Archive - July 2016

First private insurance model for industry workers in underdeveloped countries
Social networks and e-commerce: how can you take full advantage of their potential?
Overcoming child malnutrition in Ethiopia
10 actions that every business can take to combat climate change

First private insurance model for industry workers in underdeveloped countries


In 2005, the factory Spectrum, in Bangladesh, collapsed leaving 60 workers dead. In 2013, the commercial building Rana Plaza, also in Bangladesh, suffered a fire in which more than a 1,000 people died. These are two tragedies which defined Javier Chércoles’ path, who when both events took place, was working in the department of Corporate Social Responsibility for Inditex and Primark, respectively.

However, what happens when something like this takes place? What responsibilities do the companies who work with these factories have? Moreover, how do they manage the tragedy that follows? In both of these cases, it was Javier Chércoles who took the responsibility of compensating the families of the dead workers and the injured workers themselves. An insurance that would have covered these workers didn’t exist, there wasn’t a defined compensation scheme, and therefore they had to start from zero.

Rana Plaza, Bangla Desh


Consequently, in these scenarios, two questions arose according to Javier Chércoles, on the one hand, a compensation for the workers and their families has to be established. On the other hand, the reality of what happened needs to be taken into account, with the aim that the subsidies actually serve to help improve their situations.

In this regard, understanding the situation of the widow, whose father-in-law does not allow her any access to the money received through the compensations, and addressing these issues of vulnerability so that she is not enclosed in an ever more precarious situation is essential to achieving a fair compensation system.

All this leads to analysing the labour crisis as a social crisis, as Javier Chércoles explains in the interview conducted by Via Empresa. Assuming that, just as the crisis does in essence, the compensation must have an impact on all the people concerned with the victims.

Experiencing these two catastrophes first-hand and managing the consequences this way was, for Javier Chércoles, the raw material of his doctoral thesis and is now the raw material for his project: the creation of an insurance system for industry in underdeveloped countries and its implementation.

A system devised with the aim of covering the workers and their families in the event of any accident at work, would mean, for the business or factory, a similar investment to that of the bosses when purchasing car insurance. The next phase is that the businesses start to work under this system.

Moreover, in all of this, what role do Spanish businesses have to play? As Javier Chércoles states, now is the time for businesses such as Mango, Inditex, El Corte Inglés or Mayoral to make a statement. If all of these businesses impose that insurance for the workers of their suppliers is an absolute essential, not only will they be improving the working conditions of these employees but also they will be contributing to the development of the countries of the South.

For the time being, Primark will be the first business to implement this system and there are already four other business who have joined the project.

Worldcoo Team.

Social networks and e-commerce: how can you take full advantage of their potential?


Whether you are in charge of an online business or whether you are contemplating opening one soon, you will already know that creating the business is relatively simple task – the complicated part comes after. Giving visibility to your business once the option to buy online is activated will be essential for its success, but how do you manage to do this?

Social networks are, for whichever e-commerce, an essential tool and of prime importance, if well managed, to leading your digital business to success.

What makes social networks so effective?

  • The target audience for e-commerce are social network users. Users of social networks are people who have integrated new digital media into their daily lives naturally, they feel comfortable with them, and therefore, are a clear target audience for online businesses.
  • There is a social network for everything. There are more and more existing social networks, which are increasingly more specific and aimed at a more particular audience, which allows you to decide in which social networks your business will be present.
  • The possibility of segmentation. The majority of social networks already allow you to choose which target audience you want to reach, according to their age, sex, geographic area and even tastes and interests, therefore being able to take more specific and targeted actions through this channel of communications.
  • The ability to make e-commerce more human. Social networks allow e-commerce businesses to create an image of itself, to let people know who works in the store, and to give the digital side of the business a human touch which customers still look for.

The keys to maximising the results on social networks.

Captura41.Which social networks should I use? There are all types of social networks for all types of audiences and in this situation, like many others, quantity does not necessarily mean quality. Choose the social networks you are going to use according your target audience.

2. A plan of action. Don’t leave anything to improvisation, plan what content you are going to publish, at what times of the day and how often. Planning will assure you better results.

3. Excite your followers. Emotions move us, choose content that puts your target audience through the motions, which makes them feel and transmit positive feeling.

4.Take care of the image and design of your business in both its audio-visual and graphics materials. Publications with images are more successful those that only have text, as are videos more successful than photos; however, it is not as simple as that! The images you use have to be of quality, as well as the videos.

5. Mix up the content you publish. Don’t just simply settle for always sharing photos, nor always videos, nor always texts. Surprise your followers and don’t let them get bored of following your company.

6. Not everything has to be your own content! Look for those people who share topics and information that could relate to what you want to communicate and publicise their materials (be careful and don’t claim this work as your own and copyright other people’s work!).

7. Take advantage of the power of paid campaigns on social networks. Paid advertising campaigns are already possible in the majority of social networks; they are campaigns that allow you to reach out to the right audience and monitor the results very accurately, and best of all, all of that with a very small part of your budget. Make the most of them.

Ultimately, the content you publish is key to success in social networks and the possibilities are endless. Get started! We will give more information about this topic in our upcoming posts.

Worldcoo team.


Overcoming child malnutrition in Ethiopia


Obra Social la Caixa and the Food Banks have finished “No child without a milk moustache” campaign to bring milk to all households, especially those who have special needs.

Promofarma has been one of the companies who have made it possible. Thanks to its efforts, 76 kids who are at risk of exclusion and their families will have access to milk, and cover their daily needs – of calcium, vitamins, protein and phosphorus.

Now, #Ningún niño sin comida (“#no child without food) is the new challenge for Promofarma users and it’s aimed to help refugees kids in Ethiopia, the African country that more refugees receive, to be well nourished.

Did you know that rates of underweight in children under 5 years throughout the country are at 28% and severe malnutrition rates exceed 44% for children of that age?

The campaign, impulsed by UNHCR (The United Nations High Commissioner for Refugees), wants to improve the nutritional status of 11.323 Sudanese-Southsudanese refugee children under 5 years and residents in 4 refugee camps of Ethiopia, and stabilize its morbidity index.

With 4.000 €, 720 infants younger than 6 months will be treated against chronic malnutrition with the distribution of nutritional milk in therapeutic feeding centers located in refugee camps.

If you want to know how the project proceed, you can do it in this LINK.

Worldcoo Team.



10 actions that every business can take to combat climate change

Nowadays (almost) everybody does not doubt that climate change is a reality, the importance to fight against this phenomenon is on the agenda of every government from all over the world and also of many businesses and homes, both in our country and beyond our borders. Climate change is, ultimately, a global problem for every one of us. On a local scale, we can fight against it, being it from our own homes or from our work places.

In this situation, which business would deny the chance to fight for a more sustainable world and against climate change? In this battle, there is no such thing as an insignificant role or action because every person and every business can contribute their fair share.

Therefore, today we are proposing to you ten actions that every business, irrelevant of its size, can take in order to fight against climate change.

  1. Don’t abuse the air conditioning unit. During the summer, air conditioning makes those days in the office a bit more pleasant, however, be careful and do not go over the top with it. Excessive use of these units will not only cause damage to our planet, but also the wellbeing of your employees. Control its use, and in exchange, it will help you to save money in your business.
  1. Encourage using public transport to your employees. Going to the office in shared transport, by bike or walking produces a significant reduction of CO2 emissions. The fact that your employees may opt for this alternative may seem like a small change, however, together with other small changes, big results will be achieved.
  1. Reduce the quantity of packaging being consumed. Do you drink water in the office? If you buy five or eight litre bottles and refill glass bottles, you will reduce not only the amount of plastic bottles that deteriorate our planet, but you will cut down on expenses for your business.
  1. Recicle. Facilitate recycling in your business, get different bins so that you can separate the waste and ask your employees to separate paper, plastic, glass and the rest. Only by separating these, you can cause a great reduction in CO2 emissions.
  1. Reuse. How many sheets of paper do you use in the office? How many of them do you throw away with only four lines written on them? Put a tray on the desks where the employees can leave and use already used paper. A lot of the time, it is not necessary to use a blank sheet of paper.
  1. Reduce. Is everything that you print off in the office essential? If so, try to make it that in every case it is printed double sided. Again, this will produce a reduction in costs for the business and it will benefit our planet.
  1. Switch everything off! Don’t leave your devices on Stand-by. Do you leave the office during the day? Do you go to meetings and not use your computer? Well, switch off all the electronic devices that you are not using. For example, a television left on stand-by, consumes 40% of energy that it consumes when it is on normally. Just with this little action, you can reduce this consumption down to zero.
  1. Switch off the lights. Is there anyone in the toilet? Or in the meeting room? If not, keep the lights switched off and only switch them on when it is necessary.
  1. Make the most of the natural light. Working close to a window makes working days nicer and it makes it not essential to have all the lights kept on. Take full advantage of the sunlight, your employees will be grateful to you and the planet as well.
  1. Use energy saving lightbulbs. By simply substituting some lightbulbs for others, you can make a reduction of 45kg of CO2 per year.

The preservation of our planet is the responsibility of all of us; let’s make our organisations more responsible.


Worldcoo Team.

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