Tag - ecommerce

1
Dining scholarships for 2 students at social risk
2
For the education of 140 girls
3
Day cares centers for children at risk of social exclusion
4
Social networks and e-commerce: how can you take full advantage of their potential?
5
Worldcoo and eTail, together to connect e-commerce and social good

Dining scholarships for 2 students at social risk

-WORLDCOO REPORT-

As you know, one of our commitments is to show with totally transparency  the progress of each of the projects we collaborate.  In this sense, today we present you the final report of the Family Aid program in Spain (promoted by “Action Aid”) and which the users of Zacaris, the main online shop where customers can buy any kind of shoe, were involved.

Thanks to their collaboration, 2 students that are living in a low-income household, will have the chance to have a guaranteed annual scholar lunchroom. Thank you so much!

informe_becas-comedorzacaris_eng

Worldcoo Team.

For the education of 140 girls

capclaera_plan

#NewProject

because-im-a-girlOctober 11 is the International Day of the Girl Child; in this context, Nicequest users join the global campaign “Because I am a Girl”, initiative that Plan International launches with the aim of achieve equality for girls and their empowerment through their right to education.

In South Sudan, only a small part of primary school children attend school, and in the case of girls, the number is further reduced by the fact that is traditionally conceived that girls have to marry and have children at an earlier age, so the education is not the priority.

logo_planThis situation is what has led to Plan International to develop an Accelerated Learning Program at private government schools to promote access to schooling for teenagers with kids and girls who are between 12 and 18 years old. That program is aimed to promote education and facilitate the retention of girls in this courses through different initiatives, such as the distribution of hygiene kits among attendees or caring for children in a nursery near the school.

Through the participation of the users of Nicequest, we will be able to help 140 girls to have access to alternative quality education in a safe and socially cohesive environment.

You can follow the process HERE.

Worldcoo team. 

Day cares centers for children at risk of social exclusion

capc%cc%a7alera_aldeas_eng

#NewProject

In his last project, the users of MeQuedoUno collected more than 3.000€ in order to help Intermon Oxfam to distribute cereals, legumes, salt and oil to 200 families in South Sudan, where OCHA estimates that up to 7 million South Sudanese people are at risk of severe food insecurity. You can remember the project HERE.

With his new challenge, they will help SOS Children, an international organisation, to help children, founded in 1949 in Imst (Austria), with presence in 134 countries.

Because of the economic and social situation experienced by Spain during the last years, many families have been seriously harmed, negatively affecting all members of it, especially the youngest ones.

In the 15 day care centers of SOS Children’s Villages in Spain, a snack is offered every evening to children in order to guarantee quality food while also working hygiene and health issues.

Thanks to the collaboration of MeQuedoUno, 90 children will receive a daily snack in SOS Children’s Villages day care centers during school year.

You can follow the project HERE.

Worldcoo Team.

Social networks and e-commerce: how can you take full advantage of their potential?

Captura2

Whether you are in charge of an online business or whether you are contemplating opening one soon, you will already know that creating the business is relatively simple task – the complicated part comes after. Giving visibility to your business once the option to buy online is activated will be essential for its success, but how do you manage to do this?

Social networks are, for whichever e-commerce, an essential tool and of prime importance, if well managed, to leading your digital business to success.

What makes social networks so effective?

  • The target audience for e-commerce are social network users. Users of social networks are people who have integrated new digital media into their daily lives naturally, they feel comfortable with them, and therefore, are a clear target audience for online businesses.
  • There is a social network for everything. There are more and more existing social networks, which are increasingly more specific and aimed at a more particular audience, which allows you to decide in which social networks your business will be present.
  • The possibility of segmentation. The majority of social networks already allow you to choose which target audience you want to reach, according to their age, sex, geographic area and even tastes and interests, therefore being able to take more specific and targeted actions through this channel of communications.
  • The ability to make e-commerce more human. Social networks allow e-commerce businesses to create an image of itself, to let people know who works in the store, and to give the digital side of the business a human touch which customers still look for.

The keys to maximising the results on social networks.

Captura41.Which social networks should I use? There are all types of social networks for all types of audiences and in this situation, like many others, quantity does not necessarily mean quality. Choose the social networks you are going to use according your target audience.

2. A plan of action. Don’t leave anything to improvisation, plan what content you are going to publish, at what times of the day and how often. Planning will assure you better results.

3. Excite your followers. Emotions move us, choose content that puts your target audience through the motions, which makes them feel and transmit positive feeling.

4.Take care of the image and design of your business in both its audio-visual and graphics materials. Publications with images are more successful those that only have text, as are videos more successful than photos; however, it is not as simple as that! The images you use have to be of quality, as well as the videos.

5. Mix up the content you publish. Don’t just simply settle for always sharing photos, nor always videos, nor always texts. Surprise your followers and don’t let them get bored of following your company.

6. Not everything has to be your own content! Look for those people who share topics and information that could relate to what you want to communicate and publicise their materials (be careful and don’t claim this work as your own and copyright other people’s work!).

7. Take advantage of the power of paid campaigns on social networks. Paid advertising campaigns are already possible in the majority of social networks; they are campaigns that allow you to reach out to the right audience and monitor the results very accurately, and best of all, all of that with a very small part of your budget. Make the most of them.

Ultimately, the content you publish is key to success in social networks and the possibilities are endless. Get started! We will give more information about this topic in our upcoming posts.

Worldcoo team.

 

Worldcoo and eTail, together to connect e-commerce and social good

eTailLogo2014One of the main priorities of Worldcoo is to make the e-commerce world and social good work together. For this reason, we’re very happy to announce today that we have signed an alliance with eTail, one of the most important events in the e-commerce world, which takes place this week in London.

The goal of this partnership, which is it its inaugural year, is to join forces in order to help e-commerce companies to fund social and cooperative projects through their users.

Over the next  days, both of us will work together to offer an opportunity for the 1.000 visitors, from all over the world, to take one more step for the retail sector to engage in a social responsibility commitment.

Moreover, the over 500 companies that will attend to the event, will have the opportunity to join 80 sessions, workshops and exciting social gatherings.

Worldcoo team

made with in BCN