Many of you have heard about Black Friday or Cyber Monday, two days in which actual stores or stores online give high discounts because of this time marks the beginning of Christmas shopping. Today we are going to talk about Giving Tuesday, a movement that was created in 2012 as a response to commercialization and consumerism in the post-Thanksgiving season (Black Friday and Cyber Monday).
Giving Tuesday is a global movement that wants to encourage and multiply the good deeds of people. The aim of this movement is to spend one day of celebrating the solidarity of the people in all the world. With the hashtag #GivingTuesday we want to encourage people to make a donation like food, money, time (be a volunteer) or giving lightly used objects.
To celebrate Giving Tuesday, you can collaborate with an existing project by giving a donation, you can create your own fundraising campaign or you can propose a cause for this global day. In the official webpage of #GivingTuesday you can find different ideas for this day, different solidarity initiatives and the different projects that have been created for this date.
As a committed company, we want to collaborate with Giving Tuesday global movement and we are going to make different actions:
First of all, we have designed our “Giving Tuesday Widget”. On December 1st this widget will appear in all of our e-commerce with a cause like Dreivip, Uvinum, Mequedouno or Promofarma, to promote the donations on this day.
At the moment, some of our e-commerce of a cause have confirmed that they will join the #GivingTuesday movement. These e-commerce are Dreivip, Mequedouno, Uvinum, Promofarma and LetsBonus.
Finally, coincidentally with the Day of Giving Tuesday, we launch our Christmas Campaign. This campaign consists in the draw of a “Solidarity basket” filled with donated products by our e-commerce of a cause. To participate in the draw, you have only to pay 2, 5 or 10€ that will go entirely to the project “Personalitats” of the NGO Pallapupas. Worldcoo also will make a donation to make the project possible. The days before December 1st, we will write a post about our Christmas campaign.
Like us and our e-commerce with a cause, join with GivingTuesday, a global day of giving that will take place this year on December 1st.
The Worldcoo team.