Archive - 9 July, 2015

How companies can be a solution for social problems
Combat elders loneliness and isolation in summer
Financial assistance may be given to families with children with cancer

How companies can be a solution for social problems

Today we explain you how companies can be a solution for social problems. For that, we refer to a TED talk that made Michael Porter with the title “Why business can be good at solving social problems”.

This talk made in 2013 and Porter explained that all the world was full of serious and pressing problems, for example, poor nutrition, access to water, climate change, deforestation, lack of skills, insecurity, not enough food, not enough healthcare or pollution. Two years later, unfortunately, this problems are already in the world.

More people already believe that only NGOs have the solutions for this problems. It’s true that this organizations have had a growth through the years, but this growth is too slow, thus, the solutions that they are achieving and their impact are small because of lack of resources.

Porter announced in 2013 that the solution for this lack of resources was in the business, in other words, we had to see the companies like a solution for that problems and not see, like more people believed, like a part of the problem.

Nowadays, from Worldcoo, and together with many other companies, we know that with our business we can generate resources in order to solve social and environmental problems.

How can a business generate these resources?

Business generates those resources when it makes a profit. And those resources can help to solve social and environmental problems, they only have to reallocate these profits to social problems.

Many companies don’t still know but, when they really make profit is when they solve social problems. For example, have a safe working environment will prevent accidents and, that will make the business more profitable because of accidents are expensive and costly. Another examples that can be help to the business performance are prevent pollution or protect the health of employees of your company. Although you don’t believe it, this facts generate good practices and efficient process that make higher profits.


How can a business help this social problems?

We have to address a social issue with a business model. Porter tell that Shared Value, and is when we can create social value and economic value simultaneously and their application allow the resources expansion to a sufficient scale for solve social problems.

In other words, business should analyze social problems that can be related with their business activities and close to their group like another market segment and define appropriate value offers to serve them.

Finally, in order to solution works, we have to now change how business sees itself, and this is thankfully underway and know that they also have to recognize business is not going to do this as effectively as if we have NGOs and government working in partnership with business.

From Worldcoo we are helping many companies to collaborate with NGO to find fund for projects that have a high social and environmental impact.

Like Porter, we are sure that a fundamental opportunity exist in order to impact and solve this problems at the same time that the companies obtain high profits. We are sure that the future business will be a company that save the environment, save their workers and involved in actions with positive social impact.

The Worldcoo Team.

Combat elders loneliness and isolation in summer

Miles of elders confront with loneliness and the isolation in our country. The disappearance of a loved one, an illness or loss of mobility are factors that driving elders to an unwanted loneliness.

In Spain, there are a million and a half elders that are living alone. According to some studies, the 59% of elders feel theirselves alone and, this fact causes a feeling of insecurity, sadness and depression.

In summer, heat weaken the physical state and the absence of neighbors intensify the isolation of this elders and also the feeling of loneliness.

To combat this situation, the Federación Amigos de los Mayores, has created a special program Vacaciones Amigas” that aims elders to leave their homes, enjoy with workshops and activities for few weeks and establish new friendships with other old people that are in the same situation.


Let’s Bonus consumers will be able to help 50 elders to enjoy with moments in company either for receive phone calls in order to break with the daily monotony, receive weekly visit from a volunteer or receive the opportunity to pass an unforgettable days in community.

The Worldcoo Team.

Financial assistance may be given to families with children with cancer


Every year more than 1.200 new cases of childhood cancer are diagnosed in Spain. Childhood tumors are the second cause of death in children under 15 years, the first are the accidents.

For all the families that have children suffering from cancer, receiving the diagnosis is devastating, but we have to add to this feeling economic, social or familiar problems that worsen circumstances of abandonment.

In 2003, a group of mothers and fathers that had child with oncologic treatment, supported by friends and their family, joined forces with the aim to cover other aggravating circumstances that can appear along to children illness and improve the conditions surrounding the child. In 2006, they were made as Fundación Caico, Ayuda y Cooperación al Cáncer Infantil.

niños con cancer

In 2007, the project “Financial assistance for families with children with cancer” was created. With a budget of 30.000 annual euros, this project consists in provide financial support to families having money problems because of their child illness. Every year, Fundación Caico give between 3 or 5 aids and the amount ranges between 400 and 1500€ depending on the needs of the family.

Our ecommerce with cause PcComponentes didn’t doubt in collaborated with Fundación Caico. Today, thanks to the solidarity of PcComponentes consumers, half of aids requested for 2015 will be cover. It means that 19 families will receive financial assistance.

With this project we have 28 projects funded!

PcComponentes is a socially engaged ecommerce that are willing to generate social impact and for this reason, PcComponentes is now collaborating with a new project: Youth project from the Association Proyecto Hombre (APH).

In the APH centers, young people and teenagers with addition problems are attended developing activities mainly focused in getting alert the teenagers about drugs effects.


The aim of this project is to work with young people that have problematic consumption behavior that can affect their future. For obtain this aim, an individual interviews with teenagers and young people, group therapy sessions and training workshop for families are carried out.

Thanks to PcComponentes consumers 47 young people from the Association Proyecto Hombre centers from Barcelona, Madrid, Malaga and Logroño will receive the necessary support to prevent consumptions.

With this project, not only 47 young people will be benefit, 90 families suffering to see their child in that situation will be indirectly benefit.

The Worldcoo Team.



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