Archive - 17 November, 2016

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This Christmas, help children in emergency situations
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Who are the online shoppers? Why do they prefer responsible companies?

This Christmas, help children in emergency situations

promofarma__logoThe users of Promofarma had the challenge of helping 855 babies against chronic malnutrition, and they succeeded. Thanks to their contribution, UNHCR will be able to distribute nutritional milk in therapeutic feeding centres located in refugee camps in Ethiopia, the African country which hosts more refugees. You can remember the project HERE.

The countdown for Christmas has begun and for these special days, the company wants to help, again, all children who need the most. Nearly 250 million live in countries affected by armed conflict, 28 million are out of their homes, fleeing violence and insecurity.  

In front of this terrible situation, UNICEF has launched “One plus one, it is much more” campaign, aimed at assisting people in an emergency situation through integral interventions related to health, nutrition, water, sanitation, hygiene education and protection.

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The users of Promofarma have the chance to join this cause created to minimize the risks of armed conflicts, wars and natural disasters to all the kids that are involved in that. In concrete, thanks to their contribution, nearly 7.000 children would have access to clean water during Christmas.

You can follow the donation process HERE.

Worldcoo Team.

 

Who are the online shoppers? Why do they prefer responsible companies?

postsemana1novAccording to an e-commerce study carried out by Elogio in colobaration with IAB Spain last year, 67% of internet users purchase on the internet, which implies that there are more than 19 million online shoppers in our country.

The study, however, did not simply find out these statistics but it also analysed the demographic profile of the buyer. This analysis does not only allow us to know the potential shoppers who buy online, but it also allows us to understand what is it that makes the buyers choose one business over another.

The profile of an online shopper

  • They are on average 37 years old: 32% are between 16 and 30 years old whereas 27% are between 31 and 39 years old. Therefore, the majority of online shoppers are younger than 40.
  • 39% of online shoppers have gone through higher education.
  • 97% of online shoppers use at least one social network and 76% of them use an instant messaging app.
  • 72% are in employment.
  • There are no differences between men and women: 50% of online shoppers are men, and the other 50% are women.

With all of the above information, the description considerably fits in with that of a millennial: young people born between the 80s and the start of the 2000s, who have had an undeniable influence of technology in their day-to-day lives.

Therefore, if the online shopper of today is a millennial, why is it more important now than ever to take CSR actions? The 2015 Cone Communications Millennial CSR Study gives us a few clues:

  • 87% of millennials would buy a product which has social or environmental benefits.
  • 93% of millennials hold a better opinion of a business when they know that you are carrying out CSR actions.
  • 70% would pay more for a responsible product.
  • 38% of millennials share information about brands or causes which have moved them on social media and 18% of them contact the business to talk about these topics.

Do you still need more reasons to start to connect with your target audience through CSR?

Worldcoo Team.

 

 

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