Tag - E-commerce con Causa

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Collaborate against leukemia in children
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5 key points when taking appropiate actions in e-commerce

Collaborate against leukemia in children

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Join Worldcoo’s “ecommerce with cause” community!

Did you know that nearly 80% of consumers choose one brand or another depending on its values?  Aspects such as quality and price are no longer a priority for clients, who prefer those brands which provide an added value to society.

If you have an e-commerce, we invite you to join our “e-commerce with cause” community and include our social widget in your commerce.

What is the Worldcoo charity widget?

With the installation of a plug&play in the payment process of your ecommerce, you can offer your customers the option of adding a social micro-donation to their shopping cart and collaborate with different entities.

The current project: research against childhood cancer

CapturaThe current campaign that we have available for e-commerces comes from Unoentrecienmil, a foundation that was born in 2012 with the main objective of  supporting the investigation of childhood leukemia, developing innovate projects whose benefits are 100% dedicated to the investigation against this disease.

The purpose

Did you know that leukemia is the most common cancer in children and teens? Thanks to medical research, 80% of children who suffer from this disease, survive. Despite this, innovation in new safe and effective therapies remains insufficient. Through the amount collected through all the companies that are part of the group of “ecommerce with cause”, the Foundation will be able to deepen the knowledge of the disease and generate new treatments that will advance in its cure.

Because -as they say- “to investigate is to advance“.

How can I have the Worldcoo solidarity widget?

  1. Register inTHIS FORM. 
  2. Customize the widget according to the look&feel of your ecommerce.
  3. Download the Worldcoo module and enter the credentials that we will send you once registered.
  4. That’s all! You can start raising for social purposes.

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If you want, you can have more information about this project and follow the collecting process through THIS LINK.

*Based on the “II Study of Brands with Values: The Power of the Consumer – Citizen” prepared by the marketing agency 21gramos, with the collaboration of the non-profit entity Corporate Excellence and the Nielsen company.

 

Worldcoo Team

 

 

5 key points when taking appropiate actions in e-commerce

In the moment when CSR is in the spotlight, the company must make the effort to rise to the challenge, which is, by having a Corporate Social Responsibility strategy which contributes to the society in which the company works in and, at the same time, contributing to the business itself.

Finding the most appropriate actions to take when investing in trying to improve the CSR area of the business, however, can result complicated at times, and for this, we have prepared some key points which can help you to produce the best strategy for your business:

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1. Search within the founding values of the business. CSR would not make sense if it didn’t coincide with the essence of the business. Companies, like people, are guided by values, by worries … Recovering these values which pushed the creation of the business and basing your CSR strategy on them will be, in every case, a success.

2. Ask the team. A business is, above all, what the people make it. The worries of these people will depend on also the worries of the company. Getting to know and understanding which are the things which guide the team, and the people who will integrate them, can be the first step to define the priorities of your business in relation to CSR.

3. See what resources you have available, there are actions which can be taken with very little. Sometimes we plan huge actions which is not economically possible for the business, and other times we mistakenly close some options which could be perfectly feasible. Knowing what resources you have at your disposal will help you to define a realistic strategy: there are CSR actions for pockets of all sizes.

4. Look around you. We live in an ever-changing society, every day we face new objectives, and social challenges which we should not turn our back on. Being informed of what is happening around us is fundamental to creating realistic actions which are in line with what is really needed around us.

5. Find a way to involve your clients/users. CSR of course concerns the business, but not only the business, but its public as well. Understanding that they also have their concerns and letting them participate accordingly to help the business will always be a good strategy.

Worldcoo Team.

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