The E-commerce sector is to be congratulated, since it the sector that commits most to reconciliation policies, and also, it is the sector which has the biggest feminine presence amongst its workforces and with the most women in positions of management.
The fact that digitalization assumes for these businesses the role of a fundamental tool for the development of business, has supplied that most of its procedures are digitalized, which, therefore, makes it simpler to apply policies which favour reconciliation: flexible working hours, teleworking … These are methods which are already a reality in many ecommerce businesses and it is to be seen in the figures: 74% of businesses admit to offering the possibility of a flexible working timetable to its staff and 44% have the option of teleworking.
This great possibility of reconciliation coincides with having a higher proportion of women in the workforce, and of course, in positions of leadership and management: 12% of the CEOs in e-commerce are women, which is 7% more than in other companies in other sectors, according to the observatory of professional women ‘Women at’, and 21% of women in the ecommerce sector work as acting directors.
They are figures which not only shed light on a society which calls for a change regarding reconciliation, but it also sheds lights on some business figures. So much so that a study by the Federal Reserve Bank of St. Louis shows that businesses that commit to reconciliation achieve better results and that in their teams, those who perform best are women with two or more kids to look after.
Reconciliation could be, in fact, the first step towards a more equal society, one in which women have a presence which is increasingly closer to that which men have, and a society in which management positions of companies don’t just simply fall to male characters. A society, in which men and women are able to receive the same opportunities and one in which they are judged more on their merits than their genders.
It seems like in the world of ecommerce, the first step has been taken and that results are already showing, just as much in incorporating women into the working world as the level of economic results of the businesses.