Tag - corporate

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4 Reasons why social involvement helps the business to increase customer loyalty
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World Health Day
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Against unemployment, for women social inclusion
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5 reasons why CSR is not a cost, but an investment
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7 digital media outlets and blogs which talk about CSR
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4 CSR campaigns which do not leave anyone indifferent

4 Reasons why social involvement helps the business to increase customer loyalty

As we are companies which are integrating into society and developing our business within its framework, there is no denying that we have a responsibility within our surroundings. Returning to the people and to the environment the resources which they make available to us and which allows us to offer and commercialize our product or service is a question of commitment and consistency.

Beyond the involvement with society itself, there are more reasons to act responsible as a business and to carry out actions which promote sustainability and respect for our society and environment.

The relation with the client, in fact, is one of the strongest reasons as to why you should opt for engaging yourself as a business with society.  The commitment and involvement which companies show have a lot to say about their capability of increasing their clients loyalty. Let´s have a look why:

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1. The competitive nature of companies makes the client more demanding. There are increasingly more alternatives when making a purchase of a product of contracting a service, the client has many places to chose from and they are aware of this, therefore making the company more demanding of itself and the client more demanding when choosing the product or service. In this particular context, the businesses´social involvement could prove to be the deciding factor.

2. The client builds ties with brands that they like. Another of the characteristics of the world that we live in is the possibility that brands have to establish relationships which mean more than the simple one-off purchase. Social involvement is a reason to involve the client in the day-to-day activities of the business and therefore, strengthening the links they have and assuring the relationship lasts.

3. The client looks for brands that match his values. What we buy says a lot about our personality, which is precisely why we are so demanding with what we purchase. Recognizing our values in a brand or company is the foundation of a successful and long-lasting relationship.

4. Bad news travel fast. Neglecting the environment or society does not go unnoticed anymore. Mistakes will reach your client in the blink of an eye and damage your reputation. Acting responsibly is the only way to avoid that risk.

Worldcoo Team.

 

World Health Day

Today – World Health Day– we want to briefly review some of the health projects that our eCommerce with cause are helping to fund. We are very proud to know that, thanks of them and their users, so many local and international NGO’s around the world will be able to carry out several initiatives with the aim of making universal access to health care a reality and medical research a priority. THANK YOU ALL!

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  • Able to smile thanks to Giggle Doctors:thanks to the collaboration of Promofarma users, Giggle Doctors from Theodora Foundation will visit 35 kids with intellectual disability, thus enhancing their sensorial and physical development.  More information.
  • No child with leprosy:In India, 9 out of every 100 new cases of leprosy detected are boys and girls. Together with Fontilles, Uvinum community will fund the surgical material and medicines needed because orthopaedic surgery could be performed in 40 children suffering from leprosy. More information.
  • Health care for the population of Sierra Leone:through the NGO África DirectoPercentil is raising funds so that 6.000 people in Sierra Lena have access to basic health services during 6 months. More information.
  • Help children with rare disease have quality education:this is the objective of MeQuedoUno, who is contributing to promote the inclusice eduation of 25 children through FEDERMore information. 

Worldcoo Team

Against unemployment, for women social inclusion

Today is the International Women Day!

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There are more than 4 million people unemployed in our country; more than a half of them, are women.  

Today is the International Woman Day and, in that sense, PC Componentes, one of our e-commerce with cause with more experience, launches a new social project with the aim of encourage entrepreneurship among women at risk of social exclusion and facilitate their access to the world of work.

They will do it through PROJECT VIVES, an initiative of the NGO Action against Hunger, an international humanitarian organization that fights the causes and effects of hunger and social exclusion.

The challenge is that today and during all this month, the users of PC Componentes add one extra euro to make that 10 women receive professional counselling for job search or for entrepreneurship.

Action against Hunger, through PROJECT VIVES, promotes that the participants improve their personal skills and will help them to find a job or start a new business.

You can follow the donation process HERE.

Worldcoo Team.  

5 reasons why CSR is not a cost, but an investment

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The biggest difference between a cost and an investment is in the return that one or the other generates for the company, and weather it supports its growth. An example of the contrast is that the coffee you have every morning is a cost, whereas publicity for the company is an investment. What about CSR? Is it a cost or an investment?

In order to respond to this question, we must analyse what is the return for a company if they spend money in Corporate Social Responsibility:

1. The image? A coherent action in CSR, well executed and well communicated, will directly impact the image of the company, showing itself as a company with values, and as coherent and responsible, and therefore bettering the perception that their audience will have of them.

2. Talent? It is a fact that the businesses involved with society and its surroundings does attract more talent and they are able to keep the talent in their team for longer. To rely on a more motivated team with talent is a crucial condition in order for any business to grow.

3. Efficiency? Many CSR actions which are related to looking after the environment (recycling, energy efficiency…) imply a saving for the business, and therefore not only do they not lead to an increase of costs, but they actually reduce them.

4. Loyalty? The client values a responsible action on the part of the business and they thank them by being loyal to their brand. To carry out activities in line with certain values and defending these values with CSR will assure more successful and long-lasting relationships between the business and their audience, relations which will be in the foundations to the growth of the business.

5. A risk reduction? The socially responsible practices in the company reduce risks in which a business could potentially face and it permits them to have more control, something which reduces the possibility that said risks become a cost for the business, affecting its growth.

CSR generates value for the company in such important areas such as image, the relationship with the customer or the staff, and also, it could lead to a cut in costs and risks which the businesses have to deal with. All of this leads us to the conclusion that, without the fear of making a mistake, CSR is an investment and not a cost for the business.

And what about you? Will you invest in CSR?

Worldcoo Team.

7 digital media outlets and blogs which talk about CSR

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The business world changes at a hectic pace, innovations are continuous and to be up to date about everything is becoming more and more of a challenge for entrepreneurs and directors. However, in the context of CSR you can’t fall behind.

To be up to date on new trends and innovations and depend on sources of inspirations in this area can become something fundamental for entrepreneurs and because of this, today we have prepared a list of 7 digital media outlets and/or blogs in which you can find news about CSR. Take note!

1. Expok News. Expok News is a digital magazine where you can not only find the recent news about social responsibility campaigns, but in which you can also read key points and pieces of advice on how to conduct better CSR campaigns and see the analysis of the results of real CSR campaigns, whilst also finding computer graphics and other graphic materials about the same subject.

2. Diego Coquillat. Diego Coquillat is a digital magazine based on technology and innovation in the catering industry. In the portal, you can find lots of key information for professionals in marketing, trends and in management. And of course, also about social responsibility. Sign up to it if you own a restaurant!

3. Marketing News. Marketing news, or as they call themselves, the marketing journal, is a digital newspaper in which they develop practically every topic related to marketing and business management, amongst them also Corporate Social Responsibility. In this portal you will also find, above all, cases of CSR campaigns. Get inspired!

4. Corresponsables. Corresponsables is the CSR portal, a whole media outlet dedicated to Corporate Social Responsibility cases, current topics and opinion columns from reputable professionals form part of the content which you can find in this media outlet, a definite must!

5. Forbes. Forbes, an american magazine, which is a point of reference in the business and finance sector, contains in their online version a, section dedicated to CSR. News beyond our borders, opiniones and analysis from profesionals from all over the world regarding Social Corporate Responsibility.

6. CSRWire. With over 25 categories, CSRWire publishes news, trends and innovations about CSR, putting us up to date with what happens in the world and the role which businesses have in creating a better world.

7. Worldcoo’s blog. Yes! Our blog. Every week we publish articles with advice, innovations, trends and key information, with the majority of the cases regarding e-commerce. Follow us up close and don’t miss anything which is about Corporate Social Responsibility in our digital surroundings.

 Worldcoo Team.

4 CSR campaigns which do not leave anyone indifferent

There is nothing that you cannot do with regards to Corporate Social Responsibility and, in fact, like in every part of the business, creativity has a huge role to play as far as CSR is concerned.

In 2015, The Gunn Report recognised, through The Good Report, which were the most successful campaigns in promoting good causes this year. Amongst the winners, these four campaigns which, thanks to the creativity behind their design, were able to not leave anybody indifferent.

1. Human Traffic Signs. Concerning the problem of traffic accidents in China, where every 3 minutes a person is injured in one and every 10 minutes somebody dies due to a traffic accident, the agency MullenLowe created this campaign of General Motors, which intended to promote the importance of paying attention to traffic signs and of following the rules. Do you believe they managed to do it?

2. Like a Girl. Leo Burnett Toronto created this campaign for the brand Always for Procter and Gamble which, with the slogan “Rewrite the rules” spoke out in defence of women and against chauvinistic behaviour accepted by practically everybody. He did this through a small experiment. What happened when women and girls were asked what was “Running like a girl”?

3. A very disturbing taxi ride. Concerning domestic abuse, Memac Ogilvy and Mather Dubai designed this campaign for Kafa who tried to make women aware of how bad it is to turn a blind eye in the face of abuse and to introduce them to phone lines which they can turn to when confronting these situations. Provoking a reaction in women with respect to chauvinistic violence through the feeling of living it up close was their way of doing it.

4. They have had a past. The Foundation Abbé Pierre, from France, launched this ad to create awareness of poverty and homeless people. Under the slogan, “they also have had a past”, their ad tried to make the public realise that these people are, at the end of the day, just like anyone who has a home.

Worldcoo Team.

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