Category - Worldcoo World

Report of funding and monitoring the project: Solar equipment for the Agroforestry School of the Dindefelo Community
How companies can be a solution for social problems
Worldcoo is now a Certified B Corp
B-Corp. How to be the best business for the world?
Report of funding and monitoring “Obrint Portes” project
#NewProject: Summer Lunch Program
3.216 healthy meals will be distributed among children at risk of poverty and/or social exclusion
Report of funding and monitoring the project School Lunch Room Program
Worldcoo has been awarded “the Best Social Initiative in a Digital Environment”
Thanks! #anotherChristmas has been possible

Report of funding and monitoring the project: Solar equipment for the Agroforestry School of the Dindefelo Community

In March, Uvinum began to collaborate with the Jane Goodall Institute in order to get funding for the “Solar equipment for the Agroforestry School of the Dindefelo Community” Project. The main aim for this project is to improve the quality of life of the population from Rural Community of Dindefelo and protect the biodiversity through sustainable management of agroforestry activities. For that, research and training infrastructures will be built.

In order to meet the project aims, the Agroforestry School has been equipped with solar equipment and an electric system has been installed to allow for an autonomous school management.

One of the commitments from Worldcoo is to monitor the funded projects and track every € donated by the users of our e-commerce with cause.

Thanks to Uvinum users, not only 50 farmers, 30 women, 15 local authorities from Dindefelo Reserve Management Committee and 20 tourist guide have been trained, 1.500 people from Dindefelo have also benefited thanks to use the installed electric system.

Final Report Uvinum - JaneGoodall

The Worldcoo team.

How companies can be a solution for social problems

Today we explain you how companies can be a solution for social problems. For that, we refer to a TED talk that made Michael Porter with the title “Why business can be good at solving social problems”.

This talk made in 2013 and Porter explained that all the world was full of serious and pressing problems, for example, poor nutrition, access to water, climate change, deforestation, lack of skills, insecurity, not enough food, not enough healthcare or pollution. Two years later, unfortunately, this problems are already in the world.

More people already believe that only NGOs have the solutions for this problems. It’s true that this organizations have had a growth through the years, but this growth is too slow, thus, the solutions that they are achieving and their impact are small because of lack of resources.

Porter announced in 2013 that the solution for this lack of resources was in the business, in other words, we had to see the companies like a solution for that problems and not see, like more people believed, like a part of the problem.

Nowadays, from Worldcoo, and together with many other companies, we know that with our business we can generate resources in order to solve social and environmental problems.

How can a business generate these resources?

Business generates those resources when it makes a profit. And those resources can help to solve social and environmental problems, they only have to reallocate these profits to social problems.

Many companies don’t still know but, when they really make profit is when they solve social problems. For example, have a safe working environment will prevent accidents and, that will make the business more profitable because of accidents are expensive and costly. Another examples that can be help to the business performance are prevent pollution or protect the health of employees of your company. Although you don’t believe it, this facts generate good practices and efficient process that make higher profits.


How can a business help this social problems?

We have to address a social issue with a business model. Porter tell that Shared Value, and is when we can create social value and economic value simultaneously and their application allow the resources expansion to a sufficient scale for solve social problems.

In other words, business should analyze social problems that can be related with their business activities and close to their group like another market segment and define appropriate value offers to serve them.

Finally, in order to solution works, we have to now change how business sees itself, and this is thankfully underway and know that they also have to recognize business is not going to do this as effectively as if we have NGOs and government working in partnership with business.

From Worldcoo we are helping many companies to collaborate with NGO to find fund for projects that have a high social and environmental impact.

Like Porter, we are sure that a fundamental opportunity exist in order to impact and solve this problems at the same time that the companies obtain high profits. We are sure that the future business will be a company that save the environment, save their workers and involved in actions with positive social impact.

The Worldcoo Team.

Worldcoo is now a Certified B Corp

Today we are proud to announce that Worldcoo is officially a Certified B Corporation. The B-Corp designation is similar to Fair Trade or LEED certification, but unique in that it considers the business as a whole.  This includes an entity’s commitment to transparency and comprehensive performance standards. The B Corp certification validates the high sustainable business standards we hold for our products, practices and investments.We are proud to join a group of outstanding companies with the vision for change and shared value.

It is a great honor for us to be part of the diverse and socially-conscious community of over 900 Certified B Corps from more than 60 industries (including Patagonia, Etsy and Egg) in 32 countries with 1 unifying goal – to redefine success in business.

Certificado B Corp

Co-founders Aureli and Sergi established an NGO in 2010 to carry out co-operation projects, they discovered countless efforts focused on development projects that would solve worldwide large-scale problems but only a handful focus on funding them in an efficient, elegant and sustainable way.

In 2012, the co-founders brought to life Worldcoo, a social enterprise, transforming its not-for-profit origins into a for-profit entity to bring great value to its stakeholders and shareholders.  It was in that same year that a new fundraising channel for social projects was born.  As of that date we provide streamlined, innovative technology to unite a sector that is growing around the world, e-commerce with meaningful and measurable social initiatives.

The Worldcoo brand at its core stands for innovation, transparency and social commitment.  Naturally we sought the B Lab certification to uphold and protect our mission while taking an active role in this movement to create higher quality jobs and improve quality of life in our local and global communities.  We believe that high standards and innovation are driving forces for the change.

Receiving a B Corp Certification confirms that we are not only socially conscious, but also committed to value-creation through transparent economic and environmental practices. In our everyday operations we measure out our company’s impact on all our stakeholders — investors, e-commerce, NGO, people, and consumers.

B Corporations are clearly a new kind of company characterized by using the power of business to solve social and environmental problems. B Corps are important because they inspire all business to compete not only to be the best in the world, but to be the best for the world.

“We are proud to be one of the B Corp Europe founding parnters and join a community of like-minded companies.  With our first assessment we earned a score positioning us as a leader in Spain and in Europe, nonetheless we will constantly raise the bar to uphold Worldcoo as a company with a sustainable & social mission.” – Sergi Figueres, CEO

The Worldcoo Team.

B-Corp. How to be the best business for the world?

Yesterday, 16th of June, we got together in the IESE Business School in Barcelona with five businesses that all have one thing in common, all of us are pioneers and we are leading the B-Corp movement in Spain.

The purpose of this meeting was to show the assistants how their organization can be a part of a movement that is being extended around the world. However, the most important thing was to show how their organization could become one of the best businesses for the world.

The companies that participated in this event with us were:

  • Grupo Construcia
  • DBS Screening
  • 1000 Friends
  • Alma Natura

B the Change

The schedule of events was:

First of all, Pablo Sánchez of Roots for Sustainability, made a presentation about the B Corp movement. Then, he talked about a B Corp International experience. Afterwards, Joan Fontrodona, the teacher of Business Ethics and Analysis at the IESE Business School, talked.

Before beginning the conferences about B-Talks, Albert Riera of the La Fageda Business, made their contribution to the event.

What does it mean to become a part of the B-Corp movement?

B the force for good

The B-Corp business are a type of company that uses the power of the companies to solve social and environmental problems. Moreover, this companies inspires other companies to compete, not only for be the best in the world, also to be the best for the world.

Be a part of B-Corp means that we are inside a movement that shows that create employment with better quality and improve the quality of our communities, contribute to the company success.

B-Corp in the world

Nowadays, there are 1.280 B-Corps in 45 countries, Patagonia and Etsy are examples. All of these companies have a universal goal: redefine success in business.

We are excited to be a part of the B-Corp movement and to meet other companies that, just as we do, want to be the best for the world.

The Worldcoo team.


Report of funding and monitoring “Obrint Portes” project

In October, we launched  the project “Obrint Portes” of Fundació Surt with the aim to help women at risk of social exclusion and improve their quality of live from the perspective of empowerment. We want to give to these women the opportunity to cover their basic needs and receive the necessary tools to be as autonomous as possible.

One of the commitments from Worldcoo is to monitor the funded projects and track every € donated by the users of our e-commerce with cause.

Thanks to Zacaris users, the project was funded in 196 days and, with 800€, 32 women have been directly benefited of which, the 84% had children and more than 50% didn’t have income or their incomes were less than 400€ in a month.

Final Report

The Worldcoo team.

#NewProject: Summer Lunch Program

Summer is coming and with it school holidays. Most of children are happy with this moment but, for others, this fact means that they will not have their lunch scholarship and, therefore, without their healthy daily meal.

In Spain, there are thousand children that have a poor alimentation because of their family have serious financial difficulties and have no money to buy food. Thanks to Educo and his School Lunchroom Programs, most of this children have the opportunity to receive a healthy daily meat.

With the arrival of summer, most of schools close their doors and, consequently, they also close their lunchroom. One of the Educo mission is that all children have the opportunity to receive a healthy daily meal, for that reason, Educo has expanded his program to summer camps.



Educo will be present in 57 summer entities and schools of all of autonomous communities in order for children that are at risk of living in poverty, apart from doing socio-educational activities they will also receiving quality food at least once a day.

Redcoon wants to help Educo to make this project possible. Thanks to their users, they will ensure a healthy and balanced daily meal to children whose families are at risk of social exclusion and will also ensure an opportunity to participate in socio-educational activities in summer entities.

This year, half of Spanish children will not be able to go away on holidays. For that reason, the fact that, thanks to summer lunch program, they can participate in educational and recreational activities that includes a healthy meal, will be essential to have a full development.

The Worldcoo team.

3.216 healthy meals will be distributed among children at risk of poverty and/or social exclusion

Nowadays there are more than 30% of children live at risk or poverty and/or social exclusion, it means that 1 in 3 children in Spain are malnourished and not receive one balanced meal a day.

The bad alimentation not only affects in the child physical development, it also affects in his school performance. Before this situation of vulnerability, Educo in 2013 launched a school lunchroom program in 17 autonomous communities to reach the maximum of children who are in family with financial difficulties.

With Educo Spring-School lunchroom program and thanks to Redcoon users, a scholarship will be given to children at risk of poverty and /or social school.


The aim of this project is to assure a healthy and balanced daily meal to children that, because of economic crisis, their family are at risk of social exclusion. With 8.040€, 3.216 healthy meals will be distributed among these children.

Having a healthy daily meal helps these children to improve their scholar performance and improve their socializing with the other children. It also helps their families: their economy will improve and they will be able to search jobs for improve their situation.

Thanks again to Redcoon for being an e-commerce with cause and thanks to their users because without their help we couldn’t have done their project.

The Worldcoo team.


Report of funding and monitoring the project School Lunch Room Program

We launched in December the project School Lunch Room Program with to help the families with low income. The aim of the project was to ensure at least one healthy meal per day for children whom families have a low income and contribute to the organization of family life and promote assistance class.

One of the commitments from Worldcoo is to monitor the funded projects and track every € donated by the users of our e-commerce with cause. 5 school room program have been given to public or state assisted school child that lives in Barcelona, Granada, Madrid and Zaragoza.

Through the solidarity of users, in 84 days 3.697€ has been raised.

mequedouno - Aldeas Infantiles report

Worldcoo has been awarded “the Best Social Initiative in a Digital Environment”

  • “Observatorio eCommerce National awards” was created with the aim to be a referent for the eCommerce companies.
  • “Worldcoo has been a finalist because they have been able to transform a social initiative with great appreciation in the retail sector”.

Premios Nacionales eCommerce 2015

We are extremely pleased to announce that we were awarded “Best Social Initiative in a Digital Environment” by the Observatorio eCommerce.

“In 2014, 175 million ecommerce transactions took place in Spain. If the ecommerce users gave one solidary euro for every transaction, we could fund every relevant social or cooperation project in Spain. Together we can do big thinks!” With this message Sergi Figueres, Worldcoo CEO, thanked the judges and the organizers for this award.

“2015 Nacional eCommerce Projects awards”

The “Observatorio eCommerce” from “Foro de Economía Digital” created the awards to recognize the best ecommerce projects in Spain. The judges have been 50 directors of an ecommerce company, members of the Observatorio eCommerce and teachers of the Foro de Economía Digital Business School, who have had to select one project for every category taking into account the innovation, the business model and the solutions presented by the participants for their projects.

The social impact of Worldcoo

Nowadays, thanks to micro-donations of the users of our ecommerce partners (Let’s Bonus, MeQuedoUno, Uvinum, Zacaris, Redcoon, PromoFarma y PcComponentes), we have funded 22 projects from which there were over 62.873 direct beneficiaries. Many thanks to the 57.792 donations from 35 different countries which raised €77.529. We are so happy with this outcome but we still have a lot to do: we have more than 100 to be funded.

Together we can do big thinks!

The Worldcoo team.

Thanks! #anotherChristmas has been possible

We achieved the challenge! Thanks to the participants of the survey, ‪#‎AnotherChristmas‬ has been possible to Paquita and other older people of‬

Paquita spends Christmas alone as many seniors, but this Christmas she can share the Christmas meal with other seniors and volunteers of the organization.


Worldcoo has made a donation to to allow older people participate to the Christmas Lunch event of the NGO. The event is full of surprises for the elderly, such as musical performances and delivering gifts.


Together, we can do big things.

The Worldcoo team.

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