We present you “Actitud Solidaria”, a new campaign that we have launched with Banco Sabadell in order to promote CSR among bank’s customers and employees.
This week we have signed a new deal with Banco Sabadell to address the need for the bank’s customers and employees to have access to proper tools to help those who need it most. Starting today, anyone interested can collaborate on various social and cooperation projects through different channels. For example, customers may make a donation as part of their normal online banking transactions via the https://bancsabadell.worldcoo.com/ platform. Employees, additionally, will be able to do so when purchasing tickets for corporate events or through several internal initiatives.
In this context, the emergency campaign recently launched to help children affected by hurricane Matthew (Haiti) has already yielded fruit: in less than 24 hours, the Banco Sabadell community has donated nearly €10,000 to work with Unicef on providing drinking water for the youngest victims.
At the event to announce this alliance, Banco Sabadell President Josep Oliu highlighted, “If there is something that makes us great, it is our attitude. This is why we are so proud to offer our people an easy way to collaborate on charity projects and address the emotional need to make a difference using the new services technology has to offer.” Furthermore, he added, “One of the things we value the most about Worldcoo is that they audit each and every project they collaborate with, which is key to have total transparency as to where the money goes.”
Also present was David Camps, director of Marketing at Vicente Ferrer Foundation, with which the bank will tackle the challenge of providing paediatric care for 1,300 children in the Indian state of Andhra Pradesh. He highlighted, “We are very interested in the Worldcoo concept, especially its ability to persevere.”
Here you have some images from the event presentation (subtitles in Spanish).