In recent years, e-commerce has taken centre stage, to the extent that it represents the 6% of the total trade in the world, and this figure is rising year after year, according to a study carried out by eMarketer. In the specific case of Spain, the e-commerce growth has multiplied 17 times faster than traditional businesses, according to a survey regarding “The profile of an online trader 2017” which was conducted by Xopie.
Selling via digital means has attracted people from all sectors, supported by the huge role that phones play in our daily lives, the increasing impact of social networks and internationalisation. Today, 51% of businesses which dedicate themselves to selling via digital channels register a growth.
There are some figures which show the success e-commerce has had, which at the same time put it in the spotlight. The e-commerce sector does not go unnoticed anymore and therefore, it cannot escape the commitment and engagement it has with society and its surroundings.
It is calculated that 39% of the jobs created in our country this year will belong to the e-commerce sector, and it is the responsibility of the businesses from this sector to make sure that these job posts have a positive impact on our society.
Companies can no longer just be digital, but now they also have to be responsible and take on some challenges such as these:
- Producing employment which promotes equal opportunities and the possibility to reconcile, not only to benefit the team, and therefore also the results, but also to be an example to other businesses and to society in general.
- Producing stable work with fair conditions in the e-commerce sector can lead to a reduction in our society in the rate of job insecurity and consequently, will make it be able to fight against poverty in our country. This is the obligation of every business, including the digital ones.
- Defending and promoting the values regarding looking after the environment and respecting our surroundings is a question of the image of the company, but also a question of responsibility for new companies which can no longer ignore what is happening around them.
- Demanding the same social commitment from the suppliers and partners as that of e-commerce can form a strong tool to promote a change towards a fairer, more sustainable and responsible society.
E-commerce is growing, and it is in their hands to decide whether or not it will grow in favour of the society which surrounds them and which they are reaching out to.