Tag - business

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4 Reasons why social involvement helps the business to increase customer loyalty
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e-Commerce. Social challenges of a growth sector
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4 social challenges in which business should also play a role in this 2017
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Using CSR to create trust and confidence in e-commerce
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E-commerce, leader in the presence of women in management positions and reconciliation
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4 CSR actions you can take that will also lead to savings for your business
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5 tips on how to facilitate reconciliation in your business
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Is your business socially responsible?

4 Reasons why social involvement helps the business to increase customer loyalty

As we are companies which are integrating into society and developing our business within its framework, there is no denying that we have a responsibility within our surroundings. Returning to the people and to the environment the resources which they make available to us and which allows us to offer and commercialize our product or service is a question of commitment and consistency.

Beyond the involvement with society itself, there are more reasons to act responsible as a business and to carry out actions which promote sustainability and respect for our society and environment.

The relation with the client, in fact, is one of the strongest reasons as to why you should opt for engaging yourself as a business with society.  The commitment and involvement which companies show have a lot to say about their capability of increasing their clients loyalty. Let´s have a look why:

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1. The competitive nature of companies makes the client more demanding. There are increasingly more alternatives when making a purchase of a product of contracting a service, the client has many places to chose from and they are aware of this, therefore making the company more demanding of itself and the client more demanding when choosing the product or service. In this particular context, the businesses´social involvement could prove to be the deciding factor.

2. The client builds ties with brands that they like. Another of the characteristics of the world that we live in is the possibility that brands have to establish relationships which mean more than the simple one-off purchase. Social involvement is a reason to involve the client in the day-to-day activities of the business and therefore, strengthening the links they have and assuring the relationship lasts.

3. The client looks for brands that match his values. What we buy says a lot about our personality, which is precisely why we are so demanding with what we purchase. Recognizing our values in a brand or company is the foundation of a successful and long-lasting relationship.

4. Bad news travel fast. Neglecting the environment or society does not go unnoticed anymore. Mistakes will reach your client in the blink of an eye and damage your reputation. Acting responsibly is the only way to avoid that risk.

Worldcoo Team.

 

e-Commerce. Social challenges of a growth sector

In recent years, e-commerce has taken centre stage, to the extent that it represents the 6% of the total trade in the world, and this figure is rising year after year, according to a study carried out by eMarketer. In the specific case of Spain, the e-commerce growth has multiplied 17 times faster than traditional businesses, according to a survey regarding “The profile of an online trader 2017” which was conducted by Xopie.

Selling via digital means has attracted people from all sectors, supported by the huge role that phones play in our daily lives, the increasing impact of social networks and internationalisation. Today, 51% of businesses which dedicate themselves to selling via digital channels register a growth.

There are some figures which show the success e-commerce has had, which at the same time put it in the spotlight. The e-commerce sector does not go unnoticed anymore and therefore, it cannot escape the commitment and engagement it has with society and its surroundings.

It is calculated that 39% of the jobs created in our country this year will belong to the e-commerce sector, and it is the responsibility of the businesses from this sector to make sure that these job posts have a positive impact on our society.

Companies can no longer just be digital, but now they also have to be responsible and take on some challenges such as these:

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  • Producing employment which promotes equal opportunities and the possibility to reconcile, not only to benefit the team, and therefore also the results, but also to be an example to other businesses and to society in general.
  • Producing stable work with fair conditions in the e-commerce sector can lead to a reduction in our society in the rate of job insecurity and consequently, will make it be able to fight against poverty in our country. This is the obligation of every business, including the digital ones.
  • Defending and promoting the values regarding looking after the environment and respecting our surroundings is a question of the image of the company, but also a question of responsibility for new companies which can no longer ignore what is happening around them.
  • Demanding the same social commitment from the suppliers and partners as that of e-commerce can form a strong tool to promote a change towards a fairer, more sustainable and responsible society.

E-commerce is growing, and it is in their hands to decide whether or not it will grow in favour of the society which surrounds them and which they are reaching out to.

Worldcoo Team. 

 

4 social challenges in which business should also play a role in this 2017

What is happening in the world? What problems are facing our society and our planet? These are the social challenges which we, and also businesses, will have to face this year:

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1. HungerAccording to a recent report published by the Food and Agriculture Organisation of the United Nations, “The State of Food Insecurity in the World 2015”, in 2015 there were 705 million people in the world that were living without access to the necessary alimentation in order to lead a healthy life. This means that 10.9% of the world’s population is currently living in hunger.

The major inequality which can be seen in the figures concerning hunger in different country, is perhaps, the most alarming: in Haiti, 53.4% of the population is malnourished, whereas 47.8% in Zambia and 47.7% in the Central African Republic, and of course, amongst those people, children. These are ultimately statistics which we have to fight against from all the entities which form part of our society.

2.PollutionIllnesses caused by air pollution already produce around 7,000 deaths per year in our country. In 2015, The World Health Organisation (WHO) claimed that 95% of the Spanish population was breathing air which contained more than the recommended amount of pollution, a pollution which is cause mainly by traffic in the big cities and their corresponding metropolitan areas, but also cause by industrial activities.

To put a stop to emissions is everybody’s responsibility and it is a question of life or death for many people. Now, nobody can remain on the side-lines in the fight against pollution.

3.InequalityThe gap between the rich and the poor is a global problem which affects every country in this world. In 2015, 1% of the world’s population had as much wealth as the poorest 80%. Our country is not an exception to this situation, and actually, according to the report “An economy for the 1%”, Spain is positioned as the country with the second highest level of inequality in the world, only behind Cyprus.

The recent years have brought an alarming amount of poverty and exclusion in our country, with the rate of the people in risk of exclusion raising to the figure of 13.4 million people in 2014, which makes up 29.2% of the Spanish population.

Fighting against poverty and building more equal cities and countries is everyone’s responsibility.

4. The refugee crisisIn 2015, according to annual report from The United Nations High Commission for Refugees (UNHCR), the number of displaced people from their country equalled the populations of Spain, Portugal and Australia put together, more than 65 million people left their homes and 21.3 million of them were refugees fleeing from war and persecution.

More than half of the refugees were minors less than 18 years old, and 98,400 of them were children who were fleeing alone or separated from their families. Poverty also hits these people who have had to leave everything behind. The responsibility to search and find a solution for this situation is shared between everybody.

Worldcoo Team.

Using CSR to create trust and confidence in e-commerce

Confidence is and always has been the base for success for whichever company: if the client doesn’t trust you, they won’t buy from you. This is a reality which few of us are willing to dispute and neither did our grandparents dispute it when all the shops were “offline” and when the idea of “online” was more a question of science fiction than an actual reality.

Of course now, times have changed and many of those business which reached their customers on an “analogical” level now have become “traditional businesses”, whereas those who have digital tools as their foundations are modern and current businesses. And in this context, what happens with the confidence and trust? Well, it keeps playing a crucial part.

confianza_onlineIf before the trader had to make every effort possible for the buyer to believe their word and trust in them, now it is the entrepreneur dealing with digital projects which has to gain the confidence of their customer; which, if you think about it, is perhaps even more difficult. Online businesses are not able to see the faces of their clients, they don’t speak directly with them, and they can’t interpret their nonverbal language. Even with that being the case, they still have to gain the confidence of their customers.

In this context, making a special effort to create an image which reduces legitimate doubts which the customer may have prior to making an online purchase will be essential for the businesses’ success.

CSR becomes a tool which humanises a “digitalised” company, to show that they also have a heart (just as the trader had from the shops of 20 years ago where everyone used to go).

E-commerce users want to have faith in their online shops, they want to trust them. It will be hard for them not to trust them if these businesses show that they have a real involvement in the society which they have developed in, and if they show that they work ethically and represent their values.

The first step to build confidence is to show commitment and CSR is an exceptional way of doing exactly that.

Worldcoo Team.

E-commerce, leader in the presence of women in management positions and reconciliation

The E-commerce sector is to be congratulated, since it the sector that commits most to reconciliation policies, and also, it is the sector which has the biggest feminine presence amongst its workforces and with the most women in positions of management.

The fact that digitalization assumes for these businesses the role of a fundamental tool for the development of business, has supplied that most of its procedures are digitalized, which, therefore, makes it simpler to apply policies which favour reconciliation: flexible working hours, teleworking … These are methods which are already a reality in many ecommerce businesses and it is to be seen in the figures: 74% of businesses admit to offering the possibility of a flexible working timetable to its staff and 44% have the option of teleworking.

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This great possibility of reconciliation coincides with having a higher proportion of women in the workforce, and of course, in positions of leadership and management: 12% of the CEOs in e-commerce are women, which is 7% more than in other companies in other sectors, according to the observatory of professional women ‘Women at’, and 21% of women in the ecommerce sector work as acting directors.

They are figures which not only shed light on a society which calls for a change regarding reconciliation, but it also sheds lights on some business figures. So much so that a study by the Federal Reserve Bank of St. Louis shows that businesses that commit to reconciliation achieve better results and that in their teams, those who perform best are women with two or more kids to look after.

Reconciliation could be, in fact, the first step towards a more equal society, one in which women have a presence which is increasingly closer to that which men have, and a society in which management positions of companies don’t just simply fall to male characters. A society, in which men and women are able to receive the same opportunities and one in which they are judged more on their merits than their genders.

It seems like in the world of ecommerce, the first step has been taken and that results are already showing, just as much in incorporating women into the working world as the level of economic results of the businesses.

Congratulations e-commerce!

Worldcoo Team.

 

 

4 CSR actions you can take that will also lead to savings for your business

If one of our recent posts motivated you to start implementing CSR policies in your business, well now we are going to give you another list with four CSR actions which will not only maximise the positive impact your business has on society but which will also reduce costs and increase profits for your company.

Since Corporate Social Responsibility has a positive impact on everyone and is affordable for everyone, take note of these 4 CSR actions!

accionsrscb1. Promote actions which save energy. Switching off the lights when you don’t need them, reusing paper when it is not absolutely essential to use new paper, avoiding printing off documents when it isn’t necessary, switching off the computers before leaving the office … These practices don’t only show that you respect the environment, but they also help to reduce costs within the company.

2. Train your employees. To rely on a motivated team is to rely on people who are happy with their jobs, something which has a direct impact on our society but also on the company itself. A motivated team implies greater efficiency in the workplace. Make sure that you add value to your employees and you will see that, in the medium-term, counting on them and their energy will prove to be an investment and money-saving for the business.

3. Reconcile! Going back to point number two, a happy team has a direct impact on the economic results of the business. Did you know that one of the biggest worries for Spanish people is being able to reconcile their work life with their personal life? Make it easy for them, and you will notice that sooner rather than later, you will reap the benefits.

4. Donate your product or service. A donation to an appropriate organization or to a suitable movement could prove to be a strong tool for promoting your business. How much would it cost you to reach your target audience by paying for conventional media advertising? Do the maths; a lot of the time, investing in donations is essentially saving money in advertisement without giving up the benefits.

Worldcoo Team.

5 tips on how to facilitate reconciliation in your business

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Happy workers means happy customers, which, of course, means happy businesses. It is increasingly more evident that the chance to reconcile work with family and personal life makes employers feel more comfortable, work better and ultimately achieve better results.

So, if you have not promoted reconciliation in your business, take note of these five tips! It is simpler than it seems and it will only be beneficial for you and your business.

  1. Allow teleworking. With new technologies, many tasks exist which can be done from home without posing a problem for the business. Take advantage of this! Give freedom to your workers so that they can organize their time in a more efficient way. The office will continue to be a meeting pointing in which they will be able to turn to for work and to be able to meet with their colleagues and clients.
  1. Don’t count the hours, count the outcomes! If at 17:30 one of your employers have finished their tasks for the day, why keep them there until 18:00? More hours does not mean better results: start to count the tasks, the outcomes and forget the hours your employers are sat spent in front of the computer.
  1. Avoid scheduling meetings late in the day. Arranging a meeting for one hour does not mean that the meeting is going to last one hour (sometimes it will last less, sometimes more). Don’t schedule meetings at the end of the day with just the right amount of time needed. It will only make that your team look at the clock and not make them concentrate on the topic in question.
  1. Ban emails out-of-work hours! Objective achieved, time to go home, or go to the gym or wherever members of your team want to go! Their free time has started, so don’t let that anything interferes with that. Enjoying their free time will make them more productive in the office.
  1. Be flexible: listen and understand. This last point, is ultimately, a summary of the previous ones but, at the same time a premise which all managers should keep in mind when it comes taking a decision which affects the team: flexibility, listening and understanding will make the employers feel make respected and valued. Giving workers confidence also means being flexible and understanding. Start with this point!

Worldcoo Team.

Is your business socially responsible?

Today, Corporate Social Responsibility forms an essential part of businesses. Organisations simply don’t just conduct economic activity, but they also contribute to the common good and help our society to develop in the most ethical and respectful way possible regarding its surroundings and the people who belong to them.

With this in mind, there are no longer businesses who escape their social responsibilities, what about your business? Is your business socially responsible? Put it to the test by answering these simple questions!

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If you have managed to answer ‘Yes’ to all of the previous questions, congratulations! Your business is being 100% socially responsible. However, if you have answered ‘No’ to some of them, it is time to get to work! Now you have you an assessment in what your business falters in, and with this, the opportunity to keep improving.

Worldcoo Team.

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