Category - Worldcoo World

We’ve been chosen as a #bestfortheworld16 honoree!
758 million of adults in the world, 15 years & older, still cannot read or write a simple sentence
Joel Costa is our new CCO!
How are NGOs reacting to the EU policies concerning migration?
First private insurance model for industry workers in underdeveloped countries
Social networks and e-commerce: how can you take full advantage of their potential?
10 actions that every business can take to combat climate change
B Corp officially launched in Spain and we didn’t miss it!
Worldcoo and eTail, together to connect e-commerce and social good
Our 2015

We’ve been chosen as a #bestfortheworld16 honoree!

capturaAs you know, we are part of B Corporation since more than a year ago; a global movement that brings together 1.800 companies that are redefining the sense of success in business. This is, companies that combine economic profits and the creation of social and environmental goods.

So, the organisation that leads this movement, has presented the III Annual Ranking of “Best Companies for the World 2016” in Berkeley (California, United States), and we are in this list!!

This recognition comes from the good results that we have showed in an independent and comprehensive assessment administered by the independent nonprofit B Lab, the organisation that leads this movement.

The full assessment measures a company’s impact on its workers, community, customers and environment.

Worldcoo has been honoured for the impact that it has on its customers, for promoting a public benefit and for helping to solve a social or environmental issue (improving health, preserving environment, creating economic opportunity to individuals or communities, promoting the arts/sciences, or increasing the flow of capital to purpose-driven enterprises.)

“The companies we are honoring as the best for the world represent the cutting edge of a global movement using business as a force for good. We are inspired by them, and feel deeply honored to join them in this historic and ground-breaking celebration,” said Bryan Welch, CEO of B the Change Media, the multiplatform media company that host of the Best for the World event at the University of California.

Being a part of the Best for the World list for 2016 is a very special recognition for us. It represents that we are doing things well. It inspires us to lead by the example and create more social impact for a better world.

We clearly believe that there’s a better way to do business and this acknowledgement motivate us to make that more companies do the same.

Worldcoo Team.

758 million of adults in the world, 15 years & older, still cannot read or write a simple sentence


Today is the Internacional Literacy Day

Fifty years ago, UNESCO officially proclaimed 8 September Internacional Literacy Day to actively mobilize the international community and to promote literacy as an instrument to empower individuals, communities and societies.

The truth is that numbers talk by themselves: new literacy data from the UNESCO Institute for Statistics (UIS) indicate there are 758 million adults 15 years and older who still cannot read or write a simple sentence.  This means that more than 750 million people don’t have the basic knowledge that allow them to know their rights as an individual; so they are more susceptible to exclusion and poverty. Roughly two-thirds of them, 505 million, are female.

bookBoth for families and for communities, literacy means a necessary instrument to improve health and the relation with the world. In fact, we can affirm that literate society is more proactive to interchange knowledge, and illiteracy represents a difficulty to improve life quality and can generate exclusion and violence.

“The capability of reading or understanding documents is directly related to the eradication of poverty and to the development of communities and societies”, affirms Fidele Podga, coordinator of the Department of Studies and Documentation in Manos Unidas.

UNESCO is celebrating this day under the banner “Reading the Past, Writing the Future” and claim the importance of including literacy in the education programmes.

In Worldcoo we have joined to this commemoration and we encourage society and companies to make that literacy right will be a reality around the world with social projects like the following ones…

  • Regalador is supporting education in Honduras. Thanks to their collaboration, ACOES will be able to distribute 100 school kits among students of ACOES Schools in Nueva Capital.

If you want to celebrate this day with us, we encourage you to share your expressions with the hashtag #LiteracyDay.

Worldcoo Team.

Joel Costa is our new CCO!

joel_costaJoel is from Manresa (Barcelona) but he has just landed from Frankfurt, where he has lived the last two years- to join our company as a CCO (Chief Commercial Officer).

Joel confesses that he realised that his professional passion was the online/ecommerce world in 2009. He had already launched an ecommerce that offered geolocation solutions before that, but since that moment, he focused his efforts to gain experience in the online world.

During 2 years, He was the Regional Director of Mobile Sportsbook Company (gambling world) in Russia and India; After that, he had the role of Country Manager of Spain in Avid Life Media (dedicated to dating), and during the last two years, he has worked for eGENTIC (Lead Generation), also as a Country Manager in Spain.  We are very proud that he start to work with us in our team today! Welcome to Worldcoo, Joel!

Joel, what is your next challenge? I’m the new Chief Commercial Officer in Worldcoo; this means that my responsibility is based on establishing the strategy and lead my team to fulfil the sales goals set with the management team.

What is the main thing that attracts you to join this company? Dedicate my efforts, my know-how and my passion to help people around the world. Achieve significant high impact beyond making a contribution to an NGO or be a member of another one (like Greenpeace), which has a limited impact.

If you think in Worldcoo, you think in … a necessary company that allows to join job and passion, with a project that is totally aligned with my personal values.

And a little bit more personal…

  • The adjective that better fits you isdemanding.
  • What are your hobbies? Play acoustic guitar and enjoy a good wine while listening jazz music.
  • Complete the sentence: I couldn’t live without… playing with my little children.

Worldcoo Team

How are NGOs reacting to the EU policies concerning migration?

pexels-photo-113885Migratory movements from last year, who featured heavily during the conflicts in Syria and the flight of Syrian citizens in search for better prospects in life, have forced international organizations and the receiving countries of immigrants to define their positions and to establish policies to confront the huge wave of immigrants.

Naturally, the European Union has had to take action and implement policies, which, from their point of view, address the situation in the most efficient way.  However, these policies have not convinced everybody and have even mobilised people and organisations against them.

Thus, on the 27th of June, one-hundred European NGOs signed a declaration, which firmly condemned the policies, which according to them, whose purpose was to reduce migration without taking into account the protection of fundamental rights and values.

What are the opinions of the NGOs concerning migration? Here are seven key points.

  1. The EU’s policies, according to the NGOs, leave people stuck in inhumane conditions, a situation which affects both children and adults and violates their fundamental rights as human beings.
  2. The right to asylum has also been violated by these policies, making it more and more difficult the search for international protection for those people who find themselves in conflict zones.
  3. The aim of the policies implemented by the EU, seeks to contain the migratory movement and reduce it, forgetting that by doing this, it does not stop the trade of human trafficking and it forces migrants to take paths that are even more dangerous.
  4. In addition, these policies do not open safe routes to enter the EU for those people who need international protection.
  5. The EU should take into account the circumstances in which migrations take place and its consequences.
  6. The aim of the European Union’s policies should not be to reduce immigration (an aim that many consider unsustainable and unattainable in the long term) but to maximise the benefits of the migratory movements and reduce the risks for them.
  7. The EU should show an example of solidarity, therefore it should be coherent with its discourse and it should find a system based on the protection of rights and on a viable strategic vision for the long term.

After a detailed statement including these points, NGOs have signed a list of six petitions in line with these points aimed at European leaders, which you can read here.

Amongst the NGOs who have signed these petitions are Oxfam, Amnesty International, Refugees Welcome, and another 77 supportive bodies that you can find here.

*You can read the full statement here by following this link:


First private insurance model for industry workers in underdeveloped countries


In 2005, the factory Spectrum, in Bangladesh, collapsed leaving 60 workers dead. In 2013, the commercial building Rana Plaza, also in Bangladesh, suffered a fire in which more than a 1,000 people died. These are two tragedies which defined Javier Chércoles’ path, who when both events took place, was working in the department of Corporate Social Responsibility for Inditex and Primark, respectively.

However, what happens when something like this takes place? What responsibilities do the companies who work with these factories have? Moreover, how do they manage the tragedy that follows? In both of these cases, it was Javier Chércoles who took the responsibility of compensating the families of the dead workers and the injured workers themselves. An insurance that would have covered these workers didn’t exist, there wasn’t a defined compensation scheme, and therefore they had to start from zero.

Rana Plaza, Bangla Desh


Consequently, in these scenarios, two questions arose according to Javier Chércoles, on the one hand, a compensation for the workers and their families has to be established. On the other hand, the reality of what happened needs to be taken into account, with the aim that the subsidies actually serve to help improve their situations.

In this regard, understanding the situation of the widow, whose father-in-law does not allow her any access to the money received through the compensations, and addressing these issues of vulnerability so that she is not enclosed in an ever more precarious situation is essential to achieving a fair compensation system.

All this leads to analysing the labour crisis as a social crisis, as Javier Chércoles explains in the interview conducted by Via Empresa. Assuming that, just as the crisis does in essence, the compensation must have an impact on all the people concerned with the victims.

Experiencing these two catastrophes first-hand and managing the consequences this way was, for Javier Chércoles, the raw material of his doctoral thesis and is now the raw material for his project: the creation of an insurance system for industry in underdeveloped countries and its implementation.

A system devised with the aim of covering the workers and their families in the event of any accident at work, would mean, for the business or factory, a similar investment to that of the bosses when purchasing car insurance. The next phase is that the businesses start to work under this system.

Moreover, in all of this, what role do Spanish businesses have to play? As Javier Chércoles states, now is the time for businesses such as Mango, Inditex, El Corte Inglés or Mayoral to make a statement. If all of these businesses impose that insurance for the workers of their suppliers is an absolute essential, not only will they be improving the working conditions of these employees but also they will be contributing to the development of the countries of the South.

For the time being, Primark will be the first business to implement this system and there are already four other business who have joined the project.

Worldcoo Team.

Social networks and e-commerce: how can you take full advantage of their potential?


Whether you are in charge of an online business or whether you are contemplating opening one soon, you will already know that creating the business is relatively simple task – the complicated part comes after. Giving visibility to your business once the option to buy online is activated will be essential for its success, but how do you manage to do this?

Social networks are, for whichever e-commerce, an essential tool and of prime importance, if well managed, to leading your digital business to success.

What makes social networks so effective?

  • The target audience for e-commerce are social network users. Users of social networks are people who have integrated new digital media into their daily lives naturally, they feel comfortable with them, and therefore, are a clear target audience for online businesses.
  • There is a social network for everything. There are more and more existing social networks, which are increasingly more specific and aimed at a more particular audience, which allows you to decide in which social networks your business will be present.
  • The possibility of segmentation. The majority of social networks already allow you to choose which target audience you want to reach, according to their age, sex, geographic area and even tastes and interests, therefore being able to take more specific and targeted actions through this channel of communications.
  • The ability to make e-commerce more human. Social networks allow e-commerce businesses to create an image of itself, to let people know who works in the store, and to give the digital side of the business a human touch which customers still look for.

The keys to maximising the results on social networks.

Captura41.Which social networks should I use? There are all types of social networks for all types of audiences and in this situation, like many others, quantity does not necessarily mean quality. Choose the social networks you are going to use according your target audience.

2. A plan of action. Don’t leave anything to improvisation, plan what content you are going to publish, at what times of the day and how often. Planning will assure you better results.

3. Excite your followers. Emotions move us, choose content that puts your target audience through the motions, which makes them feel and transmit positive feeling.

4.Take care of the image and design of your business in both its audio-visual and graphics materials. Publications with images are more successful those that only have text, as are videos more successful than photos; however, it is not as simple as that! The images you use have to be of quality, as well as the videos.

5. Mix up the content you publish. Don’t just simply settle for always sharing photos, nor always videos, nor always texts. Surprise your followers and don’t let them get bored of following your company.

6. Not everything has to be your own content! Look for those people who share topics and information that could relate to what you want to communicate and publicise their materials (be careful and don’t claim this work as your own and copyright other people’s work!).

7. Take advantage of the power of paid campaigns on social networks. Paid advertising campaigns are already possible in the majority of social networks; they are campaigns that allow you to reach out to the right audience and monitor the results very accurately, and best of all, all of that with a very small part of your budget. Make the most of them.

Ultimately, the content you publish is key to success in social networks and the possibilities are endless. Get started! We will give more information about this topic in our upcoming posts.

Worldcoo team.


10 actions that every business can take to combat climate change

Nowadays (almost) everybody does not doubt that climate change is a reality, the importance to fight against this phenomenon is on the agenda of every government from all over the world and also of many businesses and homes, both in our country and beyond our borders. Climate change is, ultimately, a global problem for every one of us. On a local scale, we can fight against it, being it from our own homes or from our work places.

In this situation, which business would deny the chance to fight for a more sustainable world and against climate change? In this battle, there is no such thing as an insignificant role or action because every person and every business can contribute their fair share.

Therefore, today we are proposing to you ten actions that every business, irrelevant of its size, can take in order to fight against climate change.

  1. Don’t abuse the air conditioning unit. During the summer, air conditioning makes those days in the office a bit more pleasant, however, be careful and do not go over the top with it. Excessive use of these units will not only cause damage to our planet, but also the wellbeing of your employees. Control its use, and in exchange, it will help you to save money in your business.
  1. Encourage using public transport to your employees. Going to the office in shared transport, by bike or walking produces a significant reduction of CO2 emissions. The fact that your employees may opt for this alternative may seem like a small change, however, together with other small changes, big results will be achieved.
  1. Reduce the quantity of packaging being consumed. Do you drink water in the office? If you buy five or eight litre bottles and refill glass bottles, you will reduce not only the amount of plastic bottles that deteriorate our planet, but you will cut down on expenses for your business.
  1. Recicle. Facilitate recycling in your business, get different bins so that you can separate the waste and ask your employees to separate paper, plastic, glass and the rest. Only by separating these, you can cause a great reduction in CO2 emissions.
  1. Reuse. How many sheets of paper do you use in the office? How many of them do you throw away with only four lines written on them? Put a tray on the desks where the employees can leave and use already used paper. A lot of the time, it is not necessary to use a blank sheet of paper.
  1. Reduce. Is everything that you print off in the office essential? If so, try to make it that in every case it is printed double sided. Again, this will produce a reduction in costs for the business and it will benefit our planet.
  1. Switch everything off! Don’t leave your devices on Stand-by. Do you leave the office during the day? Do you go to meetings and not use your computer? Well, switch off all the electronic devices that you are not using. For example, a television left on stand-by, consumes 40% of energy that it consumes when it is on normally. Just with this little action, you can reduce this consumption down to zero.
  1. Switch off the lights. Is there anyone in the toilet? Or in the meeting room? If not, keep the lights switched off and only switch them on when it is necessary.
  1. Make the most of the natural light. Working close to a window makes working days nicer and it makes it not essential to have all the lights kept on. Take full advantage of the sunlight, your employees will be grateful to you and the planet as well.
  1. Use energy saving lightbulbs. By simply substituting some lightbulbs for others, you can make a reduction of 45kg of CO2 per year.

The preservation of our planet is the responsibility of all of us; let’s make our organisations more responsible.


Worldcoo Team.

B Corp officially launched in Spain and we didn’t miss it!

200 attendants, 20 companies and thousands of ideas and people with one only proposal: to change the world.

…OK, now tell me, what B Corp means?B_the_Change

Benefit Corporations (B Corps) is a global movement that brings together companies that are redefining the sense of success in business. This is, companies that combine economic profits and the creation of social and environmental goods, with a strong transparency and corporate responsibility commitment. In conclusion, better companies FOR the world.

We got certification to be part of this “community” of more than 1.700 companies from all over the world just a year ago – you can remember it here-.

Yesterday, we had the great honour to be a part of the official B Corp launch in Spain, where we met the founders companies of B Corp – including us! – and the pioneer leaders in supporting this movement.

Companies such as Triodos Bank, Danone, DKV or Ben & Jerry’s participated in the event, hosted by Roots for Sustainability, Ecodes and B Lab Europe. All this, in one great location: The old Estrella Damm factory, a beer brand very famous here in Spain.

Joan Melé, member of the Triodos Bank Advisory Board, was the responsible to inaugurate the event. Then, we had the chance to participate in three different proceedings:

  • Small companies with great purposes.
  • Visionary and committed leaders.
  • B Corp: global impact.

Finally, the event had a very inspirational and challenging closing thanks to Emma Roca, co-founder of iWopi and B Corp ambassador in Spain.

The icing on the cake was that the meeting generated a social impact too because the profits from the event, are going to be donated – by desire of the public and after the funniest voting that we organized- , to the project  promoted by EDUCO, in order to provide food to children and their families in social exclusion.


b corporation

Worldcoo team.

Worldcoo and eTail, together to connect e-commerce and social good

eTailLogo2014One of the main priorities of Worldcoo is to make the e-commerce world and social good work together. For this reason, we’re very happy to announce today that we have signed an alliance with eTail, one of the most important events in the e-commerce world, which takes place this week in London.

The goal of this partnership, which is it its inaugural year, is to join forces in order to help e-commerce companies to fund social and cooperative projects through their users.

Over the next  days, both of us will work together to offer an opportunity for the 1.000 visitors, from all over the world, to take one more step for the retail sector to engage in a social responsibility commitment.

Moreover, the over 500 companies that will attend to the event, will have the opportunity to join 80 sessions, workshops and exciting social gatherings.

Worldcoo team

Our 2015

As you know, we are always talking about our commitment with the transparency of all received donations made by the customers of our e-commerce with a cause. Taking into account this commitment, we have made the Worldcoo’s Annual Report 2015. This report collect the work and the outcomes we have achieved thanks to all parties involved which help to achieve the Worldcoo’s goal.

This year has been a special one for Worldcoo because we have consolidated our widget and we have expanded our e-commerce with a cause network which now includes 18 sites. Thanks to all this socially responsible companies and to their customers, we have raised 159.167€, up 370% from 2014.

Out of the 47 active projects (still raising funds), 34 projects were funded more than twice as many as last year. In addition, this year users had the chance to support projects for humanitarian emergencies like help people affected by Nepal Earthquake or refugee crisis in the Mediterranean.

Although donors continue to express interest in problems related to poverty and food (with 14 funded projects) and health and comprehensive care projects (raising €49.234), projects about education have received more support.

In total, 38 NGOs will execute the projects, nearly twice as many as in 2014 (18). Of the 34 projects funded, we’ve already been able to issue 12 final reports in order to guarantee the transparency of the donations.

This success has been possible thanks to the 123,368 donations received from the customers of sites in our e-commerce with a cause network, up 294% from the previous year. Thanks to their solidarity, 58.381 people from Spain, Greece, Serbia, Syria, Kenya, Mozambique, Niger, Chad, Senegal, Cambodia, Nepal and Bolivia will have been benefited.

As we have said at the beginning of this post, this year, 7 new companies have joined our e-commerce with a cause network, which now has 18 collaborating sites.

We are glad to explain that we have also consolidated all of our partnerships, with a 0 churn rate and, moreover, they have also seen a positive impact on their conversion rate as a result.

Our commitment to innovation has allowed us launch new complementary ways to raise funds and we are now on online banking platforms so clients can donate when they check their accounts or make transactions.

This year we have received different recognitions from organisations in the sector. We also have been granted B Corp Certification and we have been accredited as the standard in e-commerce crowdfunding by the European Commission.

To finish this post full of good news, we leave you an infographic as a summary of our 2015:



We trust that this 2016 will continue to be a great year for the Worldcoo’s World.

Together we can make big things happen!


The Worldcoo team.

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