Tag - Investment

5 reasons why CSR is not a cost, but an investment
Investment in CSR keep rising
Nicaragua tries to attract private investors

5 reasons why CSR is not a cost, but an investment


The biggest difference between a cost and an investment is in the return that one or the other generates for the company, and weather it supports its growth. An example of the contrast is that the coffee you have every morning is a cost, whereas publicity for the company is an investment. What about CSR? Is it a cost or an investment?

In order to respond to this question, we must analyse what is the return for a company if they spend money in Corporate Social Responsibility:

1. The image? A coherent action in CSR, well executed and well communicated, will directly impact the image of the company, showing itself as a company with values, and as coherent and responsible, and therefore bettering the perception that their audience will have of them.

2. Talent? It is a fact that the businesses involved with society and its surroundings does attract more talent and they are able to keep the talent in their team for longer. To rely on a more motivated team with talent is a crucial condition in order for any business to grow.

3. Efficiency? Many CSR actions which are related to looking after the environment (recycling, energy efficiency…) imply a saving for the business, and therefore not only do they not lead to an increase of costs, but they actually reduce them.

4. Loyalty? The client values a responsible action on the part of the business and they thank them by being loyal to their brand. To carry out activities in line with certain values and defending these values with CSR will assure more successful and long-lasting relationships between the business and their audience, relations which will be in the foundations to the growth of the business.

5. A risk reduction? The socially responsible practices in the company reduce risks in which a business could potentially face and it permits them to have more control, something which reduces the possibility that said risks become a cost for the business, affecting its growth.

CSR generates value for the company in such important areas such as image, the relationship with the customer or the staff, and also, it could lead to a cut in costs and risks which the businesses have to deal with. All of this leads us to the conclusion that, without the fear of making a mistake, CSR is an investment and not a cost for the business.

And what about you? Will you invest in CSR?

Worldcoo Team.

Investment in CSR keep rising

Companies find, through taking corporate social responsibility actions, a way of giving back to the environment and society around them which have enabled them to be able to perform their everyday business. The businesses, as agents who form part of our world, have the responsibility, just like any person, to work to make our planet a better place.

The world is crying out for us to listen to it and to take care of it and now nobody no longer can turn a death ear to its call: businesses know this and now they have started take action.

On the 7th of November 2015, in Madrid, Deloitte and the SERES foundation presented the third report of the Social Impact of Businesses. The information was inspiring, it implied that we are increasingly more worried about our planet, and therefore, we are working more and better in order to look after it.

  • The investment made by businesses and institutions in CSR actions exceeded the 741 million euros invested in 2015, which is about 300 million more than in 2014.
  • 30 million people benefited from this investment, 14 million more beneficiaries than last year.
  • 8,600 programmes were developed, and of the 30 million beneficiaries mentioned, 14.9 million were direct beneficiaries from these.
  • The actions on the information society and childhood and youth represent 36% and 31% respectively, of the total of beneficiaries.
  • 7 out of every 10 businesses contribute to the workplace integration of disadvantages groups.
  • 82% of businesses rely on people with disabilities in their workforce, whether it be in their own business or one business that belongs to the same group.
  • 57,371 people with disabilities people have been integrated into the job market in 2015.
  • Wellbeing and the coverage of social needs represent 58% of the projects carried out, emphasizing education and health, which represent 30% of the projects.
  • In the field of employment 42% of the projects were developed, with 33% of them aimed towards job creation and job integration and 9% aimed towards job training.
  • 119,547 workers have participated in the development of CSR projects, to the extent that 26% of businesses rely on 50% of the workforce involved in the projects mentioned.
  • 13% of the businesses dedicate 100,000 euros more to each of the CSR projects.
  • 16,000 collaborations have been formed with social organisations.
  • 64% of the investment in CSR is spent on actions in the home country of the business, whereas 36% is spent 0n international projects.

These figures speak for themselves, businesses can no longer turn a blind eye to the impact that CSR has. This world is everybody’s responsibility.


Worldcoo Team.

Nicaragua tries to attract private investors

Nicaragua expects to help the economy by accepting a new law to attract investors.Nicaragua’s economy needs evolve. In that way, the National Assembly approved a new law which allows private and state-private ventures to invest in port infrastructures. The deputy director of Water Transport report that this is the solution.

With this new law, private investors will be able to support existing ports or to create new ones. Today, Nicaragua’s ports handle the least cargo. In 2012, it represented 2,80% of the cargo flow in central america (according to the National Port Company). It represents 3.6 million metric tons of wares.

Moreover, the President of Nicaragua may help this development by enter into association, or grant concessions, for the construction of new ports. Beyond that, the law still needs reviews from National Assembly and is subject to change. An important thing is that after the expiry of the operating license of the ports by the private sector, all the equipments will be the property of the State. 

Processing cocoa in the rural communities of Kukra River could benefit of those private investments. This law would match with the Worldcoo’s project because a part of the budget is dedicated to warehouses. Thus, Bluefields port could increase or modernize. That would help cocoa farmers to produce more and manage the wares easier in order to export more.

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