Tag - companies

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Today is #Giving Tuesday!
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We celebrate 3th B Good Day edition!
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Emergency campaign for Mexico
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Social commitment – Why is it also important in employer branding?
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5 reasons to involve your team in CSR actions
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e-Commerce. Social challenges of a growth sector
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Who are the online shoppers? Why do they prefer responsible companies?
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We’ve been chosen as a #bestfortheworld16 honoree!
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Consumers expect brands to do social good

Today is #Giving Tuesday!

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Today is #GivingTuesday, a day dedicated to donate, share and help. As you know, it is a movement that was born as an alternative to Black Friday or CyberMonday, days that promote the purchase of gifts before Christmas. Although all the  “Companies with a cause” who collaborate with us, encourage the good actions all year, we didn’t want to miss the opportunity to claim, once again, the need to be aware and value the small contributions we do in our daily live, whether they are material or not.

#GT Heart (1)Planeta HuertoDecántaloSprinterSanta FixiePromofarma… many of the companies that collaborate with us have joined this celebration. The last one has been Ticketmaster. We really want to communicate this last agreement. We are so happy to see that every time there are more companies who offer their customers the opportunity to collaborate with many different social causes. Now, when we buy a ticket for any leisure event, we will have the option to add an euro for a concrete socal cause. Each month, a different one.

descargaOf course, all the employees of Worldcoo have also joined this movement that represents us so much; that is why this Friday the 1st we will collaborate with Obra Social San Juan de Dios in the rehabilitation of a flat for Young immigrants.

Last year, during  GivingTuesday more than €500.000 were collected; for this 2017, the goal is to exceed €700.000.

Worldcoo Team

We celebrate 3th B Good Day edition!

B Corp brings together more than 200 people in Madrid

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This week we have celebrated the third B Good Day edition, an annual event promoted by B Corp community which brings together the best companies FOR the world.

All of them are B Corp companies, a global movement who joins more than 200 companies from 50 different countries and 130 industries with the same aim: that there will be a day when companies compete each other in order to be the best companies FOR the world, and consequently, society walks towards higher and durable welfare stadiums.

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More than 200 people attended this third edition of the B Good Day in which they spoke of the clear trend towards a business and sustainable model that connects with the needs and values ​​of people.

During the journey, divided into different panels, they talked about how climate change is having an impact on the creation of new companies and leadership models; there was also a moment to discuss the new work models, in which it is increasingly important to align personal values ​​with corporate values. The last panel discussed the need to create new financing models, based on ethical values ​​and capable of generating a positive social impact.

Danone, Ecoalf, Holaluz, Ethikos 3.0, Triodos Bank or Ulule were some of the B Corp companies that shared their experiences.

At Worldcoo we are part of the movement since 2015, being one of the first Spanish companies to receive such recognition.


About B Corp

The B Corps go beyond the goal of generating economic gains and innovate to maximize their positive impact on employees, the communities they serve and the environment. In this way, the company becomes a regenerative force for society and for the planet. Together with all our European and global partners, we are energizing a business community capable of building a better society, in which companies contribute to generate a global benefit.

The B Corp movement represents a rapidly growing business community worldwide, and also in Spain.

Worldcoo Team

Emergency campaign for Mexico

Telefonica Group, Banco Sabadell and PcComponentes have started emergency campaigns to assist victims in México

NotimexOne week ago, a 7.1-magnitude earthquake shook central Mexico causing great devastation. The catastrophe left more than 300 dead and thousands of victims. Dozens of buildings have been demolished in Mexico City, but also in the states of Mexico, Puebla and Morelos and 400 schools have been damaged.

In front of this situation, one of the groups that are particularly affected are children, who now have to face other threats, such as being separated from their family in the middle of the chaos.

The first hours after a catastrophe such as the one experienced, are crucial to finding survivors, housing the victims in shelters where they can rest safe, receive water and food and restore the general situation.

The signs of solidarity to alleviate the situation have been constant around the world. Among them, those of our companies with cause, who have launched emergency campaigns to maximize efforts and invite all their customers and employees to make a small contribution.

AF_Logotipo_Fundacion_POS_RGB_esTelefonica Group, for example, invites society to make their donation though their corporate page. All the funds collected will be very useful to make hundreds of kids can go back to school and reconstruct their classrooms with the help of Telefonica Foundation and all their volunteers. So far, they have already raised more than €25.000!

pcAnother case is the campaign launched by PcComponentes. They invite all their customers to add €1 to its purchase to collaborate with UNICEF in the distribution of drinking water to 450 children for half a year.

banco-sabadell-logoBanco Sabadell employees also wanted to join the cause and support Unicef to take care of the needs of children affected in terms of water, sanitation, nutrition, health, education and protection. Through its social platform, clients, employees and non-clients are making their donations.

Worldcoo Team

Social commitment – Why is it also important in employer branding?

We live in an increasingly globalised, and at the same time, competitive world. In the world of business, it is not enough to simply just seduce the client; you must bear in mind everyone who has an interest in the business to achieve the best results. The team, of course, is one of the most important parts of the public, and the capacity to attract talent to the company and retain it depends greatly on the success of the business.

In this context, the businesses’ social commitment and its policy towards sustainability (of the business itself and the planet) becomes fundamental in every relationship it establishes with its public, amongst them, the staff.

Why do we say then that the company’s social responsibility is of prime importance in its employer branding strategy? We will tell you now:

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1. In a globalised world, the flow of information is constant. We in live in a society that is extremely connected in which information spreads at an extremely fast rate and which news arrives instantly to a very large audience. In this situation, it is society itself, more informed than ever before, who demands that companies have a bigger commitment and who prefer, when searching for work, those businesses which show a greater social awareness and responsibility.

2. In a globalised world, the personal image is more important than ever. We are increasingly more aware of the importance of our own professional image and it is this awareness, which makes us become more demanding of the companies we work in. We know that our image is closely linked with our job and the company that we work for.

3. In a globalised world, companies compete with other companies from around the world. Location is not an obstacle for a talented employer who is willing to work in any business in the world and from any part of the world. Competition is high and companies have to be on top of their game if they want to attract talent.

4. In a globalised world, we are more and more aware of social problems. The aforementioned constant flow of information makes us more aware of the problems we have to face as a society, and therefore, makes us more responsible for finding the solution. We want to be part of the solution, and above all, we do not want to be a part of the problem.

Worldcoo Team

 

5 reasons to involve your team in CSR actions

Social Corporate Responsibility is a question which is being increasingly linked with the essence of the business. Today it is not enough to simply come across as responsible, now you have to be responsible and show it in every action you take.

In this context, the involvement and participation of your team in your company’s CSR strategy becomes essential. Every employer must have a voice inside of the business and feel part of the overall voice of the company.

Why? Because it gives your company gives these benefits:

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1. An involved team is a coherent business. At the end of the day, a business is nothing more than the total of people which has been integrated into it. A team which doesn’t share the values that the company defends will find it difficult to represent it whatever the case, which will undermine the image of the company and go against the efforts made regarding CSR.

2. An involved team is a faithful team. If people play a fundamental role in trying to achieve a key objective in the company, getting faithful people to the company is a necessary condition for the positive development of the business. People are one of the most valuable assets of the company and involving them in the company’s strategical decisions makes them feel “at home”.

3. An involved team is a motivated team. Motivation moves mountains. Being able to get the employer to feel part of the business and its challenges gets the team to feel like these challenges are their own, and they will confront them with all of their energy in order to get better results.

4. Sharing goals and values facilitates a better connection between members of the team and, therefore, contributes to the creation of a more pleasant working atmosphere, with more efficient relationships with the people who have integrated into the team.

5. An involved team attracts talent. Working in a business in which the team has a voice and a vote makes working in it a rewarding experience. This involvement grabs the attention of potential new employees as it seems an attractive prospect.

Worldcoo Team. 

e-Commerce. Social challenges of a growth sector

In recent years, e-commerce has taken centre stage, to the extent that it represents the 6% of the total trade in the world, and this figure is rising year after year, according to a study carried out by eMarketer. In the specific case of Spain, the e-commerce growth has multiplied 17 times faster than traditional businesses, according to a survey regarding “The profile of an online trader 2017” which was conducted by Xopie.

Selling via digital means has attracted people from all sectors, supported by the huge role that phones play in our daily lives, the increasing impact of social networks and internationalisation. Today, 51% of businesses which dedicate themselves to selling via digital channels register a growth.

There are some figures which show the success e-commerce has had, which at the same time put it in the spotlight. The e-commerce sector does not go unnoticed anymore and therefore, it cannot escape the commitment and engagement it has with society and its surroundings.

It is calculated that 39% of the jobs created in our country this year will belong to the e-commerce sector, and it is the responsibility of the businesses from this sector to make sure that these job posts have a positive impact on our society.

Companies can no longer just be digital, but now they also have to be responsible and take on some challenges such as these:

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  • Producing employment which promotes equal opportunities and the possibility to reconcile, not only to benefit the team, and therefore also the results, but also to be an example to other businesses and to society in general.
  • Producing stable work with fair conditions in the e-commerce sector can lead to a reduction in our society in the rate of job insecurity and consequently, will make it be able to fight against poverty in our country. This is the obligation of every business, including the digital ones.
  • Defending and promoting the values regarding looking after the environment and respecting our surroundings is a question of the image of the company, but also a question of responsibility for new companies which can no longer ignore what is happening around them.
  • Demanding the same social commitment from the suppliers and partners as that of e-commerce can form a strong tool to promote a change towards a fairer, more sustainable and responsible society.

E-commerce is growing, and it is in their hands to decide whether or not it will grow in favour of the society which surrounds them and which they are reaching out to.

Worldcoo Team. 

 

Who are the online shoppers? Why do they prefer responsible companies?

postsemana1novAccording to an e-commerce study carried out by Elogio in colobaration with IAB Spain last year, 67% of internet users purchase on the internet, which implies that there are more than 19 million online shoppers in our country.

The study, however, did not simply find out these statistics but it also analysed the demographic profile of the buyer. This analysis does not only allow us to know the potential shoppers who buy online, but it also allows us to understand what is it that makes the buyers choose one business over another.

The profile of an online shopper

  • They are on average 37 years old: 32% are between 16 and 30 years old whereas 27% are between 31 and 39 years old. Therefore, the majority of online shoppers are younger than 40.
  • 39% of online shoppers have gone through higher education.
  • 97% of online shoppers use at least one social network and 76% of them use an instant messaging app.
  • 72% are in employment.
  • There are no differences between men and women: 50% of online shoppers are men, and the other 50% are women.

With all of the above information, the description considerably fits in with that of a millennial: young people born between the 80s and the start of the 2000s, who have had an undeniable influence of technology in their day-to-day lives.

Therefore, if the online shopper of today is a millennial, why is it more important now than ever to take CSR actions? The 2015 Cone Communications Millennial CSR Study gives us a few clues:

  • 87% of millennials would buy a product which has social or environmental benefits.
  • 93% of millennials hold a better opinion of a business when they know that you are carrying out CSR actions.
  • 70% would pay more for a responsible product.
  • 38% of millennials share information about brands or causes which have moved them on social media and 18% of them contact the business to talk about these topics.

Do you still need more reasons to start to connect with your target audience through CSR?

Worldcoo Team.

 

 

We’ve been chosen as a #bestfortheworld16 honoree!

capturaAs you know, we are part of B Corporation since more than a year ago; a global movement that brings together 1.800 companies that are redefining the sense of success in business. This is, companies that combine economic profits and the creation of social and environmental goods.

So, the organisation that leads this movement, has presented the III Annual Ranking of “Best Companies for the World 2016” in Berkeley (California, United States), and we are in this list!!

This recognition comes from the good results that we have showed in an independent and comprehensive assessment administered by the independent nonprofit B Lab, the organisation that leads this movement.

The full assessment measures a company’s impact on its workers, community, customers and environment.

Worldcoo has been honoured for the impact that it has on its customers, for promoting a public benefit and for helping to solve a social or environmental issue (improving health, preserving environment, creating economic opportunity to individuals or communities, promoting the arts/sciences, or increasing the flow of capital to purpose-driven enterprises.)

“The companies we are honoring as the best for the world represent the cutting edge of a global movement using business as a force for good. We are inspired by them, and feel deeply honored to join them in this historic and ground-breaking celebration,” said Bryan Welch, CEO of B the Change Media, the multiplatform media company that host of the Best for the World event at the University of California.

Being a part of the Best for the World list for 2016 is a very special recognition for us. It represents that we are doing things well. It inspires us to lead by the example and create more social impact for a better world.

We clearly believe that there’s a better way to do business and this acknowledgement motivate us to make that more companies do the same.

Worldcoo Team.

Consumers expect brands to do social good

Nowadays, many citizens of the world are conscious of the existing social and environmental problems and they want to be a part of its solution.  Citizens wish to act in the benefit of the people who are living at poverty, marginality and exclusion but also they are conscious of the factors in our behaviour that affect society as a whole, for example, that affect the environment.

Citizens know that in order to give a response to many problems existing in the world nowadays all people have to change their habits, but they also know that companies have to make a change too. Companies have to help generate more positive impact for the society as well as for the environment.

That is why, to choose a brand, consumers are becoming increasingly demanding because of for them it is important that brand has not only the aim to generate profit and success.

Today we are showing an infographic about Havas Worldwide’s report that explain what consumers expect when they choose a brand. This report is based on a survey of more than 10.000 adults in 28 markets including Canada, the U.S., United Kingdom, Brazil, France and India. The survey sample made up of 20 “prosumers” and 80% mainstream consumers.

Before showing the infographic, we are going to explain what a “prosumer” is. Prosumers are these consumers who are becoming content producers of a product or a service. The way they made this content is the following, they providing information or opinions about a product or a service in different apps or websites. In other words, they produce content when they talk about their experience with the product or the service (Source: Marketing Directo).

The concept of “prosumer” is clear and now we can show you the report results:

consumers expect brands to do socialgood

As we can read, consumers and “prosumers” are paying more attention to the social and/or environment impact of the products they buy. They not only want to know the products or service they use, they also want to know something more about the company.

In conclusion, the change in thinking of citizen is reflected in all aspects of their daily life, for this reason, the future in the companies is in the fact that, the idea of generate profit and the idea of give something back for your employers or for the society go hand in hand.

The Worldcoo team.

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