Archive - February 2017

The experience of Jordi and Joana in Tumm (Kenya)
Our 2016 – annual year-end report
5 reasons why CSR is not a cost, but an investment
Against family desintegration in Ghana
4 social challenges in which business should also play a role in this 2017
She is Leyre Moreno, our ambassador in Santiago de Chile
Emergency campaign: Chile forest fires
Good news about our internationalization process!

The experience of Jordi and Joana in Tumm (Kenya)


2nd chapter of the experience of our two ambassadors in Africa.

Jordi and Joana have visited one of the projects we have collaborated with: the nursery school in Tumm (Kenya).

During their experience in Africa, Jordi and Joana have had the opportunity to visit some of the projects we have helped to fund in countries such as Ethiopia, Uganda or Sierra Leone.

For example, some months ago, we helped to fund a social project in Tumm, a very small village located Nord of Nairobi (Kenya) in collaboration with the NGO Active Africa and with the solidarity of the users of Zacaris, one of the e-commerce with cause that collaborate with us.

Tumm is located in a very arid zone and its access is very difficult and complicated, so the population there has a lot of problems to have de minimum services related on health, hungry and education. The NGO collaborates there to face the hunger, education and malnutrition of the kids, one of the main problems of the area. Through this project, the NGO could improve the health control and influence in the behavior and the hygiene habits of the parents. You can remember it HERE.

Jordi and Joana managed to overcome the difficult conditions to arrive there. Following, they their experience!

DSC03917“What is the first thing you would do if you need to go to somewhere you don’t know? We put Tumm in Google Maps and… surprise! It didn’t appear. That was a small clue of the difficulties we would face to arrive there. 

They told us that we would have to get to Baragoi and from there try to get some kind of transportation that would arrive more on the north, until Tumm. So, once in Baragoi, we got up very early, had breakfast and we sat outside the bar, on the main road of the village and wait for some car. After five minutes, we managed to go there with car. At 9.30am we were at the village! We couldn’t believe it!

After meeting Steven and Angelica, a very nice couple of missionaries from Northen Ireland, and their fascinating cooperative adventures, we went to the house where the Missionary Teresitas Sisters were working with the NGO Active Africa.

20160916_112426We met Sister Dora and later, we decided to visit the school that the NGO Active Africa. impulse there. On the way there, we could look a little bit more how the village was. It was a dusty road and around there were some shops, cottages and cabins. There were people in the shade of large acacias and goats and camels grazing everywhere. All of them, with the uncertainty of not knowing who we were and what we cold be doing there.
A few minutes later, we arrived at the school. There were two buildings: the dining room and the kitchen in one, and the classes and a small office in the other. With the money that had been collected from Worldcoo’s hand, it was possible to finance the material and food for the boys and girls and the salary of the kitchen workers during that last year.

It turned out that the children were only two days gone, so the building was empty. Only two teachers and the sister were supervising the works of the court of basketball of the patio and planting some trees. It was a fairly simple place, but very cozy. That same day we were able to interview the mothers of some of the children and two kitchen workers to know the impact of the project.

20160916_113536The feeling we had after visiting the project is that it is doing a very good job and that many more projects like these are needed to continue to improve the quality of the people who need it the most. We believe it is important to emphasize that in the search for new social projects, it is important to continue giving support to those who do not give anything to the population, but rather provide them with tools so that they themselves are the ones who make the change.

We are not always aware of the fate that we have when we were born where we have done it and with the conditions that have been given to us. A little help on our part makes a big difference for those who have not had the same fate.

We are not always conscious of how lucky we are to have born where we had and with the conditions that have been given to us. With a very small thing we can make a big difference for those who haven’t had the same lucky”.

Thank you Jordi and Joana to share with us your experience with us!

In the next post we will explain you their experience in Patongo, on the north of Uganda.

Worldcoo Team.

Our 2016 – annual year-end report

We present you our annual year-end report. A year in which we have received 100% more donations than last year. This increase has been possible thanks to more than 113.000 people who have done their micro donation at the same time they were buying a product or service in one of the e-commerce with cause that we work with.


The funds received have allowed that 41 different NGO will implement more than 50 social projects in 26 different countries. The money will be addressed to 8 different kind of projects, such as the emergency campaigns, which represents a 35% of the projects.

More than 110.0000€ have gone to addressing the needs of refugees crossing the Mediterranean or fleeing from conflicts in Africa and people who have suffered the consequences of natural disasters, like those in Ecuador and Haiti, this means a growth in donations of 190%.

Education projects, the second on the list, have focused on ensuring education for children, young people and women in conflict zones in Asia and Africa. Unlike the previous year, the healthcare projects focused mainly on research and care for sick children in Spain, receiving 334% more donations. On the other hand, most of the food projects went to fighting childhood malnourishment in Africa, mainly, and to helping at-risk families in Spain.

These are our main results of 2016, a year in which we have achieved a capital increase of 2.3 million euros from European and private funds. Moreover, in 2016 we have launched a new raising channel that allows customers and employees of big corporations, to make donations and it has consolidated in the online banking sector. An example is the alliance we signed together with Banco Sabadell. With a team of 12 people – 5 more than the previous year – our goal for this 2017 is to triplicate the number of donations received and implement a new and revolutionary fundraising channel.

Worldcoo’s Annual Report can be consulted by clicking THIS LINK 

Worldcoo Team. 

5 reasons why CSR is not a cost, but an investment


The biggest difference between a cost and an investment is in the return that one or the other generates for the company, and weather it supports its growth. An example of the contrast is that the coffee you have every morning is a cost, whereas publicity for the company is an investment. What about CSR? Is it a cost or an investment?

In order to respond to this question, we must analyse what is the return for a company if they spend money in Corporate Social Responsibility:

1. The image? A coherent action in CSR, well executed and well communicated, will directly impact the image of the company, showing itself as a company with values, and as coherent and responsible, and therefore bettering the perception that their audience will have of them.

2. Talent? It is a fact that the businesses involved with society and its surroundings does attract more talent and they are able to keep the talent in their team for longer. To rely on a more motivated team with talent is a crucial condition in order for any business to grow.

3. Efficiency? Many CSR actions which are related to looking after the environment (recycling, energy efficiency…) imply a saving for the business, and therefore not only do they not lead to an increase of costs, but they actually reduce them.

4. Loyalty? The client values a responsible action on the part of the business and they thank them by being loyal to their brand. To carry out activities in line with certain values and defending these values with CSR will assure more successful and long-lasting relationships between the business and their audience, relations which will be in the foundations to the growth of the business.

5. A risk reduction? The socially responsible practices in the company reduce risks in which a business could potentially face and it permits them to have more control, something which reduces the possibility that said risks become a cost for the business, affecting its growth.

CSR generates value for the company in such important areas such as image, the relationship with the customer or the staff, and also, it could lead to a cut in costs and risks which the businesses have to deal with. All of this leads us to the conclusion that, without the fear of making a mistake, CSR is an investment and not a cost for the business.

And what about you? Will you invest in CSR?

Worldcoo Team.

Against family desintegration in Ghana


The users of Zacaris have already completed their latest social project! Thanks to this, Giggle Doctors will visit 100 hospitalized kids in their room, which will allow them to spend a funny time and escape from the daily routine. If you want, you can remember the project HERE.

For their next challenge, our e-commerce with cause moves to Ghana, where 80% of the children that live in orphanages have family, but the lack of resources prevents them from taking care of them.

They will collaborate with the NGO OAfrica, a non-profit organization working in Ghana whose mission is to empower vulnerable children and young adults whose rights have been compromised and reduce child abandonment and family disintegration.

Through their Family Support program, they keep children out of orphanages and in their own families. Specially trained social workers locate families and assess whether minors can meet with them. Then an individualized care plan (food, school and medical costs) is developed to ensure that the child receives the necessary care and supports the family to grow up healthy and happy within their own family.

Thanks to the money raised by the users of Zacaris, an individualized plan of care for 10 children could be offered for one year.

You can follow the donation process HERE.

Worldcoo Team.

4 social challenges in which business should also play a role in this 2017

What is happening in the world? What problems are facing our society and our planet? These are the social challenges which we, and also businesses, will have to face this year:


1. HungerAccording to a recent report published by the Food and Agriculture Organisation of the United Nations, “The State of Food Insecurity in the World 2015”, in 2015 there were 705 million people in the world that were living without access to the necessary alimentation in order to lead a healthy life. This means that 10.9% of the world’s population is currently living in hunger.

The major inequality which can be seen in the figures concerning hunger in different country, is perhaps, the most alarming: in Haiti, 53.4% of the population is malnourished, whereas 47.8% in Zambia and 47.7% in the Central African Republic, and of course, amongst those people, children. These are ultimately statistics which we have to fight against from all the entities which form part of our society.

2.PollutionIllnesses caused by air pollution already produce around 7,000 deaths per year in our country. In 2015, The World Health Organisation (WHO) claimed that 95% of the Spanish population was breathing air which contained more than the recommended amount of pollution, a pollution which is cause mainly by traffic in the big cities and their corresponding metropolitan areas, but also cause by industrial activities.

To put a stop to emissions is everybody’s responsibility and it is a question of life or death for many people. Now, nobody can remain on the side-lines in the fight against pollution.

3.InequalityThe gap between the rich and the poor is a global problem which affects every country in this world. In 2015, 1% of the world’s population had as much wealth as the poorest 80%. Our country is not an exception to this situation, and actually, according to the report “An economy for the 1%”, Spain is positioned as the country with the second highest level of inequality in the world, only behind Cyprus.

The recent years have brought an alarming amount of poverty and exclusion in our country, with the rate of the people in risk of exclusion raising to the figure of 13.4 million people in 2014, which makes up 29.2% of the Spanish population.

Fighting against poverty and building more equal cities and countries is everyone’s responsibility.

4. The refugee crisisIn 2015, according to annual report from The United Nations High Commission for Refugees (UNHCR), the number of displaced people from their country equalled the populations of Spain, Portugal and Australia put together, more than 65 million people left their homes and 21.3 million of them were refugees fleeing from war and persecution.

More than half of the refugees were minors less than 18 years old, and 98,400 of them were children who were fleeing alone or separated from their families. Poverty also hits these people who have had to leave everything behind. The responsibility to search and find a solution for this situation is shared between everybody.

Worldcoo Team.

She is Leyre Moreno, our ambassador in Santiago de Chile


When we met Leyre, we instantly realized that she would be a great candidate for our Ambassadors Program (click HERE if you want to know a little bit more).

Leyre comes from Toledo, but she has lived in many others cities and countries, like Madrid, Edinburgh or Santiago de Chile, where she actually lives.

She loves traveling and know many other cultures; this is the reason why she decided to move to the other hemisphere one year ago.

As Worldcoo’s ambassador, Leyre will help us to know the social needs there are in Chile, identify possible project opportunities and, if there’s the case, visit some of the projects that we are helping to fund there and audit it.

If you want to know a little bit more about her, don’t miss the following interview.

  • leyre_blogLeyre, tell us a little bit more about you…

I’m passionate about traveling, exploring every corner of the cities where I live, know their culture and their people, walking and breathe pure air away from the city, always with my camera in hand, and live at the rhythm of the swing.

  • Why did you decide to move to Chile?

The destination, in particular, was for personal reasons. But I already had taken  the decision to leave my country and start again in other place, motivated by the bad expectations of the future in Spain after finishing my studies and the desire to know new places and cultures, to continue learning, discovering and growing.

  • Where do you actually work?

I currently work in an NGO from Chile, called FIMA, as administration and finance coordinator, as well as supporting the projects department. Our mission is to actively promote the right to live in a healthy environment and ensure the protection of the Chile’s environmental heritage. Our work, therefore, focuses on environmental justice, the empowerment of vulnerable communities and the conservation of the environment and biodiversity protection.

  • What do you like the most about Chile?

I admire the nature that the country offers – it’s absolutely breathtaking the diversity of landscapes that you can find here; I value the human team with which I have the luck to work with and the strength and perseverance with which many of the citizens of this country fight for their rights.

  • Why do you think that is it extremely important that companies are committed to CSR policies?

I really think that if the development isn’t sustainable, it is not development. It is impossible to proceed in economic terms if we don’t take into account the human rights, exploiting and destroying the environment where we live and obviate the life forms of people occupying each territory.

For this reason, the fact that companies are increasingly commited to CSR policies means that they are realizing that you can’t go ahead in a way that is foreign to your social and ecological environment. And this change of business logic, benefits the whole society.

  • Why do you think it is important that all of us play our part, no matter how small it could be?

Because of my professional experience, I know how difficult if for an NGO to implement their projects because of economic problems. It is very frustrating having lots of ideas and not being able to implement them because of the lack of funds to implement them.

That’s why it is very important that every of us collaborate with different kind of ways, donations are very important, even if they are very small. Together, we can make big things happen.

Leyre, if you could ask for a wish, it would be… teleport me :)

Over the next few weeks we will know a little more about Leyre’s new experience, so stay tuned! 😉

If you want, you can follow Leyre on their social networks: Facebook and LinkedIn.

Worldcoo Team.

Emergency campaign: Chile forest fires

Support campaign for people affected by fires in Chile

As you may know, since last month of January, Chile is experiencing the worst wave of forest fires in its history with red alert in the regions of Coquimbo, Valparaíso, Metropolitana, O’Higgins, Maule and Biobío. It is estimated that the fire has devastated about 362.000 hectares in 119 incidents, leaving 11 fatalities and more than 2.800 victims.


In front of this situation, we have started a new fundraising campaign with Telefonica Foundation. The objective is to raise the necessary funds so that the company employees can move to the regions affected by the catastrophe – Hualqui, San Nicolás y Portezuela- and participate in different projects of solidarity and reconstruction of the devastated areas once the emergency has been overcome and the hard reality of zero zone appears. They will do it through Telefonica Corporate Volunteering Program.

 If you want to make your own donation, you can do it through the online platform that we have prepared

So far, we have raised more than €3.500!

Worldcoo Team.

Good news about our internationalization process!


We start a new collaboration with Italia Tren, the distributor company of Tren Italia, the main leading railway company in Italy.


Some months ago, we talked about our main aims for this 2017, such as starting our expanding and internationalization process worldwide.

logo_italiatrenToday we are super happy to share with you that we have recently signed an agreement with “Global SGA Group”, the distributor company of TrenItalia, the leading railway company in Italia.

Through this new deal, from now on, anyone who wants to buy a train ticket to visit the country online, will have the option to donate one solidarity euro.

And to begin with, the company debuts with a project led by the NGO Street Child. In particular, they have the challenge of raising funds to build a basic rural school and training a teacher to facilitate access to education for three years to 200 children in Sierra Leone, where it is estimated that there are currently more than 230,000 children of primary school age without schooling.

As we mentioned, the non-profit organization behind this project is Street Child, whose mission is to promote access to quality education for those children who don’t go to school, many of whom live on the streets, both in urban and rural areas.

If you want, you can follow the donation process through THIS LINK.

Equipo Worldcoo.


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