Tag - employees

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Social commitment – Why is it also important in employer branding?
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5 reasons to involve your team in CSR actions
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4 key points to avoid that CSR stays only on paper
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Worldcoo’s employees join Giving Tuesday
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New deal with Banco Sabadell!

Social commitment – Why is it also important in employer branding?

We live in an increasingly globalised, and at the same time, competitive world. In the world of business, it is not enough to simply just seduce the client; you must bear in mind everyone who has an interest in the business to achieve the best results. The team, of course, is one of the most important parts of the public, and the capacity to attract talent to the company and retain it depends greatly on the success of the business.

In this context, the businesses’ social commitment and its policy towards sustainability (of the business itself and the planet) becomes fundamental in every relationship it establishes with its public, amongst them, the staff.

Why do we say then that the company’s social responsibility is of prime importance in its employer branding strategy? We will tell you now:

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1. In a globalised world, the flow of information is constant. We in live in a society that is extremely connected in which information spreads at an extremely fast rate and which news arrives instantly to a very large audience. In this situation, it is society itself, more informed than ever before, who demands that companies have a bigger commitment and who prefer, when searching for work, those businesses which show a greater social awareness and responsibility.

2. In a globalised world, the personal image is more important than ever. We are increasingly more aware of the importance of our own professional image and it is this awareness, which makes us become more demanding of the companies we work in. We know that our image is closely linked with our job and the company that we work for.

3. In a globalised world, companies compete with other companies from around the world. Location is not an obstacle for a talented employer who is willing to work in any business in the world and from any part of the world. Competition is high and companies have to be on top of their game if they want to attract talent.

4. In a globalised world, we are more and more aware of social problems. The aforementioned constant flow of information makes us more aware of the problems we have to face as a society, and therefore, makes us more responsible for finding the solution. We want to be part of the solution, and above all, we do not want to be a part of the problem.

Worldcoo Team

 

5 reasons to involve your team in CSR actions

Social Corporate Responsibility is a question which is being increasingly linked with the essence of the business. Today it is not enough to simply come across as responsible, now you have to be responsible and show it in every action you take.

In this context, the involvement and participation of your team in your company’s CSR strategy becomes essential. Every employer must have a voice inside of the business and feel part of the overall voice of the company.

Why? Because it gives your company gives these benefits:

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1. An involved team is a coherent business. At the end of the day, a business is nothing more than the total of people which has been integrated into it. A team which doesn’t share the values that the company defends will find it difficult to represent it whatever the case, which will undermine the image of the company and go against the efforts made regarding CSR.

2. An involved team is a faithful team. If people play a fundamental role in trying to achieve a key objective in the company, getting faithful people to the company is a necessary condition for the positive development of the business. People are one of the most valuable assets of the company and involving them in the company’s strategical decisions makes them feel “at home”.

3. An involved team is a motivated team. Motivation moves mountains. Being able to get the employer to feel part of the business and its challenges gets the team to feel like these challenges are their own, and they will confront them with all of their energy in order to get better results.

4. Sharing goals and values facilitates a better connection between members of the team and, therefore, contributes to the creation of a more pleasant working atmosphere, with more efficient relationships with the people who have integrated into the team.

5. An involved team attracts talent. Working in a business in which the team has a voice and a vote makes working in it a rewarding experience. This involvement grabs the attention of potential new employees as it seems an attractive prospect.

Worldcoo Team. 

4 key points to avoid that CSR stays only on paper

There are increasingly more companies which rely on a CSR plan, a document where you can find the actions and behaviour which the company should develop in order to carry out its actions in a coherent way coinciding with its values and, of course, showing society and its surroundings the respect that they deserve from the organization.

In spite of that, plans are the most of the time exactly that: plans and paper. And, of course, to plan is fundamental, defining strategies and actions is the foundation of the development of any activity relating to CSR, but how can we avoid that the plans only stay written on paper?

4 key points which will lead the company to take action:

1. Timing, timing, timing… 70% of the company’s success to turn the plan into facts is in the plan itself. Define a time frame! The fact of having a timeframe for each action will push you to take the necessary actions in the specified time.

2. Team involvement. CSR isn’t just to do with the company directors’, it’s also to do with the team, in the same way that the company is not just the person who manages it, but also all of its employees as well. Make them take part of every CSR action, in a way that they themselves will be the force behind what makes the company accomplish what is established in the plan.

3. Division of labour. If you have an involved team, who is willing to work to make this world a better place to live and to do it from the company, now is the moment to give them responsibilities. Who does what? Answer this question and entrust the responsibility of each big or small task to a specific person. Remember that a lot of people doing small things can achieve big goals.

4. Commitment to the community. Your team is one of the company’s most important audiences, but not the only one. Share your plans with your network of followers, with your customer … Don’t be afraid of commitment, engage with your community to act accordingly to your CSR plans! Tell them about your plans and let your commitment with those people push you to make the plan become real actions.

If you already have your CSR plan, now is the time to take action!

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Worldcoo Team.

Worldcoo’s employees join Giving Tuesday

Next November 29, Worldcoo’s employees will join to the celebration of #Giving Tuesday, a day dedicated to help others through the gift of our time, donations, goods or voice.

We join this movement in Spain last year, we help to fund more than 400.000 euros for 260 causes. This year, again, we want to overcome this number through the participation of all our ecommerce partners, but also with all of us. For this reason, all the Worldcoo’s employees will dedicate part of our workday to collaborate with ASSÍS Centre d’Acollida, an organization that wants to improve life quality of homeless.

descargaEvery day, they help more than 150 people through their basic services (breakfasts, clothes and showers). But they also implement different kind of initiatives aimed to sensitize, take care of health and hygiene and help to find a job with different educational courses.  One of them is the gardening workshop that they organize to motivate and help people without home and risk of social exclusion to find a job.

In concrete, we will help them in cleaning, adequacy and maintenance the area where they do this workshop in order to facilitate the realization of this service.

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We will do it during next November 29, a global day of giving fuelled by the power of social media and collaboration. (Learn more about it HERE).

So that’s why we encourage you to join this cause and share it through your social networks with the hashtag #GivingTuesday. Through next days, we will tell you all the other initiatives that we will implement with all our e-commerce partners, so stay tuned! 😉

Worldcoo Team.

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New deal with Banco Sabadell!

We present you “Actitud Solidaria”, a new campaign that we have launched with Banco Sabadell in order to promote CSR among bank’s customers and employees.

SergiFigueres, CEO de Worldcoo y Josep Oliu, Presidente de BS

SergiFigueres, CEO of Worldcoo and Josep Oliu, BS President

This week we have signed a new deal with Banco Sabadell to address the need for the bank’s customers and employees to have access to proper tools to help those who need it most. Starting today, anyone interested can collaborate on various social and cooperation projects through different channels. For example, customers may make a donation as part of their normal online banking transactions via the https://bancsabadell.worldcoo.com/ platform. Employees, additionally, will be able to do so when purchasing tickets for corporate events or through several internal initiatives.

In this context, the emergency campaign recently launched to help children affected by hurricane Matthew (Haiti) has already yielded fruit: in less than 24 hours, the Banco Sabadell community has donated nearly €10,000 to work with Unicef  on providing drinking water for the youngest victims.

At the event to announce this alliance, Banco Sabadell President Josep Oliu highlighted, “If there is something that makes us great, it is our attitude. This is why we are so proud to offer our people an easy way to collaborate on charity projects and address the emotional need to make a difference using the new services technology has to offer.” Furthermore, he added, “One of the things we value the most about Worldcoo is that they audit each and every project they collaborate with, which is key to have total transparency as to where the money goes.”

Also present was David Camps, director of Marketing at Vicente Ferrer Foundation, with which the bank will tackle the challenge of providing paediatric care for 1,300 children in the Indian state of Andhra Pradesh. He highlighted, “We are very interested in the Worldcoo concept, especially its ability to persevere.”

Here you have some images from the event presentation (subtitles in Spanish).

Worldcoo Team.

 

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