All We Wear Group and Mastercard collaborate with the Spanish Red Cross in “Pepe Jeans London” stores
AWWG, global fashion group, and Mastercard collaborate with the Spanish Red Cross to offer psychosocial support to those who have suffered the most during the pandemic. Through this initiative, customers of Pepe Jeans London stores will be able to aid people affected by the health crisis, especially the most vulnerable.
Thus, Pepe Jeans London stores in Spain become the first to carry out this initiative, soon to be followed in other markets such as Portugal, Germany, and France. Through our innovative donation mechanism, in which on this occasion we have used Adyen Giving’s technological solution, Pepe Jeans London clients will be able to make a micro-donation to charity when paying by card.
This innovative donation system is simple, secure, and completely transparent for customers and stores: donations operate as a different transaction from purchases and will go directly to the Spanish Red Cross.
Coping with the pandemic
Aiming to cope with the effects of the pandemic between all, the global fashion group AWWG will be the first to activate this donation method. When paying by card, their customers will be offered three donation options: 0,5€, 1€, and 2€. 100% of every contribution will go to the Spanish Red Cross.
All We Wear Group will be joined by the technology multinational Mastercard in this effort. Both companies will contribute to the fundraising campaign by matching every donation received until doubling the initial budget of 10.000€.
The funds collected will go to the project “Cruz Roja te Escucha,” whose objective is to offer psychosocial support to the following:
- Those who, due to their circumstances of illness, loneliness, advanced age, loss of employment, functional diversity, or homelessness, among others, are most affected by the pandemic.
- Relatives and friends of acutely ill patients or victims who died from the disease caused by COVID-19, and to those hospitalized or isolated at home with severe symptoms.
- Volunteers and workers of the Red Cross, who are carrying out humanitarian work.
Workers and volunteers of the Red Cross, who are specialists in psychosocial support and accompaniment, will provide this service. Regarding the most complex cases or situations, they will be aided by psychology professionals of the Organization who specialize in different areas of psychological care.