Corporate Social Responsibility is nothing new. Today the majority of businesses commit to promoting a positive impact through the actions they take in the society they work in. Working in terms of specific politics of CSR is not only beneficial for the surrounding community, but also for the business itself.
How does applying CSR policies benefit the business itself? Here are 4 reasons for why you should start being socially responsible.
- Employees prefer responsible businesses. According to recent studies carried out by Regus, 43% declared that when choosing between two similar job offers, they would choose the business which gets involved with charitable projects. Also, 47% of employees considered it very important that the businesses which they work for carry out these kind of activities.
- To improve the image of the brand: making it responsible and coherent. Every brand has values which they identify themselves with and those which they want to be linked with. In order to do this, however, the company must be coherent, and act accordingly. There is not a better way to communicate what you believe in with regards to the environment than carrying out the relevant actions, and this is only one example!
- Your reputation: We human beings believe that a lot of the time, seeing is believing. Don’t settle for simply saying the good things you do, actually do good things for your community. Your audience will realise what you are contributing and it will boost your reputation. Creating a strong reputation is a matter of work well done.
- Your CSR can be in your product or your service. Take advantage of what your business offers. Involve your product or service in your CSR strategy, you will not only achieve projecting a positive of your brand, attracting better professionals and building a strong reputation for yourself, but you will also make your product or service known and you will make people talk about it.
Have you still not decided? Get your CSR strategy under way and you will see all of the advantages it will have on your business.