Tag - channels

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How your company (and your customers) can be socially responsible
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6 key points to convey CSR

How your company (and your customers) can be socially responsible

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check-mark-1292787_960_720A recent study (Brands with values: the power of the consmer-citizen), confirms that almost 80% of population prefers brands with more social values, rather than companies with the best price or quality. From some years ago, the increasing products and services and the facility in which people can access to information, has made that there’s a change in consumer’s behaviour.

In front of this scenario, those brands with values have more protagonism than never before. In fact, the results of the studies show that “nearly 60% of people will choose a brand which takes cares of environment, social aspects or their employees”.

There’s a lot of options in order to show our social commitment. In Worldcoo, we offer companies the possibility that their customers employees or society in general can make their own micro-contribution through the brand itself. To do this, we put within reach of all of them (on and off line businesses, companies and banking entities), different FUNDRAISING CHANNELS:

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  • widget_fonstransparent_ENG_verdOnline payment platforms: It’s our most famous channel. eCommerce companies can incorporate our widget in their payment system and invite their customers to add a micro-donation to their purchase in order to collaborate with a social cause. Today, more than 40 eCommerce already have our widget.
  • eBanking: At the same time the users of different banking entities have access to their banking operations, they can make their micro-contribution (also from its own telephone). It is a huge opportunity to take advantage of the moment and donate from any place and time.
  •  Social corporates platforms: Companies promote the social collaboration of all their employees throught different kind of campaigns; for example, the donation of €1 from their salary each month or the launching of emergency campaigns when natural disasters occur.
  • salut_anglesSocial round up: It is our latest lauchment. When we pay with credit card in a comercial establishment, we will have the option to round up our purchase and donate the cents to a social cause. It is a method that already works in countries such as France, Germany or United Kingdom, collecting more than €1M each one.

Would you like to implement some of them? Want more information? Write us at contact@worldcoo.com 

Worldcoo Team

6 key points to convey CSR

In an increasingly more competitive environment and with people being increasingly more educated and informed, doing this well is essential to being successful in business and letting people know that you are doing it well is key to get to where you want to be.

Corporate Social Responsibility makes the business’ footprint on the environment and society that surrounds it as positive as possible. Communication makes it so that the footprint is known and recognised throughout the people associated with the business.

So take note of the 6 key points we have made for you to convey CSR:

  1. Back up what you say with actions. Surely, you will have heard something along the words of ‘let your actions speak for you’, well this point goes slightly in that direction. It isn’t just the actions that speak for you, you must speak for yourself but your actions (those of the business) have to support what you say to make what you say credible.
  1. Comprehensive and strategic communication. CSR isn’t a minor part of the business’ management, neither must its communication represent a minor part of the corporate communication. Include the communicative actions linked to CSR in your comprehensive communication strategy; make sure it is coherent with what you want to transmit in every communication action.
  1. Be transparent and personal with your public. If credibility is essential in all processes involving communication, when we talk about CSR, its importance is paramount. Make your public believe what you tell them, earn their trust! Be transparent, show your day-to-day, show them the impact that CSR has on your day-to-day activities.
  1. Communicate via different channels. Increasing your communication channels and varying them is nothing new. Take advantage of all the possibilities that you have in front of you. Don’t limit yourself to just using one channel, try to value which ones can contribute to your business more and exploit them!
  1. Communicate your results. Everything the company does to seek results, especially in the case of CSR, has to do with the impact on its surroundings: don’t be shy, show the world what you have achieved in the last month, quarter, and year! Let the results speak for themselves!
  1. Be brave in what you communicate, take on challenges! Take on social challenges, show the public that your commitment is real and … don’t be scared! Show the human side of your business, involve as many of your clients as possible and don’t worry about not achieving what you propose, your clients will value your participation!

worldcoopeng_

Worldcoo Team.

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