Category - Case studies

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Goal #6: Water and Sanitation – World Water Day
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Consumers expect brands to do social good
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UNHCR fights to give a quality education to refugee children
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Sustainable Development Goals
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Report of funding and monitoring the project of Pc Componentes & Caíco Foundation
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No child without a meal during Christmas: report of funding of the project
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Report of funding and monitoring of the project Giggle Doctors
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Report of funding and monitoring the project: Solar equipment for the Agroforestry School of the Dindefelo Community
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How companies can be a solution for social problems
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Report of funding and monitoring “Obrint Portes” project

Goal #6: Water and Sanitation – World Water Day

At the beginning of 2016 we talked about the Sustainable Development Goals, 17 goals created by 193 UN’s member States and which are within the 2030 Agenda for sustainable development. You can read more about the Sustainable Development Goals here.

Today all the world celebrates the World Water Day and we want to take this day to talk about the goal number 6 which is based on ensure access to water and sanitation for all.

The water is an essential element of sustainable development, in other words, clean and accessible water for all is an essential part of the world we want to live in. Water resources and the range of services offered by them have a key role in the reduction of poverty, the economic growth and the environmental sustainability.

According to UN’s data, water scarcity affects more than 40% of the global population and is projected to rise. Although since 1990, 2.6 billion people have gained access to improved drinking water sources, the decreasing availability of safe water is a big issue that worries all continents.

If in 2030 we want to ensure the global access to safe and affordable drinking water, we should implement the adequate investments in infrastructure, provide health facilities and encourage safe hygiene practices at all levels.

In order to reduce water scarcity, we have to protect and recover the water-related ecosystems including forests, rivers or the mountains. Also, a strong international cooperation is necessary to stimulate the water efficiency and add treatment technologies in development countries.

World-Water-Day

This year, the World Water Day has the motto “Better Water, Better Jobs”. According to United Nations, almost half of the world’s workers work in water related sectors and nearly all jobs depend on water and those that ensure its safe delivery. Yet the millions of people who work in water are often not recognized or protected by basic labour rights. The theme in 2016 — water and jobs — is focusing on how enough quantity and quality of water can change workers’ lives and livelihoods – and even transform societies and economies.

Today is a day to reflect about water function and propitiate improvements for the population who suffer water-related problems. To end this post, we show you the World Water Day 2016 official trailer.

We can take bold action to address water inequity as part of our efforts to realize the 2030 Agenda for Sustainable Development.” – Secretary-General Ban Ki-moon.

The Worldcoo team.

Consumers expect brands to do social good

Nowadays, many citizens of the world are conscious of the existing social and environmental problems and they want to be a part of its solution.  Citizens wish to act in the benefit of the people who are living at poverty, marginality and exclusion but also they are conscious of the factors in our behaviour that affect society as a whole, for example, that affect the environment.

Citizens know that in order to give a response to many problems existing in the world nowadays all people have to change their habits, but they also know that companies have to make a change too. Companies have to help generate more positive impact for the society as well as for the environment.

That is why, to choose a brand, consumers are becoming increasingly demanding because of for them it is important that brand has not only the aim to generate profit and success.

Today we are showing an infographic about Havas Worldwide’s report that explain what consumers expect when they choose a brand. This report is based on a survey of more than 10.000 adults in 28 markets including Canada, the U.S., United Kingdom, Brazil, France and India. The survey sample made up of 20 “prosumers” and 80% mainstream consumers.

Before showing the infographic, we are going to explain what a “prosumer” is. Prosumers are these consumers who are becoming content producers of a product or a service. The way they made this content is the following, they providing information or opinions about a product or a service in different apps or websites. In other words, they produce content when they talk about their experience with the product or the service (Source: Marketing Directo).

The concept of “prosumer” is clear and now we can show you the report results:

consumers expect brands to do socialgood

As we can read, consumers and “prosumers” are paying more attention to the social and/or environment impact of the products they buy. They not only want to know the products or service they use, they also want to know something more about the company.

In conclusion, the change in thinking of citizen is reflected in all aspects of their daily life, for this reason, the future in the companies is in the fact that, the idea of generate profit and the idea of give something back for your employers or for the society go hand in hand.

The Worldcoo team.

UNHCR fights to give a quality education to refugee children

Currently, there are approximately more than 27 million refugee or displaced children in the world. Children are a half of the displaced and refugee population. All these children have to flee from war and violence. They have left behind their home, their friends, their school, their life… They will have to face an uncertain future outside their country.

Education is a human right which many of these children have lost when they have been forced to leave their home. UNHCR works to protect and provide a productive future to all these children in order to make them to be self-sufficient and allow them to lead a worthy life. According to ACNUR, education provide children the basis to build a prosperous future and keep the children protected.

For this reason, in the year 2012, UNHCR started the project “Educate a child” to give response to urgent and important needs in education in 12 countries which welcomed a large population of refugee through capacity building, teachers training and the rehabilitation and/or construction of scholar infrastructure.

The first year, 176.800 children were incorporated to primary education and, at the end of 2014, 280.000 children were enrolled at school. The goal for 2016 is to have educated 3 million refugee children who currently have no access to any education.

Nicequest, a company which have more than 726.210 users, wanted to help UNHCR to obtain its goal and at the beginning of August gave to their users the possibility to change the points they obtained each time they made a survey for donations. Thanks to the solidarity of its users, Nicequest had raised 8.000€ in donations in 36 days.

One of the commitments from Worldcoo is to monitor the funded projects and track every € donated by the users of our e-commerce with a cause. In the following image we show you the report of funding and the monitoring of all the things that UNHCR has made thanks to the help received by the users of Nicequest:

Quality-education-to-refugee-children

Thanks to all people who helped make this project has been made possible and we take this opportunity to encourage you to continue helping to create a high social impact collaborating with the new Nicequest project.

The Worldcoo team.

Sustainable Development Goals

At the end of September 2015, 193 UN’s Member States met to endorse the 2030 Agenda for Sustainable Development. The 2030 Agenda includes 17 Sustainable Development Goals (SDG) and 169 targets in order to reach 3 extraordinary purposes over the next 15 years: ending extreme poverty, fight against inequalities and injustice and combat climate change.

The reason to create these 17 goals is the following, at the end of 2000 the Millennium Development Goals (MDGs) were launched with a deadline of 2015 but then a new Agenda had to be created. For that reason in 2002, the countries agreed to set up an open-ended working group to develop a set of sustainable development goals. It was agreed that the summit of the new Agenda adoption would have taken place from 25 to 27 September 2015 in New York.

The 17 Sustainable Development Goals looking forward to complete what the Millennium Development Goals could not accomplish. These goals are broad and ambitious in scope as the interconnected elements of sustainable development will be addressed: the economic growth, social inclusion and the environment protection. Unlike the Millennium Development Goals, the Sustainable Development Goals address the needs of people in both developed and developing countries, emphasising that no one should be left behind.

In the following image we show you the 17 Sustainable Development Goals:

Sustainable Development Goals

With the 2016 arrival, the 2030 Agenda for Sustainable Development has started. Since the beginning of 2016 until December 31, 2030, different economies, companies and citizens of the world will have to follow the itinerary marked by the 2030 Agenda for Sustainable Development in order to build a more just, equitable and sustainable world.

The seventeen Sustainable Development Goals are our shared vision of humanity and a social contract between the world’s leaders and the people. They are a to-do list for people and planet, and a blueprint for success.” – said UN Secretary-General Ban Ki-moon

UNEP has created an interactive page where you can find out more about different points that make up each goal. Furthermore, you will be able to use an interactive resource where you may discover the different pathways to achieve the Sustainable Development Goals.

The Worldcoo team.  

Report of funding and monitoring the project of Pc Componentes & Caíco Foundation

Earlier April 2015 we showed you a new project of Worldcoo in which Pc Componentes was collaborated: “Financial assistance for families with children with cancer” of Caíco Foundation.

The project had the aim to give financial assistance to families having a child with cancer in order to help them to pay medical costs and transport needed for their children’s treatment and to improve the family’s quality of life.

When a parents are informed that one of their children has cancer, their life completely changes. The parents not only must fight for the survival of their child, they also have to deal with all the socioeconomic difficulties that will appear during the illness of their child.

Many parents have to leave their job temporarily because of their child needs care the 24 hours of a day. This fact involve that the economic situation of the family get worse. Added to this situation are the additional costs of medicines and the hospital transfers that make the situation more complicated.

Since the beginning of the crisis, the economic difficulties in families with children with cancer grew worse, for this reason, in 2007 was born Caíco Foundation, a foundation created by parents with children with cancer that wanted to help alleviate the difficulties that appear during the illness of the child.

Thanks to the solidarity of Pc Componentes customers, in 80 days 15.000€ were raised and were assigned to help 20 families with a child with cancer. The grants range are between 500€ and 1.200€ per family.

One of the commitments from Worldcoo is to monitor the funded projects and track every € donated by the users of our e-commerce with a cause. In the following image we show you the report of funding and the monitoring of all the things that Caíco Foundation has made thanks to the help received by the customers of Pc Componentes.

Final report Pc Componentes - Fundación Caico - ENG

Thanks to all people who helped make this project has been made possible and we take this opportunity to encourage you to continue helping to create a high social impact collaborating with the new Pc Componentes project.

The Worldcoo team.

No child without a meal during Christmas: report of funding of the project

Today we are presenting the report of funding and monitoring of the project No child without a meal at Christmas in which PcComponentes collaborated with Aldeas infantiles SOS.

At the beginning of December 2014 we informed you that Pc Componentes joined with Worldcoo and it became a one of our e-commerce with a cause. Its new project had the aim to guarantee a balanced and healthy feeding to children who were living in a vulnerability situation in Spain.

If we make a comparison between the situation of vulnerability in children one year ago and the situation of vulnerability in children now, we realize that the situation hasn’t improved. One of ten children in Spain live under the poverty line and, sadly, this situation can become chronic unless measures are taken.

To help improve the situation of many Spanish children, Aldeas Infantiles SOS launched the Project Children’s Dining Halls in its day centers and it launched a School Lunchroom Program to contribute children of families at risk can eat during Christmas and prevent children from suffering by the insecurity caused by the economic difficulties of their environment.

One of the commitments from Worldcoo is to monitor the funded projects and track every € donated by the users of our e-commerce with a cause.

The customers of Pc Componentes were making their donations every time they make a purchase and, in 50 days, they donated 10.770€ that has been distributed in:

–          School Lunchroom Program of Aldeas Infantiles SOS: 92 children from Madrid, Barcelona and Toledo schools have benefited from the program.

–          Day Centers of Aldeas Infantiles SOS: 3.630€ have been allocated to help to obtain a healthy food to children that go to day centers in Canarias, Madrid and Zaragoza.

In the next picture you can see it all closer:

No-child-without-a-meal

Thanks to all people who helped make this project has been made possible and we take this opportunity to encourage you to continue helping to create a high social impact.

The Worldcoo team.

Report of funding and monitoring of the project Giggle Doctors

At the beginning of December 2014 we informed you about the new project of our e-commerce with a cause Promofarma.

When a child is hospitalized during an extended period of time, his/her routine completely change, especially if the period of time is too long. Giggle Doctors from Theodora Foundation try to do more human the stay of children and youth hospitalized in 20 Spanish hospitals.

The aims of the project are to address the emotional care of hospitalized children comprehensively in health as an essential right and raising public awareness about the importance of humanization in hospitals.

In order to get this objectives, Giggle Doctors perform two different activities:

  • The first one is to visit all hospitalized children and youth. This visits are once a week in the afternoon all year.
  • The second one is to stay in the operating room to make easy the anxiety that have the child before his surgery and also to help that medical personnel can focus on their work.

Every time that a Promofarma customer made a purchase, he had the possibility to make a donation for these project and, thanks to do it, in 8 months 3.500 euros were raised to guarantee weekly visits of Giggle Doctors and directly benefit 330 hospitalized children in one of the 20 hospitals in whose Giggle Doctors make their visits.

One of the commitments from Worldcoo is to monitor the funded projects and track every € donated by the users of our e-commerce with a cause.

Today we show you where has gone the donated money by the Promofarma customers. In the following image you will see the Worldcoo report of funding and monitoring of the project, seeing that there have been 5 personalized visits at the Xeral Cíes Hospital in Vigo and at Virgen de las Nieves Hospital in Granada. Furthermore 5 accompaniment visits in the operating room have provided to children at the La Paz Hospital in Madrid.

Giggle Doctors final report

Thanks to all people who helped make this project has been made possible and we take this opportunity to encourage you to continue helping to create a high social impact collaborating with the new Promofarma project.

The Worldcoo team.

Report of funding and monitoring the project: Solar equipment for the Agroforestry School of the Dindefelo Community

In March, Uvinum began to collaborate with the Jane Goodall Institute in order to get funding for the “Solar equipment for the Agroforestry School of the Dindefelo Community” Project. The main aim for this project is to improve the quality of life of the population from Rural Community of Dindefelo and protect the biodiversity through sustainable management of agroforestry activities. For that, research and training infrastructures will be built.

In order to meet the project aims, the Agroforestry School has been equipped with solar equipment and an electric system has been installed to allow for an autonomous school management.

One of the commitments from Worldcoo is to monitor the funded projects and track every € donated by the users of our e-commerce with cause.

Thanks to Uvinum users, not only 50 farmers, 30 women, 15 local authorities from Dindefelo Reserve Management Committee and 20 tourist guide have been trained, 1.500 people from Dindefelo have also benefited thanks to use the installed electric system.

Final Report Uvinum - JaneGoodall

The Worldcoo team.

How companies can be a solution for social problems

Today we explain you how companies can be a solution for social problems. For that, we refer to a TED talk that made Michael Porter with the title “Why business can be good at solving social problems”.

This talk made in 2013 and Porter explained that all the world was full of serious and pressing problems, for example, poor nutrition, access to water, climate change, deforestation, lack of skills, insecurity, not enough food, not enough healthcare or pollution. Two years later, unfortunately, this problems are already in the world.

More people already believe that only NGOs have the solutions for this problems. It’s true that this organizations have had a growth through the years, but this growth is too slow, thus, the solutions that they are achieving and their impact are small because of lack of resources.

Porter announced in 2013 that the solution for this lack of resources was in the business, in other words, we had to see the companies like a solution for that problems and not see, like more people believed, like a part of the problem.

Nowadays, from Worldcoo, and together with many other companies, we know that with our business we can generate resources in order to solve social and environmental problems.

How can a business generate these resources?

Business generates those resources when it makes a profit. And those resources can help to solve social and environmental problems, they only have to reallocate these profits to social problems.

Many companies don’t still know but, when they really make profit is when they solve social problems. For example, have a safe working environment will prevent accidents and, that will make the business more profitable because of accidents are expensive and costly. Another examples that can be help to the business performance are prevent pollution or protect the health of employees of your company. Although you don’t believe it, this facts generate good practices and efficient process that make higher profits.

make_a_difference

How can a business help this social problems?

We have to address a social issue with a business model. Porter tell that Shared Value, and is when we can create social value and economic value simultaneously and their application allow the resources expansion to a sufficient scale for solve social problems.

In other words, business should analyze social problems that can be related with their business activities and close to their group like another market segment and define appropriate value offers to serve them.

Finally, in order to solution works, we have to now change how business sees itself, and this is thankfully underway and know that they also have to recognize business is not going to do this as effectively as if we have NGOs and government working in partnership with business.

From Worldcoo we are helping many companies to collaborate with NGO to find fund for projects that have a high social and environmental impact.

Like Porter, we are sure that a fundamental opportunity exist in order to impact and solve this problems at the same time that the companies obtain high profits. We are sure that the future business will be a company that save the environment, save their workers and involved in actions with positive social impact.

The Worldcoo Team.

Report of funding and monitoring “Obrint Portes” project

In October, we launched  the project “Obrint Portes” of Fundació Surt with the aim to help women at risk of social exclusion and improve their quality of live from the perspective of empowerment. We want to give to these women the opportunity to cover their basic needs and receive the necessary tools to be as autonomous as possible.

One of the commitments from Worldcoo is to monitor the funded projects and track every € donated by the users of our e-commerce with cause.

Thanks to Zacaris users, the project was funded in 196 days and, with 800€, 32 women have been directly benefited of which, the 84% had children and more than 50% didn’t have income or their incomes were less than 400€ in a month.

Final Report

The Worldcoo team.

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