to fund there, the General Hospital and the Pediatric Hospital, as well as some other projects that the organization carries out in the region.

Once we park near the hospital we began to see all the traffic of people entering, leaving, waiting … As they told us, the center has become a reference in the state because of the quality of its services. It is the “jewel of the Crown” of the Foundation. A total of 80 doctors and volunteers attend about 1900 consultations a day. Some months ago, the services were completely free, now each family pays according to what they could afford. People who can’t afford it, receive help from some of the projects they carry out, such as the one that Banco Sabadell participated with WorldCoo. Thanks to their solidarity contribution, 1,300 children will be able to receive free medical care.

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Pediatric Hospital in Bathalapalli

The hospital has two emergency rooms, an ambulance, ten beds for intensive care, laboratories with the most advanced machinery, a blood bank recognized by the government, 350 postoperative beds, an optical gynecology section… And also has the area of Pediatrics, with capacity up to 80 children and the neonatal ICU.

We met one of the volunteers and explained that when he arrived at the hospital, he had a lot of prejudices about the type of place where he would work, but that, in fact, he had there the same machines as in Spain.

The second project we visited was the dam that the users of Planeta Huerto had helped to fund through WorldCoo.

Water reservoirs are a key element in boosting the economy of Andra Pradesh, India’s second most arid state. The weather conditions the agriculture of the country, the livelihood of almost 80% of the population.

Through the construction of this reservoir, it will be possible to irrigate about 50 hectares, directly benefiting 12 families of farmers and 203 families of this town indirectly.

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Joana and Jordi in one of the villages they visited

What we saw in these and other projects is that the main objective of Vicente and Anna was always to empower the lower class, those who were always scorned and even killed by their illness or condition, which represented a shame for the family . Dalits, people who are deaf, dumb, with Down syndrome, AIDS patients or with mobility problems due to polio. Everyone has understood that they are the same as others and now families are even proud of their achievements. One day Vincent said: “My job is to achieve impossible dreams” and it is precisely this feeling that one takes from the Foundation, to witness a miracle”.

Worldcoo Team

 

The experience of Jordi and Joana in Patongo, Uganda

Our Worldcoo Ambassadors visited the project which we help to fund through Santa Fixie Group and Chance for Childhood

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The adventure of Jordi and Joana around Africa has allowed us to know firsthand some of the projects we have funded and the impact they have had. Some days ago, we talked about the social use of the bicycle and today we prove it.

After visiting the rural school which we collaborated with some months ago with the NGO Active Africa in Tumm (Kenia) – you can remember the project HERE – our two ambassadors continued their adventures around Africa towards Patongo, Uganda.

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Joana and Jordi with some of the people who have participated in this program

Patongo is a rural area in the North of the country that still suffers the consequences of two decades of conflicts between the government and the army. As a result, many children were orphaned, and today, most of them live in groups under the tutelage of some adults in the community. The oldest girl of the small group is the one who cares about the day-to-day. She takes care of cooking, taking care of her siblings and maintaining the family garden while her siblings go to school. Most of them have had to drop out of school because schools are too far from home and don’t have time to combine work from home with school.

In front of this situation, the local NGO Passion for Community, together with Chance for Childhood, started a project in order to distribute bicycles to orphaned girls so that the lack of time and travel to their school doesn’t imply an impediment to be able to continue their studies, to bring the vegetable surplus to the market more easily, to arrive to the doctor in time if any member of the family becomes ill … and, ultimately, take control of his own life.

Here in Worldcoo we know firsthand this project because just a few months ago we helped to finance the distribution of 25 bicycles by Santa Fixie Group, one of the e-commerce that collaborate with us. You can remember the project HERE.

In Patongo, Jordi and Joana have had the opportunity to meet and talk with some of the teenagers who have been able to continue their studies as a result of this program. Here, there are some of them!

Margaret Amono

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Jordi with Margaret, Janneth, social worker from Passion for Community and other boy

Margaret Amono is the oldest sister of a group of 6 who, years ago, became orphans. Thought the bicycle she can now study hairdressing in Patongo.

“I’m Margaret Amono. Before I got this bicycle I used to walk on foot to school and reached the school late. I didn’t concentrate very much on the lessons  because I was feeling tired. But now that I’ve received the bicycle, I am able to reach the school early enough. I reach when I’m fresh and I have time to concentrate.

This bicycle is as well helping me carry food items from the garden and bring it home. Others, it’s also helping me like when one of my siblings is sick, I take him or her to the hospital with the bicycle. I’m also able to reach the market. So, I’m saying thank you so, so much because the bicycle is helping me a lot”.


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One of the users of the program, Atto Scovia

Atto Scovia

I’m Atto Scovia. I’m 16 years old. The bicycle I was given in July, so it’s roughly 5 months now. So the bicycle is helping me for transport because I come from a far sub-county from this place. I normally travel with another young one who comes and gets back with the bicycle to keeps on helping them from home.

The bicycle is also helping us to fetch water because from our place, the drinking water source of very far away.  We also use the bicycle to get to the market to sell some of the food products that we harvested and to carry other food crops from the garden”.


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Acem Pamela, an other user

Acem Pamela

“I’m Acem Pamela. After giving me the bicycle I am now coming to the Youth Centre to attend the course of hairdressing. The bicycle is as well helping me to take anybody who is sick from our home to the hospital. I use it on a daily basis; I ride, come with it to school then I get back home. On the weekend, I use it to carry food crops from the garden and bring it home. I also use it to carry water. Those are the things I am using this bicycle for.”


Jordi, Joana, thank you very much for giving us your impressions and visiting this project so special for us.

It has been a pleasure. The truth is that when we think about volunteering in countries like Uganda, we always come to mind the great name of the most famous organizations that have been in these countries for so many years (UNICEF, UNHCR …).

It was very interesting to see and verify that a local organization and another not so well-known have been able to mount this whole project and put it into practice satisfactorily. What a great job!

Often, from home, there is the uncertainty of whether the help we can send from here is appropriate and if they reach their destination. That is why it is important to have confidence in the project or in the entity in which you donate support. The projects we have visited optimize and take advantage of every help they receive and that, to us, makes us continue to believe in collaboration between people.

Worldcoo Team

Worldcoo Ambassador network keeps growing!

Today we introduce you Patrick, our new ambassador in Nepal.

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DSC00409 (1)Patrick has always had a strong social commitment. During all his life, he has collaborated and participated with so many projects and social causes, such as the fight against gender violence, animal abuse or the care of elderly people. But it’s now when Patrick is going to face what will surely be the most powerful experience of his life.

Patrick, sales engineer from Holland, took a flight to Nepal at the beginning of February.  His purpose was visiting and collaborating with different NGOs from the country. The first one was Street Child, organization which we have collaborated in several occasions.  

Following, Patrick explains us a little bit more why he started this adventure and how was his first experience in Katmandu.

  • Welcome on board to our Ambassador Program, Patrick! Why did you start this new adventure?

Thank you so much for the introduction! Sometimes, we don’t realize about how quickly live goes, and this is what happened to me. School, institute, university, internship, first work, second work… And all of this inside my happiness bubble. During my university studies I had a dream, and it was to travel around countries very much different from mine. This dream was never fulfilled. But some months ago, making auto-introspection, I rescued the idea and as now I don’t have so many familiar obligations and before continuing my personal career, I decided to make this dream come true.

  • Why Nepal and not any other country?

Because I wanted to go to a country very different from mine: different culture, social conditioning, everything I’m used to and where I could help.  There was a lot of countries where I would like to live, so it was quite difficult to take a decision. But I love the mountain, so I finally decided to visit Himalaya, the biggest aspiration I could ever have. Moreover, I got the chance to help a mountain guide, Shiva, with his company, Himkala Adventure, which, at the same time, help as much as possible to the people of his native area, Gorkha (epicenter of the 2015 earthquakes). So the decision was made on its own.

  • What do you expect to do here? Explain us a little bit more about the projects you will visit and what will be your role.  

DSC00405 (1)Two weeks ago, we went to my host hometown, Shiva, where I left most of the material and clothes I could bring from Barcelona, as well as participate in a traditional Hindu wedding, all very enriching.

Some days ago, I visited an orphanage, Possible Nepal, which I could contact via Couchsurfing. I could bought some food for some days, as well as scholarly material. I also could help with the translation of some documents and I played with the kids, who are very nice. A council for those who want to buy material there and bring it to Nepal: keep your budget and buy in Kathmandu, you can get 10 times more material. To give you an idea, with 12 € we buy 60 kg of potatoes, and with 9 € 44 workbooks.

In addition, I will visit Shed The Light Nepal, a joint iniciative between Australia and Nepal who work for peace, the reconstruction after hearthwater, help children, and empowering women in Nepal. As a Worldcoo Ambassador, I have just visited the NGO Street Child Nepal in order to see what are they doing there, who are they helping and how are they doing it.

  • What has impressed you the most?

The good mood with which people of Nepal carry the difficulties. Although the salary of most of them is very low, there are a lot of people without home because of earthquakes, collapsed buildings, pollution and poverty, they are the most pleasant and friendly people I could ever met. And I could understand a certain resentment towards the tourists, who just go there to do trekking in their mountains. But that doesn’t happen. Children, elderly people, everyone. Despite all the difficulties, they go ahead with many more smiles than most people you see in European cities.

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  • You have visited a school that Street Child built in order that children from immigrant families working in brick factories could have access to education. What has been your impression?

It has been great, and it has been a very interesting and surprising experience. There are a lot of concepts that one doesn’t think about: that there is a season for brick making, winter, avoiding the rainy season because bricks are dried outdoors before going through the oven; That workers are generally from villages outside the Kathmandu valley, and even from India, and that they are attracted by the security of 6 months of work.

The work of Street Child of Nepal, together with Kopila Nepal, is very good and helps on many fronts at the same time: it gives education to the sons and daughters of families who work in the brick factory, but also guarantees they are safe and well cared for, and thanks to all this gives better working conditions to those who work there. They know that their children are close, learning and well cared for.

  • How would you describe people who live there?

It is not easy to live there, in a special cabins between the bricks they are building, with so many animals and very far away from their homes. Despite all of this bad conditions, they are happy, polite and with a permanent smile. They are very optimist, so it makes one wonder what we do wrong in places where there is more wealth to have such high rates of depression and intolerance

  • What do you think that are the most needs that they have right now?

DSC00402 (1)I don’t know how I could start. On the first hand, there is not many work in small villages, so they have to go to the city. Moreover, the best opportunities and education are in the metropolis, so they come here both for them and their children.

Related to the project, there’s a small school with one unique space and two toilets and a fence that closes the playtime space. It’s really good, because the structure and foundations are solid, earthquake-proof, and the idea is to have the basics, and that’s achieved. But there are limitations that requires more funds.

For example, there are a lot of employees who come from India and their children can’t go to school because they can’t do two classes in two different languages: Nepali and Hindi. So they need to build one more space for Indian kids.

In addition, there are many more boys and girls than can be admitted in the classroom, so they could also build another module just to accommodate more children.

Then, at the end of the brick season, families return to their homes and the school closes, basically because of the lack of funds, and the service is provided in the work season because it is when there is more need. With a little more, given that the physical structure and material is a non-recurring expense, the school could be maintained open throughout the year, thus giving fixed work to the teachers, and serving the children of the zone.

In short, more modules like the one they already built, one to accommodate more Nepali children and one to teach in Hindi, as well as more funds that could  help to maitain the shcool open all year, would be very useful for them. 

  • Can you share with us some anecdote?

DSC00412 (1)About the kids: before leaving, the teacher told us to wait there because the kids had something for us. One girl came to me and gave me a drawing that remind me about mandala, with small and lighting stars and with a message inside: “Welcome to Kopila preparatory class”. She gave another drawing to my friend, Duncan Peat, and both of us thanked her with a lot of “dhanyabhadh”, “thank you” in Nepalese. Luckily, I had sweets in my bag and we could gave them some. It was the perfect goodbye for this wonderful visit with a strong message: we can contribute and help them a lot with so little effort. 

Patrick is now a Worldcoo Ambssador and his adventure in Nepal has just begun, so keep tuned!

You can follow him through his LinkedIn. 

Worldcoo Team.

The power of a smile :)

Promofarma starts new project!

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Once again, Promofarma users, one of the e-commerce with cause who work with us, have showed their solidarity. Through their collaboration with the campaign “One plus one, it is much more” promoted by Unicef, more than 7.000 kids will have access to clean water during one month. You can remember this project HERE.

The well-known Theodora Foundation is the next entity with which now the community of Promofarma can begin to collaborate. As you know, through the visits of Giggle Doctors, Theodora Foundation humanizes the stay in the hospital and helps to alleviate the suffering of all hospitalized children. Nonetheless, on this occasion, the euros collected will go to the “Able to Smile” project, an initiative that we haven’t talked about yet and which seeks to promote the autonomy and development of children with intellectual diversity through sensory stimulation.

A child with functional diversity responds very differently to stimuli; for example, some unexpected things can make them laugh, like a cry or a sneeze. Through the provocation of this laugh,Giggle Doctors acts by favouring their sensory and physical response, motivating the oxygenation of the cellular tissues and improving the immune system response.

Thanks to their collaboration, Giggle Doctors will be able to visit 35 children with intellectual disability, thus enhancing their sensorial and physical development.

If you want, you can follow the donation process HERE.

Worldcoo Team.

 

One year later

One year ago, the European Commission accredited Worldcoo technology as the European standard in eCommerce fundraising.

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Horizon 2020 is the biggest European Commission Research and Innovation program ever. It contributes to addressing key social challenges, promoting industrial leaderships in Europe and strengthening excellence in science. Among nearly 1.000 companies candidates to being part of this program, our innovative Project WIDGET 3.0 made that we were one of the 9 Spanish companies selected and since there… we have worked so much! :)

Logo_widget_3.0Over the past 12 months, we have worked on developing new and better online applications that will allow us to respond to many more social causes. Today we explain you some of them!

  • We have everything prepared to implement a new functionality that will make that many companies collect funds for the same cause and at the same time. This is what we called “public campaigns”. Thanks of that, we will be able to give a much faster and effective response to the different humanitarian emergencies and natural catastrophes that may occur. But in addition, it will allow smaller e-commerce to start collaborating with us.
  • We have developed a new module which facilitates the integration of the new widget 3.0 to those companies that work with online platforms such as MAGENTO or PRESTASHOP, which is a very good news!
  • In the coming weeks, we will incorporate a new module that will offer to each user the opportunity to collaborate with a social project based on their profile and motivations. We get it thanks to techniques of artificial intelligence, which are based on the product and price of what the user searches online. This will allow us to have a higher conversion rate. This is called “machine learning”.
  • During all this time, we have improved our internal management platform to expand and improve our recruitment channels with a much more personalized response to all companies that collaborate with us.
  • And last but not least, during this last months we have laid the groundwork for launching a new revolutionary financing channel that will come this 2017. It is a new channel that will allow donations in the physical stores directly. When a customer pay with his credit card, he will be able to add a euro to his purchase or round the final amount of his purchase. Undoubtedly, this is the biggest novelty that we will present and that, for sure, it is going to have a lot of impact.

All this new functionalities will allow us to become a world reference and, most important, to achieve our goal for 2017: to triple the number of donations received.  We will keep you informed about more news!


  • You can see our WIDGET 3.0 communication plan HERE. 
  • You can have access to our integration planning HERE.

Worldcoo Team.

 

Cesc Carbó joins Worldcoo as e-Commerce Developer

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Cesc Carbó is our last incorporation. From Sant Cugat (Barcelona), he joins Worldcoo as e-Commerce Developer.

He studied Industrial Engineering, but his professional career has been developed into different companies and sectors; both in start-ups, and in a large multinationals in the technology sector, where he has developed projects about business development and project management tasks.

He defines himself as a curios person and affirms that the adjective that best describes himself is “active”. “I like to know about many things, but I don’t deep into them: I guess I’m one of the victims of the generation of the 90’s, the access to a lot of information but with no time to assimilate it”.

Do you want to know more about him? Keep reading!

  • Welcome to Worldcoo, Cesc! What will be your role here?

To get companies to commit themselves to strengthening their commitment to society by relying on Worldcoo as the tool to do so.

  • What will be your main challenge?

Increase Worldcoo’s customer base, thinking in a future where our solutions will be in all online platforms around the world.

  • What do you like the most about Worldcoo?

It is a digital company that works to bring value where it is most needed, a key factor if we expect a change versus a more sustainable development of our societies.

  • By your profile and way of being, what distinctive component do you think you can contribute to the Worldcoo team?

I think I have a very versatile profile in this world of specialists. Within a while, I hope to feel satisfied that I have helped the Worldcoo team in areas unrelated to my most direct work responsibilities. Maybe, focused on managing teams or people.


And some more personal…

If you aren’t at work, we will surely find you… Doing sport and enjoying nature. I need time to escape to open spaces and relax, whether it’s flying across seas scuba diving or running through the mountains linking peaks and rocky places.

I enjoy traveling and I try to do it often. Whenever possible, combining adventure, nature and culture, but according to this order of priorities, if not possible the combination of all of them.

Some of my other hobbies are cats, writing, laughing, photography, movies, series, documentaries, technology and music (this last one just as a consumer).

Always that I can… I dedicate myself to observe and try to understand the world where we live, to enjoy a good meal and good drinking; All of them inescapable inheritance.

I love visiting places I don’t know, even if they are next to my home, and being permanently discovered.

You couldn’t live without… Enjoying the madness of the people.

If you could choose one “super power” it would be… Being able to move between dimensions and temporal spaces.

Worldcoo Team.

Who are the online shoppers? Why do they prefer responsible companies?

postsemana1novAccording to an e-commerce study carried out by Elogio in colobaration with IAB Spain last year, 67% of internet users purchase on the internet, which implies that there are more than 19 million online shoppers in our country.

The study, however, did not simply find out these statistics but it also analysed the demographic profile of the buyer. This analysis does not only allow us to know the potential shoppers who buy online, but it also allows us to understand what is it that makes the buyers choose one business over another.

The profile of an online shopper

  • They are on average 37 years old: 32% are between 16 and 30 years old whereas 27% are between 31 and 39 years old. Therefore, the majority of online shoppers are younger than 40.
  • 39% of online shoppers have gone through higher education.
  • 97% of online shoppers use at least one social network and 76% of them use an instant messaging app.
  • 72% are in employment.
  • There are no differences between men and women: 50% of online shoppers are men, and the other 50% are women.

With all of the above information, the description considerably fits in with that of a millennial: young people born between the 80s and the start of the 2000s, who have had an undeniable influence of technology in their day-to-day lives.

Therefore, if the online shopper of today is a millennial, why is it more important now than ever to take CSR actions? The 2015 Cone Communications Millennial CSR Study gives us a few clues:

  • 87% of millennials would buy a product which has social or environmental benefits.
  • 93% of millennials hold a better opinion of a business when they know that you are carrying out CSR actions.
  • 70% would pay more for a responsible product.
  • 38% of millennials share information about brands or causes which have moved them on social media and 18% of them contact the business to talk about these topics.

Do you still need more reasons to start to connect with your target audience through CSR?

Worldcoo Team.

 

 

Web Summit Lisbon starts this week

logo_websummitThis week we travel to Lisbon to attend the Europe’s largest technology meeting point, Web Summit Lisbon 2016. During these next 4 days, we will share our vision of how innovation can help us to become the main online tool for funding social and cooperation projects among the world’s leading technology companies, like Google, Facebook, Dropbox or Amazon. Also, how technology can be the perfect tool to make a good for the world.

Moreover, in this edition, 20 Spanish startups will be there too. In total, more than 50.000 attendants from 165 different countries. The most promising startups of the moment (Spotify, Uber, Stripe, etc.), great investors and world-renowned speakers will also attend the event, which will attract worldwide media coverage.

Web Summit is a key event to the tech industry development and we don’t want to miss the opportunity to be there and take a step further in the Worldcoo internationalization, one of our main objectives.

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Worldcoo Team.

 

 

E-commerce, 4 reasons to get started on CSR

worldcoo_engCorporate Social Responsibility is nothing new. Today the majority of businesses commit to promoting a positive impact through the actions they take in the society they work in. Working in terms of specific politics of CSR is not only beneficial for the surrounding community, but also for the business itself.

How does applying CSR policies benefit the business itself? Here are 4 reasons for why you should start being socially responsible.

  1. Employees prefer responsible businesses. According to recent studies carried out by Regus, 43% declared that when choosing between two similar job offers, they would choose the business which gets involved with charitable projects. Also, 47% of employees considered it very important that the businesses which they work for carry out these kind of activities.
  1. To improve the image of the brand: making it responsible and coherent. Every brand has values which they identify themselves with and those which they want to be linked with. In order to do this, however, the company must be coherent, and act accordingly. There is not a better way to communicate what you believe in with regards to the environment than carrying out the relevant actions, and this is only one example!
  1. Your reputation: We human beings believe that a lot of the time, seeing is believing. Don’t settle for simply saying the good things you do, actually do good things for your community. Your audience will realise what you are contributing and it will boost your reputation. Creating a strong reputation is a matter of work well done.
  1. Your CSR can be in your product or your service. Take advantage of what your business offers. Involve your product or service in your CSR strategy, you will not only achieve projecting a positive of your brand, attracting better professionals and building a strong reputation for yourself, but you will also make your product or service known and you will make people talk about it.

Have you still not decided? Get your CSR strategy under way and you will see all of the advantages it will have on your business.

Worldcoo Team

 

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