Tag - fundación vicente ferrer

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Social commitment – Why is it also important in employer branding?
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Bicycles against school dropout in rural areas

Social commitment – Why is it also important in employer branding?

We live in an increasingly globalised, and at the same time, competitive world. In the world of business, it is not enough to simply just seduce the client; you must bear in mind everyone who has an interest in the business to achieve the best results. The team, of course, is one of the most important parts of the public, and the capacity to attract talent to the company and retain it depends greatly on the success of the business.

In this context, the businesses’ social commitment and its policy towards sustainability (of the business itself and the planet) becomes fundamental in every relationship it establishes with its public, amongst them, the staff.

Why do we say then that the company’s social responsibility is of prime importance in its employer branding strategy? We will tell you now:

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1. In a globalised world, the flow of information is constant. We in live in a society that is extremely connected in which information spreads at an extremely fast rate and which news arrives instantly to a very large audience. In this situation, it is society itself, more informed than ever before, who demands that companies have a bigger commitment and who prefer, when searching for work, those businesses which show a greater social awareness and responsibility.

2. In a globalised world, the personal image is more important than ever. We are increasingly more aware of the importance of our own professional image and it is this awareness, which makes us become more demanding of the companies we work in. We know that our image is closely linked with our job and the company that we work for.

3. In a globalised world, companies compete with other companies from around the world. Location is not an obstacle for a talented employer who is willing to work in any business in the world and from any part of the world. Competition is high and companies have to be on top of their game if they want to attract talent.

4. In a globalised world, we are more and more aware of social problems. The aforementioned constant flow of information makes us more aware of the problems we have to face as a society, and therefore, makes us more responsible for finding the solution. We want to be part of the solution, and above all, we do not want to be a part of the problem.

Worldcoo Team

 

Bicycles against school dropout in rural areas

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Did you know that bicycles are the most conveyance used and sold in the world? It is estimated that there are more than 1.000.000.000 bicycles around the world today.

In countries like Spain, the country where the use of bicycles has increased the most during the last years, every time there are more people who decide to use this transport as an alternative to the car or moto, which are more expensive and less sustainable and ecologic.

However, there are less developed countries, such as Uganda, Kenia or India, where the bicycles has developed another use, and has become a good tool for social and professional inclusion.

fvf1-666Santa Fixie Group, one of our e-commerce companies which we collaborate with, has launched so many social campaigns in order to potential this new use of the bicycle. Their new challenge, which starts today, is to raise funds in order that Vicente Ferrer Foundation can distribute bicycles to kids and teenagers in Kothacheruvu, a very little rural area in Andra Pradesh (India), which it is located very far away from the mail school centers of the region. The lack of adequate means of transportation often leads families to decide that their children, and especially their daughters, stay at home for fear of something happening on the way to school.

The distribution of bicycles will ensure secondary education for Young people in Kothacheruvu and to Foster equal opportunities for boys and girls, in order to promote their integral development and empowerment.

You can follow the donation process HERE.

Worldcoo Team.

 

 

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