Archive - October 2016

E-commerce, 4 reasons to get started on CSR
Support for pregnant teenagers and mothers with babies at risk of exclusion
5 things that your e-commerce must not neglect (ever)
New deal with Banco Sabadell!
PC Componentes, committed to breast cancer
One in three people suffer from some form of malnutrition in the world
5 tips on how to facilitate reconciliation in your business
Did you know that every two seconds one girl is forced to get married?
100 more Giggle Doctors visits in Spanish hospitals
6 key points to convey CSR

E-commerce, 4 reasons to get started on CSR

worldcoo_engCorporate Social Responsibility is nothing new. Today the majority of businesses commit to promoting a positive impact through the actions they take in the society they work in. Working in terms of specific politics of CSR is not only beneficial for the surrounding community, but also for the business itself.

How does applying CSR policies benefit the business itself? Here are 4 reasons for why you should start being socially responsible.

  1. Employees prefer responsible businesses. According to recent studies carried out by Regus, 43% declared that when choosing between two similar job offers, they would choose the business which gets involved with charitable projects. Also, 47% of employees considered it very important that the businesses which they work for carry out these kind of activities.
  1. To improve the image of the brand: making it responsible and coherent. Every brand has values which they identify themselves with and those which they want to be linked with. In order to do this, however, the company must be coherent, and act accordingly. There is not a better way to communicate what you believe in with regards to the environment than carrying out the relevant actions, and this is only one example!
  1. Your reputation: We human beings believe that a lot of the time, seeing is believing. Don’t settle for simply saying the good things you do, actually do good things for your community. Your audience will realise what you are contributing and it will boost your reputation. Creating a strong reputation is a matter of work well done.
  1. Your CSR can be in your product or your service. Take advantage of what your business offers. Involve your product or service in your CSR strategy, you will not only achieve projecting a positive of your brand, attracting better professionals and building a strong reputation for yourself, but you will also make your product or service known and you will make people talk about it.

Have you still not decided? Get your CSR strategy under way and you will see all of the advantages it will have on your business.

Worldcoo Team


Support for pregnant teenagers and mothers with babies at risk of exclusion



¿Did you know that 95% of cases of young and pregnant adolescents at risk and psycho-social problems in Spain are neglected for lack of resources?

logo-eshopAfter his last project, in which they helped 90 kids in Cambodia could receive language classes and school support (you can remember it HERE) eShop Ventures users already have a new charity challenge to show, once again, their solidarity.

madrina_1Through Fundación Madrina, they will be able to improve maternal and child health and quality of young people and pregnant teenagers at risk of social exclusion. The aim is to reduce the risk of abuse and social inequality, infectious diseases and malnutrition.

With € 2.000 that users can donate since now through the different platforms that the group has basic material and basic attention will be provided to 915 babies and 740 mothers in situations of social vulnerability.

You can follow the process HERE.

Worldcoo team.

5 things that your e-commerce must not neglect (ever)

A computer, connection to the internet and a certain amount of time. That is all you need to start to sell through the internet. It sounds simple, but it is not always as simple as it seems. In order for an e-commerce to produce results, you have to dedicate a lot of time and effort, pay attention to the details, and above all, never neglect these five things:

1. The design. Your online store must be pleasing to the eye, but it also must be simple to understand. The customer must immediately sense how to get around the website, how to find what they are looking for, how to return to the previous page, where to find … We internet users are, by definition, lovers of the simple, easy and fast things. Make it easy for your clients!

2. The photography. If there was one aspect that shops have always had, it is that you can see the product, touch it, and in some cases, try it. The online world does not offer this possibility, which makes that the only contact your clients will have with the product, will be through photos. Make sure that they are honest, and at the same time, appealing!

3. Social networks. E-commerce and social networks must always go hand in hand for two reasons: the first being that it is the way to get to and attract potential customers, the second being that it allows to make your brand ‘more human’. The online sales channels can inspire certain mistrust and doubt amongst the clients, so take advantage of the potential of social networks to battle this mistrust and doubt!

4. Customer service. It might be that your clients have overcome their mistrust and doubt and they have decided to buy something, but they have doubts about the size that is right for them (for example). So they write to you and they get a very late reply or not one at all. You have not only lost this sale, but you have also lost the trust that your client had placed in your store. Look after your customers at every stage of the sale.

5. The possibility of a refund or an exchange. Keeping to the theme of creating confidence. Is your client not happy with their purchase? Make it easy for them to exchange it. They might even make another purchase that suits them better. If you make it difficult for them, they will never buy anything from the store again.


Worldcoo Team.

New deal with Banco Sabadell!

We present you “Actitud Solidaria”, a new campaign that we have launched with Banco Sabadell in order to promote CSR among bank’s customers and employees.

SergiFigueres, CEO de Worldcoo y Josep Oliu, Presidente de BS

SergiFigueres, CEO of Worldcoo and Josep Oliu, BS President

This week we have signed a new deal with Banco Sabadell to address the need for the bank’s customers and employees to have access to proper tools to help those who need it most. Starting today, anyone interested can collaborate on various social and cooperation projects through different channels. For example, customers may make a donation as part of their normal online banking transactions via the platform. Employees, additionally, will be able to do so when purchasing tickets for corporate events or through several internal initiatives.

In this context, the emergency campaign recently launched to help children affected by hurricane Matthew (Haiti) has already yielded fruit: in less than 24 hours, the Banco Sabadell community has donated nearly €10,000 to work with Unicef  on providing drinking water for the youngest victims.

At the event to announce this alliance, Banco Sabadell President Josep Oliu highlighted, “If there is something that makes us great, it is our attitude. This is why we are so proud to offer our people an easy way to collaborate on charity projects and address the emotional need to make a difference using the new services technology has to offer.” Furthermore, he added, “One of the things we value the most about Worldcoo is that they audit each and every project they collaborate with, which is key to have total transparency as to where the money goes.”

Also present was David Camps, director of Marketing at Vicente Ferrer Foundation, with which the bank will tackle the challenge of providing paediatric care for 1,300 children in the Indian state of Andhra Pradesh. He highlighted, “We are very interested in the Worldcoo concept, especially its ability to persevere.”

Here you have some images from the event presentation (subtitles in Spanish).

Worldcoo Team.


PC Componentes, committed to breast cancer

imatge_xarxes_engThere are about 1.38 million new cases and 458 000 deaths from breast cancer each year (IARC Globocan, 2008). Breast cancer is by far the most common cancer in women worldwide, both in the developed and developing countries. The good news is that it is also the cancer that most survivals presents.

In this sense, psychological support after being diagnosed is crucial; in fact, approximately 30% of women affected by breast cancer shows some degree of psychological affectation that requires professional treatment.

For this reason, today, the World Brest Cancer Day, we launch a new fundraising campaign with PC components to ensure free psychological support for patients and their families provided by the Spanish Association Against Cancer (AECC).

Thanks to the funds raised by users of the leader in electronic commerce and technology platform nationwide, the organization may provide information, guidance and emotional support to women with breast cancer in situations that require immediate intervention. For example, anxiety, depression, fear of rejection, insecurity, changes in body image…

In addition, several of the employees of the company have decided to cut their hair and donate it to make wigs and show their commitment and solidarity. We love it!

You can follow the donations HERE.

Worldcoo Team.


One in three people suffer from some form of malnutrition in the world


International World Food Day

On 16 October 1945, 42 countries met in Quebec to create the Food and Agriculture Organization (FAO). Since that day, every year the organization celebrates the World Food Day to raise awareness about hunger in the world and remember the need to ensure food security for all.

We don’t want to miss the opportunity to show our commitment to this fight, which affects 2,500 million people worldwide, and is that 1 in 3 people suffer from one form of malnutrition, ranging from the hunger to obesity.

But this doesn’t end here, 793 million suffer chronic hunger and don’t have enough food. These frightening figures contrast with the nearly 1.900 million people who are overweight; the other side of the coin which causes 3.2 million deaths each year.

From Worldcoo we try to encourage all projects that seek to end this problem that contributes to the premature death of mothers, children, poor physical development and brain and increasing chronic diseases.

One of them is “Overcoming malnutrition in Ethiopia,” sponsored by UNHCR / ACNUR and that we launched together with PromoFarma.  Thanks to the donations that users are doing, the NGO will ensure the nutritional well-being of 11,323 children under 5 years as refugees in this country, which hosts more displaced persons in Africa.You can remember it HERE.

Today, we encourage you also help spread the cause and raise awareness.

Worldcoo Team.

5 tips on how to facilitate reconciliation in your business


Happy workers means happy customers, which, of course, means happy businesses. It is increasingly more evident that the chance to reconcile work with family and personal life makes employers feel more comfortable, work better and ultimately achieve better results.

So, if you have not promoted reconciliation in your business, take note of these five tips! It is simpler than it seems and it will only be beneficial for you and your business.

  1. Allow teleworking. With new technologies, many tasks exist which can be done from home without posing a problem for the business. Take advantage of this! Give freedom to your workers so that they can organize their time in a more efficient way. The office will continue to be a meeting pointing in which they will be able to turn to for work and to be able to meet with their colleagues and clients.
  1. Don’t count the hours, count the outcomes! If at 17:30 one of your employers have finished their tasks for the day, why keep them there until 18:00? More hours does not mean better results: start to count the tasks, the outcomes and forget the hours your employers are sat spent in front of the computer.
  1. Avoid scheduling meetings late in the day. Arranging a meeting for one hour does not mean that the meeting is going to last one hour (sometimes it will last less, sometimes more). Don’t schedule meetings at the end of the day with just the right amount of time needed. It will only make that your team look at the clock and not make them concentrate on the topic in question.
  1. Ban emails out-of-work hours! Objective achieved, time to go home, or go to the gym or wherever members of your team want to go! Their free time has started, so don’t let that anything interferes with that. Enjoying their free time will make them more productive in the office.
  1. Be flexible: listen and understand. This last point, is ultimately, a summary of the previous ones but, at the same time a premise which all managers should keep in mind when it comes taking a decision which affects the team: flexibility, listening and understanding will make the employers feel make respected and valued. Giving workers confidence also means being flexible and understanding. Start with this point!

Worldcoo Team.

Did you know that every two seconds one girl is forced to get married?


International Day of the Girl

Today, October 11th, we join the celebration of the International Day of the Girl, a day to claim gender equality, women’s Access to their universal right and eliminate discrimination and violence against women. According to ONU Women, it is estimated that 35% of women worldwide   suffer violence and every day more than 39.000 girls are forced to get married and leave school

because-im-a-girlLuckily, there are thousands of initiatives that help to eradicate this situation. One of them is the one we launched in the context of this day with Nicequest.Because I’m a Girl” is the name of the campaign led by the NGO Plan International, founded with the aim of achieve gender equality and their empowerment through education.

We want to achieve that 140 girls affected by the conflict in Southern Sudan, -most of them teenagers with kids between 12 and 18 years old- have access to alternative quality education in a safe and socially cohesive environment.

Through the participation of the users of Nicequest, these girls will able to do a course of accelerated learning and facilitate their stay through the distribution of different hygiene kits and taking care of their children in a nearby nursery. You can follow the project HERE.

Moreover, in the context of this day, Plan International has presented “Counting the invisible girls”, “a report that, according to the NGO, “explores the current state of gender data and exposes the gaps: we don’t count how many girls leave school because of early marriage, pregnancy or violence, exactly how many give birth before they turn 15, how many hours a day they spend working, what kind of work they do and whether they get paid for it”.

From here, we encourage you to join this day and help us to ensure girls everywhere can learn, lead, decide and thrive.

For more information, you can click HERE.

Worldcoo Team.


100 more Giggle Doctors visits in Spanish hospitals



Once again, our favourite Giggle Doctors will share happiness among Spanish hospitals thanks, in part, to Worldcoo community.

In this occasion, we will do it in collaboration with the users of Zacaris, the main ecommerce in Spain where people can buy all kind of shoes.

logo_theodora_foundationThanks to their collaboration, Giggle Doctors will be able to visit 100 kids in different hospitals in Spain, which will allow them to brighten the atmosphere of paediatrics plants and change the room’s atmosphere. These visits represent a moment of disconnection from the daily routine and are a good distraction that helps to alleviate anxiety, not just for the kids, also for families.

This initiative, promoted by Theodora Foundation, try to address the emotional care of hospitalized children, ease the anxiety in the child and raise awareness about the importance of humanization in hospitals.


This is not the first time that the users of Zacaris show their solidarity and social commitment. In their last campaign, recently founded, they’ve achieved that 150 people in Cameron have the chance to prevent and detect diseases such as uterus cancer, one of the main mortality causes among woman in Africa.  You can remember the project HERE.

You can follow the process HERE.

Worldcoo Team


6 key points to convey CSR

In an increasingly more competitive environment and with people being increasingly more educated and informed, doing this well is essential to being successful in business and letting people know that you are doing it well is key to get to where you want to be.

Corporate Social Responsibility makes the business’ footprint on the environment and society that surrounds it as positive as possible. Communication makes it so that the footprint is known and recognised throughout the people associated with the business.

So take note of the 6 key points we have made for you to convey CSR:

  1. Back up what you say with actions. Surely, you will have heard something along the words of ‘let your actions speak for you’, well this point goes slightly in that direction. It isn’t just the actions that speak for you, you must speak for yourself but your actions (those of the business) have to support what you say to make what you say credible.
  1. Comprehensive and strategic communication. CSR isn’t a minor part of the business’ management, neither must its communication represent a minor part of the corporate communication. Include the communicative actions linked to CSR in your comprehensive communication strategy; make sure it is coherent with what you want to transmit in every communication action.
  1. Be transparent and personal with your public. If credibility is essential in all processes involving communication, when we talk about CSR, its importance is paramount. Make your public believe what you tell them, earn their trust! Be transparent, show your day-to-day, show them the impact that CSR has on your day-to-day activities.
  1. Communicate via different channels. Increasing your communication channels and varying them is nothing new. Take advantage of all the possibilities that you have in front of you. Don’t limit yourself to just using one channel, try to value which ones can contribute to your business more and exploit them!
  1. Communicate your results. Everything the company does to seek results, especially in the case of CSR, has to do with the impact on its surroundings: don’t be shy, show the world what you have achieved in the last month, quarter, and year! Let the results speak for themselves!
  1. Be brave in what you communicate, take on challenges! Take on social challenges, show the public that your commitment is real and … don’t be scared! Show the human side of your business, involve as many of your clients as possible and don’t worry about not achieving what you propose, your clients will value your participation!


Worldcoo Team.

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