Tag - respect

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e-Commerce. Social challenges of a growth sector
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5 actions you can start to take to implement CSR in your e-commerce

e-Commerce. Social challenges of a growth sector

In recent years, e-commerce has taken centre stage, to the extent that it represents the 6% of the total trade in the world, and this figure is rising year after year, according to a study carried out by eMarketer. In the specific case of Spain, the e-commerce growth has multiplied 17 times faster than traditional businesses, according to a survey regarding “The profile of an online trader 2017” which was conducted by Xopie.

Selling via digital means has attracted people from all sectors, supported by the huge role that phones play in our daily lives, the increasing impact of social networks and internationalisation. Today, 51% of businesses which dedicate themselves to selling via digital channels register a growth.

There are some figures which show the success e-commerce has had, which at the same time put it in the spotlight. The e-commerce sector does not go unnoticed anymore and therefore, it cannot escape the commitment and engagement it has with society and its surroundings.

It is calculated that 39% of the jobs created in our country this year will belong to the e-commerce sector, and it is the responsibility of the businesses from this sector to make sure that these job posts have a positive impact on our society.

Companies can no longer just be digital, but now they also have to be responsible and take on some challenges such as these:

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  • Producing employment which promotes equal opportunities and the possibility to reconcile, not only to benefit the team, and therefore also the results, but also to be an example to other businesses and to society in general.
  • Producing stable work with fair conditions in the e-commerce sector can lead to a reduction in our society in the rate of job insecurity and consequently, will make it be able to fight against poverty in our country. This is the obligation of every business, including the digital ones.
  • Defending and promoting the values regarding looking after the environment and respecting our surroundings is a question of the image of the company, but also a question of responsibility for new companies which can no longer ignore what is happening around them.
  • Demanding the same social commitment from the suppliers and partners as that of e-commerce can form a strong tool to promote a change towards a fairer, more sustainable and responsible society.

E-commerce is growing, and it is in their hands to decide whether or not it will grow in favour of the society which surrounds them and which they are reaching out to.

Worldcoo Team. 

 

5 actions you can start to take to implement CSR in your e-commerce

Businesses that focus their efforts to sell through the internet must have the same, if not more, commitment to help the environment and society than traditional businesses. Convincing a demanding client to buy will depend largely on their capability to get involved in improving the world in which they live in.

That is why we are giving you 5 actions which you can start to take to implement CSR in your e-commerce.

1. If your businesses deals with food, donate what is surplus to food banks in your area.

Does your e-commerce dedicate itself to the world of food and sometimes find itself with food leftover and with no other option but to throw it away? Give it a better use! Take it to a food bank close by. Practically zero investment, however most definitely a positive impact.

2. Recycle all the waste that you produce.

Recycling is a way to show respect for our surroundings and to look after the environment. A simple action such as separating the waste the business produces can make a great impact on society – not only because of the action itself, but also to create awareness amongst the staff.

3. Cooperate in promoting solidarity actions carried out by other organisations and businesses.

imatge_bombetaYour business is a fantastic channel to give visibility to solidarity actions of all sorts. Engage with their causes and use all your means to make them visible to your public. To do this, tools such as our widget will prove very useful for you.

4. Sponsor cultural events.

Culture is one of the values that involves a lot of people; don’t allow your business to be left on the sidelines. Choose those cultural events that identify themselves with the image of your brand the most whilst also showing your contribution to society.

5. Create your own non-formal educative project.

It could be a workshop directed towards adults or towards children. You can show and teach new pieces of technology to those who still have not discovered them, or give the essential keys to have a healthy diet, or explain which is the best way to create a start-up. Use and transform what your business has to contribute to the world and … give it a go!

Worldcoo Team.

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