Crowdfunding had last year an 81% increase over 2011, reaching $2.7 billion in 2012, according to the ‘Report Crowdfunding Industry 2013’ drawn up by the research firm Massolution. The study was based on data collected from 308 active crowdfunding platforms (CFPs) worldwide and further research done by a team of academics and analysts from around the world.
By regions, the study reveals that North America’s volume of crowdfunding contributions grew 105% to $1.6 billion raised. Europe is the second one, with a growth of 65% to $945 million. Both two dominate the landscape of crowdfunding, with a share of over 95%. All other markets grew about 125%. Oceania ($76 million), Asia ($33 million), South America ($800,000) and Africa ($65,000) come after them.
Most of this growth came from donations and rewards-based platforms (680,000 campaigns) and lending-based crowdfunding (about 250,000). The lending-based crowdfunding is arising mainly from microcredit and loans driven by local communities to SMEs, also with the adoption-reward campaigns such as based on Kickstarter. Social causes accounted for 27% of all activity of crowdfunding, which Massolution expected to change it as more start-ups and SMEs begin to take advantage of this platform. The other nine most active categories by were business and entrepreneurship, cinema, music, energy, fashion, art, ICT, editorial and science & technology. Videogames, which in 2012 raised $83 million just on Kickstarter, are also an emerging category, according Kartaszewicz-Grell.
Massolution, which is specialized in crowdsourcing and crowdfunding industries, were right in the forecast of 2012 about the growth of total crowdfunding volume and they expect that these figures will reach $5.1 billion in 2013, 72% in North America.