Archive - January 2017

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Using CSR to create trust and confidence in e-commerce
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Nicequest joins “Nobody left outside” campaign
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5 key points when taking appropiate actions in e-commerce
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Today we introduce you Jordi and Joana, our two ambassadors in Africa
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CSR in e-commerce: 4 small actions which can produce big results
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In Spain, 1 in 3 children suffer poverty and social exclusion
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7 digital media outlets and blogs which talk about CSR
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E-commerce, leader in the presence of women in management positions and reconciliation

Using CSR to create trust and confidence in e-commerce

Confidence is and always has been the base for success for whichever company: if the client doesn’t trust you, they won’t buy from you. This is a reality which few of us are willing to dispute and neither did our grandparents dispute it when all the shops were “offline” and when the idea of “online” was more a question of science fiction than an actual reality.

Of course now, times have changed and many of those business which reached their customers on an “analogical” level now have become “traditional businesses”, whereas those who have digital tools as their foundations are modern and current businesses. And in this context, what happens with the confidence and trust? Well, it keeps playing a crucial part.

confianza_onlineIf before the trader had to make every effort possible for the buyer to believe their word and trust in them, now it is the entrepreneur dealing with digital projects which has to gain the confidence of their customer; which, if you think about it, is perhaps even more difficult. Online businesses are not able to see the faces of their clients, they don’t speak directly with them, and they can’t interpret their nonverbal language. Even with that being the case, they still have to gain the confidence of their customers.

In this context, making a special effort to create an image which reduces legitimate doubts which the customer may have prior to making an online purchase will be essential for the businesses’ success.

CSR becomes a tool which humanises a “digitalised” company, to show that they also have a heart (just as the trader had from the shops of 20 years ago where everyone used to go).

E-commerce users want to have faith in their online shops, they want to trust them. It will be hard for them not to trust them if these businesses show that they have a real involvement in the society which they have developed in, and if they show that they work ethically and represent their values.

The first step to build confidence is to show commitment and CSR is an exceptional way of doing exactly that.

Worldcoo Team.

Nicequest joins “Nobody left outside” campaign

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With the beginning of the new year, Nicequest starts a new solidarity campaign so that their users have the opportunity to continue collaborating in cooperation projects through their participation in different kinds of surveys.

Throughout 2017, the company will respond to many of the social causes and humanitarian emergencies that require attention and are linked to the United Nations sustainable development goals, such as guarantee access to safe drinking water, eradicate poverty or the prevention of the environment.

Their first challenge is related to providing assistance to more than 65 million people who are out of their homes, 50% of them are children.

 Did you know that every second, 24 people become displaced?

It is a record data of human displacement. In a few years, the number of refugees has increased dramatically due to the crisis in Syria and the conflicts in South Sudan, Central African Republic, Burundi and Central America.

In front of this situation, Nicequest has joined to the worldwide campaign “Nobody left outside”, leaded by UNHCR. The project seeks to shelter 2 million people who have been forced to flee their homes and who do not have a shelter.

 

Through the donations from Nicequest, 13 emergency shelters for homeless refugee families will be distributed in UNHCR camps, giving access to a home to 100 people.

If you want, you can follow the donation process HERE.

Worldcoo Team.

 

5 key points when taking appropiate actions in e-commerce

In the moment when CSR is in the spotlight, the company must make the effort to rise to the challenge, which is, by having a Corporate Social Responsibility strategy which contributes to the society in which the company works in and, at the same time, contributing to the business itself.

Finding the most appropriate actions to take when investing in trying to improve the CSR area of the business, however, can result complicated at times, and for this, we have prepared some key points which can help you to produce the best strategy for your business:

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1. Search within the founding values of the business. CSR would not make sense if it didn’t coincide with the essence of the business. Companies, like people, are guided by values, by worries … Recovering these values which pushed the creation of the business and basing your CSR strategy on them will be, in every case, a success.

2. Ask the team. A business is, above all, what the people make it. The worries of these people will depend on also the worries of the company. Getting to know and understanding which are the things which guide the team, and the people who will integrate them, can be the first step to define the priorities of your business in relation to CSR.

3. See what resources you have available, there are actions which can be taken with very little. Sometimes we plan huge actions which is not economically possible for the business, and other times we mistakenly close some options which could be perfectly feasible. Knowing what resources you have at your disposal will help you to define a realistic strategy: there are CSR actions for pockets of all sizes.

4. Look around you. We live in an ever-changing society, every day we face new objectives, and social challenges which we should not turn our back on. Being informed of what is happening around us is fundamental to creating realistic actions which are in line with what is really needed around us.

5. Find a way to involve your clients/users. CSR of course concerns the business, but not only the business, but its public as well. Understanding that they also have their concerns and letting them participate accordingly to help the business will always be a good strategy.

Worldcoo Team.

Today we introduce you Jordi and Joana, our two ambassadors in Africa

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“It is like a mathematic proportion: the less people in one country has, more friendly and generous is people who live there”.

It was late last summer when we met Jordi and Joana, two young Catalans who had decided to embark on a new adventure and travel around the African continent.

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Jordi and Joana, our two ambassadors in Africa

A friend of them had talked about our ambassador program – our international network of collaborators who help us identify and audit many of the social projects we are involved with – and that’s how we met.

Based on the route they had in mind, we planned their visit to some of the cooperation projects that we are currently helping to financein Africa.

What motivated them to embark on this adventure? What challenges are they encountering? What is their journey like? If you want to know a little more of them, keep reading!

Jordi and Joana, 6 months in Africa and 6 more in Central Asia. What has led you to venture into this new project?

For some time ago, we always wanted to do a long trip and the idea that motivated us most was to know part of the African continent. We had the feeling that we could find very authentic people there, very different ways of living and a spectacular nature. In addition, it was a very big challenge for us because of the way of traveling, totally different from how we had been doing so far. For now, all our expectations have been fulfilled!

When and how did you take this decision?

We had been waiting for the right conditions for 4 years. In 2010 we made a similar trip in Asia and then, back here, it was quite difficult to find a job and to re-establish our lives. So, when we found the way to go without losing our current job, we made the final decision.

What have you done so far?

So far, we have met the people in Madagascar, we have been relaxing for a few days in the Seychelles, we have explored the most isolated corners of Kenya, the nature of Uganda has surprised us and we have enjoyed the green of Rwanda. To all this, one of the most intense moments that we have lived have been the visits to Tuum (Kenya) and Patongo (Uganda) as ambassadors of Worldcoo.

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What has surprised you the most?

We have been surprised about many things, and most of them are related to the people.  For example, seeing the isolation and simplicity with which many people live in these countries, it takes more than half an hour to get closer to children who had never seen European people. And one thing that we have already seen but it does not stop surprising us is to see that the less has the population of a country, the more friendly and generous are the people that live there. It looks like a mathematical proportion.

What has been the biggest challenge so far?

Without any doubt, visiting the social project in Tuum and then continue to Lake Turkana, Kenya. It is one of the most inhospitable and isolated areas where we have ever been. Most of these villages do not have any kind of transportation that connects them to each other and we had been waiting 5 hours for a vehicle to pass through the dirt road. Even so, the reward was greater than the difficulty.

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As you know, our network of ambassadors helps us identify social projects and visit them in order to guarantee total transparency in everything. In the coming days, we will share with you their experience in the village of Tuum (Kenya) and Patongo (Uganda), where we are currently collaborating to improve the living conditions of children and adolescents.

Worldcoo Team.

CSR in e-commerce: 4 small actions which can produce big results

The fact that Social Corporate Responsibility is taking centre stage in companies is a reality that digital businesses, and of course, e-commerce businesses cannot escape. To be aware that companies operate in a society and a surrounding which they need to take care of is key to carry out whichever activity.

Sometimes, however, CSR can be seen from certain businesses as something which is not achievable for everybody, and that it is something which implies big investment of time and capital. And what if, in reality it is simpler than what we believe it is?

Here are 4 ideas of CSR actions you can take, which without needing a great investment, can produce big results for the business and the society in which it operates:

  1. Honesty, transparency, and confidence when dealing with a client.

What defines a business is the way it connects and interacts with its clients. In e-commerce, also, generating confidence between the organisation and client is essential to overcoming the barriers which can sometimes come about with online shopping.

Basing this relationship on values such as honesty, transparency and confidence is the first step to make the business a socially responsible organisation, and also, the business will earn more!

  1. Non-discriminatory policies when employing people.

In a society which does not discriminate, businesses should support the non-discrimination. To not refuse entry of a talent into a business for discriminatory motives will not only nurture the business with better professionals, but it will also provide the atmosphere of the business with a more open and just way of thinking.

  1. Involvement in social projects.

There are many ways for a businesses to play a simple part in social projects. The widget developed by Worldcoo, for example, allows e-commerce clients to donate a small amount of money to a particular project. Simple, transparent and socially responsible.

  1. To take responsibility for faulty products.

In e-commerce it is essential, as we have already said, to rely on the client’s confidence. To give the appropriate response to potential errors when providing a service or when selling a faulty product is not only a socially responsible action to take, but it also ensures the best possible offer for the customer and, therefore, a higher level of satisfaction and a bigger success in the businesses’ results

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Worldcoo Team.

In Spain, 1 in 3 children suffer poverty and social exclusion

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Dreivip, one of our e-commerce with cause, has finished his last project. Thanks to them, NGO Mumbai Smiles will be able to educate 30 children under 6 years old and prevent them from falling into exploitation networks. If you want, you can remember the project HERE.

Its next challenge, which starts today, is to end child malnutrition in Spain, a very important purpose if we consider that today more than 2.6 million Spanish children are at risk of poverty and social exclusion. Since the beginning of the crisis, the risk of poverty has increased to 33,4%.

logo_dreivipThrough EDUCO, Dreivip users will have the opportunity to collaborate with the “Lunchroom Scholarships Educo”, which aims to guarantee, at least, a complete and healthy meal a day to children of Primary and Secondary Education in Spain in situation of Risk of poverty and exclusion.

Thanks to their collaboration, 8 children will receive a daily meal in their school during one year, distributing 1.320 meals totally.

If you want, you can follow the donation process HERE.

Worldcoo Team

 

7 digital media outlets and blogs which talk about CSR

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The business world changes at a hectic pace, innovations are continuous and to be up to date about everything is becoming more and more of a challenge for entrepreneurs and directors. However, in the context of CSR you can’t fall behind.

To be up to date on new trends and innovations and depend on sources of inspirations in this area can become something fundamental for entrepreneurs and because of this, today we have prepared a list of 7 digital media outlets and/or blogs in which you can find news about CSR. Take note!

1. Expok News. Expok News is a digital magazine where you can not only find the recent news about social responsibility campaigns, but in which you can also read key points and pieces of advice on how to conduct better CSR campaigns and see the analysis of the results of real CSR campaigns, whilst also finding computer graphics and other graphic materials about the same subject.

2. Diego Coquillat. Diego Coquillat is a digital magazine based on technology and innovation in the catering industry. In the portal, you can find lots of key information for professionals in marketing, trends and in management. And of course, also about social responsibility. Sign up to it if you own a restaurant!

3. Marketing News. Marketing news, or as they call themselves, the marketing journal, is a digital newspaper in which they develop practically every topic related to marketing and business management, amongst them also Corporate Social Responsibility. In this portal you will also find, above all, cases of CSR campaigns. Get inspired!

4. Corresponsables. Corresponsables is the CSR portal, a whole media outlet dedicated to Corporate Social Responsibility cases, current topics and opinion columns from reputable professionals form part of the content which you can find in this media outlet, a definite must!

5. Forbes. Forbes, an american magazine, which is a point of reference in the business and finance sector, contains in their online version a, section dedicated to CSR. News beyond our borders, opiniones and analysis from profesionals from all over the world regarding Social Corporate Responsibility.

6. CSRWire. With over 25 categories, CSRWire publishes news, trends and innovations about CSR, putting us up to date with what happens in the world and the role which businesses have in creating a better world.

7. Worldcoo’s blog. Yes! Our blog. Every week we publish articles with advice, innovations, trends and key information, with the majority of the cases regarding e-commerce. Follow us up close and don’t miss anything which is about Corporate Social Responsibility in our digital surroundings.

 Worldcoo Team.

E-commerce, leader in the presence of women in management positions and reconciliation

The E-commerce sector is to be congratulated, since it the sector that commits most to reconciliation policies, and also, it is the sector which has the biggest feminine presence amongst its workforces and with the most women in positions of management.

The fact that digitalization assumes for these businesses the role of a fundamental tool for the development of business, has supplied that most of its procedures are digitalized, which, therefore, makes it simpler to apply policies which favour reconciliation: flexible working hours, teleworking … These are methods which are already a reality in many ecommerce businesses and it is to be seen in the figures: 74% of businesses admit to offering the possibility of a flexible working timetable to its staff and 44% have the option of teleworking.

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This great possibility of reconciliation coincides with having a higher proportion of women in the workforce, and of course, in positions of leadership and management: 12% of the CEOs in e-commerce are women, which is 7% more than in other companies in other sectors, according to the observatory of professional women ‘Women at’, and 21% of women in the ecommerce sector work as acting directors.

They are figures which not only shed light on a society which calls for a change regarding reconciliation, but it also sheds lights on some business figures. So much so that a study by the Federal Reserve Bank of St. Louis shows that businesses that commit to reconciliation achieve better results and that in their teams, those who perform best are women with two or more kids to look after.

Reconciliation could be, in fact, the first step towards a more equal society, one in which women have a presence which is increasingly closer to that which men have, and a society in which management positions of companies don’t just simply fall to male characters. A society, in which men and women are able to receive the same opportunities and one in which they are judged more on their merits than their genders.

It seems like in the world of ecommerce, the first step has been taken and that results are already showing, just as much in incorporating women into the working world as the level of economic results of the businesses.

Congratulations e-commerce!

Worldcoo Team.

 

 

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