Businesses that focus their efforts to sell through the internet must have the same, if not more, commitment to help the environment and society than traditional businesses. Convincing a demanding client to buy will depend largely on their capability to get involved in improving the world in which they live in.
That is why we are giving you 5 actions which you can start to take to implement CSR in your e-commerce.
1. If your businesses deals with food, donate what is surplus to food banks in your area.
Does your e-commerce dedicate itself to the world of food and sometimes find itself with food leftover and with no other option but to throw it away? Give it a better use! Take it to a food bank close by. Practically zero investment, however most definitely a positive impact.
2. Recycle all the waste that you produce.
Recycling is a way to show respect for our surroundings and to look after the environment. A simple action such as separating the waste the business produces can make a great impact on society – not only because of the action itself, but also to create awareness amongst the staff.
3. Cooperate in promoting solidarity actions carried out by other organisations and businesses.
Your business is a fantastic channel to give visibility to solidarity actions of all sorts. Engage with their causes and use all your means to make them visible to your public. To do this, tools such as our widget will prove very useful for you.
4. Sponsor cultural events.
Culture is one of the values that involves a lot of people; don’t allow your business to be left on the sidelines. Choose those cultural events that identify themselves with the image of your brand the most whilst also showing your contribution to society.
5. Create your own non-formal educative project.
It could be a workshop directed towards adults or towards children. You can show and teach new pieces of technology to those who still have not discovered them, or give the essential keys to have a healthy diet, or explain which is the best way to create a start-up. Use and transform what your business has to contribute to the world and … give it a go!