Tag - responsability

Using CSR to create trust and confidence in e-commerce
Today we introduce you Jordi and Joana, our two ambassadors in Africa
4 CSR campaigns which do not leave anyone indifferent
4 key points to avoid that CSR stays only on paper
Investment in CSR keep rising
5 tips on how to facilitate reconciliation in your business
5 actions you can start to take to implement CSR in your e-commerce
Access to water in Agraharam village
Is your business socially responsible?
First private insurance model for industry workers in underdeveloped countries

Using CSR to create trust and confidence in e-commerce

Confidence is and always has been the base for success for whichever company: if the client doesn’t trust you, they won’t buy from you. This is a reality which few of us are willing to dispute and neither did our grandparents dispute it when all the shops were “offline” and when the idea of “online” was more a question of science fiction than an actual reality.

Of course now, times have changed and many of those business which reached their customers on an “analogical” level now have become “traditional businesses”, whereas those who have digital tools as their foundations are modern and current businesses. And in this context, what happens with the confidence and trust? Well, it keeps playing a crucial part.

confianza_onlineIf before the trader had to make every effort possible for the buyer to believe their word and trust in them, now it is the entrepreneur dealing with digital projects which has to gain the confidence of their customer; which, if you think about it, is perhaps even more difficult. Online businesses are not able to see the faces of their clients, they don’t speak directly with them, and they can’t interpret their nonverbal language. Even with that being the case, they still have to gain the confidence of their customers.

In this context, making a special effort to create an image which reduces legitimate doubts which the customer may have prior to making an online purchase will be essential for the businesses’ success.

CSR becomes a tool which humanises a “digitalised” company, to show that they also have a heart (just as the trader had from the shops of 20 years ago where everyone used to go).

E-commerce users want to have faith in their online shops, they want to trust them. It will be hard for them not to trust them if these businesses show that they have a real involvement in the society which they have developed in, and if they show that they work ethically and represent their values.

The first step to build confidence is to show commitment and CSR is an exceptional way of doing exactly that.

Worldcoo Team.

Today we introduce you Jordi and Joana, our two ambassadors in Africa


“It is like a mathematic proportion: the less people in one country has, more friendly and generous is people who live there”.

It was late last summer when we met Jordi and Joana, two young Catalans who had decided to embark on a new adventure and travel around the African continent.


Jordi and Joana, our two ambassadors in Africa

A friend of them had talked about our ambassador program – our international network of collaborators who help us identify and audit many of the social projects we are involved with – and that’s how we met.

Based on the route they had in mind, we planned their visit to some of the cooperation projects that we are currently helping to financein Africa.

What motivated them to embark on this adventure? What challenges are they encountering? What is their journey like? If you want to know a little more of them, keep reading!

Jordi and Joana, 6 months in Africa and 6 more in Central Asia. What has led you to venture into this new project?

For some time ago, we always wanted to do a long trip and the idea that motivated us most was to know part of the African continent. We had the feeling that we could find very authentic people there, very different ways of living and a spectacular nature. In addition, it was a very big challenge for us because of the way of traveling, totally different from how we had been doing so far. For now, all our expectations have been fulfilled!

When and how did you take this decision?

We had been waiting for the right conditions for 4 years. In 2010 we made a similar trip in Asia and then, back here, it was quite difficult to find a job and to re-establish our lives. So, when we found the way to go without losing our current job, we made the final decision.

What have you done so far?

So far, we have met the people in Madagascar, we have been relaxing for a few days in the Seychelles, we have explored the most isolated corners of Kenya, the nature of Uganda has surprised us and we have enjoyed the green of Rwanda. To all this, one of the most intense moments that we have lived have been the visits to Tuum (Kenya) and Patongo (Uganda) as ambassadors of Worldcoo.


What has surprised you the most?

We have been surprised about many things, and most of them are related to the people.  For example, seeing the isolation and simplicity with which many people live in these countries, it takes more than half an hour to get closer to children who had never seen European people. And one thing that we have already seen but it does not stop surprising us is to see that the less has the population of a country, the more friendly and generous are the people that live there. It looks like a mathematical proportion.

What has been the biggest challenge so far?

Without any doubt, visiting the social project in Tuum and then continue to Lake Turkana, Kenya. It is one of the most inhospitable and isolated areas where we have ever been. Most of these villages do not have any kind of transportation that connects them to each other and we had been waiting 5 hours for a vehicle to pass through the dirt road. Even so, the reward was greater than the difficulty.


As you know, our network of ambassadors helps us identify social projects and visit them in order to guarantee total transparency in everything. In the coming days, we will share with you their experience in the village of Tuum (Kenya) and Patongo (Uganda), where we are currently collaborating to improve the living conditions of children and adolescents.

Worldcoo Team.

4 CSR campaigns which do not leave anyone indifferent

There is nothing that you cannot do with regards to Corporate Social Responsibility and, in fact, like in every part of the business, creativity has a huge role to play as far as CSR is concerned.

In 2015, The Gunn Report recognised, through The Good Report, which were the most successful campaigns in promoting good causes this year. Amongst the winners, these four campaigns which, thanks to the creativity behind their design, were able to not leave anybody indifferent.

1. Human Traffic Signs. Concerning the problem of traffic accidents in China, where every 3 minutes a person is injured in one and every 10 minutes somebody dies due to a traffic accident, the agency MullenLowe created this campaign of General Motors, which intended to promote the importance of paying attention to traffic signs and of following the rules. Do you believe they managed to do it?

2. Like a Girl. Leo Burnett Toronto created this campaign for the brand Always for Procter and Gamble which, with the slogan “Rewrite the rules” spoke out in defence of women and against chauvinistic behaviour accepted by practically everybody. He did this through a small experiment. What happened when women and girls were asked what was “Running like a girl”?

3. A very disturbing taxi ride. Concerning domestic abuse, Memac Ogilvy and Mather Dubai designed this campaign for Kafa who tried to make women aware of how bad it is to turn a blind eye in the face of abuse and to introduce them to phone lines which they can turn to when confronting these situations. Provoking a reaction in women with respect to chauvinistic violence through the feeling of living it up close was their way of doing it.

4. They have had a past. The Foundation Abbé Pierre, from France, launched this ad to create awareness of poverty and homeless people. Under the slogan, “they also have had a past”, their ad tried to make the public realise that these people are, at the end of the day, just like anyone who has a home.

Worldcoo Team.

4 key points to avoid that CSR stays only on paper

There are increasingly more companies which rely on a CSR plan, a document where you can find the actions and behaviour which the company should develop in order to carry out its actions in a coherent way coinciding with its values and, of course, showing society and its surroundings the respect that they deserve from the organization.

In spite of that, plans are the most of the time exactly that: plans and paper. And, of course, to plan is fundamental, defining strategies and actions is the foundation of the development of any activity relating to CSR, but how can we avoid that the plans only stay written on paper?

4 key points which will lead the company to take action:

1. Timing, timing, timing… 70% of the company’s success to turn the plan into facts is in the plan itself. Define a time frame! The fact of having a timeframe for each action will push you to take the necessary actions in the specified time.

2. Team involvement. CSR isn’t just to do with the company directors’, it’s also to do with the team, in the same way that the company is not just the person who manages it, but also all of its employees as well. Make them take part of every CSR action, in a way that they themselves will be the force behind what makes the company accomplish what is established in the plan.

3. Division of labour. If you have an involved team, who is willing to work to make this world a better place to live and to do it from the company, now is the moment to give them responsibilities. Who does what? Answer this question and entrust the responsibility of each big or small task to a specific person. Remember that a lot of people doing small things can achieve big goals.

4. Commitment to the community. Your team is one of the company’s most important audiences, but not the only one. Share your plans with your network of followers, with your customer … Don’t be afraid of commitment, engage with your community to act accordingly to your CSR plans! Tell them about your plans and let your commitment with those people push you to make the plan become real actions.

If you already have your CSR plan, now is the time to take action!


Worldcoo Team.

Investment in CSR keep rising

Companies find, through taking corporate social responsibility actions, a way of giving back to the environment and society around them which have enabled them to be able to perform their everyday business. The businesses, as agents who form part of our world, have the responsibility, just like any person, to work to make our planet a better place.

The world is crying out for us to listen to it and to take care of it and now nobody no longer can turn a death ear to its call: businesses know this and now they have started take action.

On the 7th of November 2015, in Madrid, Deloitte and the SERES foundation presented the third report of the Social Impact of Businesses. The information was inspiring, it implied that we are increasingly more worried about our planet, and therefore, we are working more and better in order to look after it.

  • The investment made by businesses and institutions in CSR actions exceeded the 741 million euros invested in 2015, which is about 300 million more than in 2014.
  • 30 million people benefited from this investment, 14 million more beneficiaries than last year.
  • 8,600 programmes were developed, and of the 30 million beneficiaries mentioned, 14.9 million were direct beneficiaries from these.
  • The actions on the information society and childhood and youth represent 36% and 31% respectively, of the total of beneficiaries.
  • 7 out of every 10 businesses contribute to the workplace integration of disadvantages groups.
  • 82% of businesses rely on people with disabilities in their workforce, whether it be in their own business or one business that belongs to the same group.
  • 57,371 people with disabilities people have been integrated into the job market in 2015.
  • Wellbeing and the coverage of social needs represent 58% of the projects carried out, emphasizing education and health, which represent 30% of the projects.
  • In the field of employment 42% of the projects were developed, with 33% of them aimed towards job creation and job integration and 9% aimed towards job training.
  • 119,547 workers have participated in the development of CSR projects, to the extent that 26% of businesses rely on 50% of the workforce involved in the projects mentioned.
  • 13% of the businesses dedicate 100,000 euros more to each of the CSR projects.
  • 16,000 collaborations have been formed with social organisations.
  • 64% of the investment in CSR is spent on actions in the home country of the business, whereas 36% is spent 0n international projects.

These figures speak for themselves, businesses can no longer turn a blind eye to the impact that CSR has. This world is everybody’s responsibility.


Worldcoo Team.

5 tips on how to facilitate reconciliation in your business


Happy workers means happy customers, which, of course, means happy businesses. It is increasingly more evident that the chance to reconcile work with family and personal life makes employers feel more comfortable, work better and ultimately achieve better results.

So, if you have not promoted reconciliation in your business, take note of these five tips! It is simpler than it seems and it will only be beneficial for you and your business.

  1. Allow teleworking. With new technologies, many tasks exist which can be done from home without posing a problem for the business. Take advantage of this! Give freedom to your workers so that they can organize their time in a more efficient way. The office will continue to be a meeting pointing in which they will be able to turn to for work and to be able to meet with their colleagues and clients.
  1. Don’t count the hours, count the outcomes! If at 17:30 one of your employers have finished their tasks for the day, why keep them there until 18:00? More hours does not mean better results: start to count the tasks, the outcomes and forget the hours your employers are sat spent in front of the computer.
  1. Avoid scheduling meetings late in the day. Arranging a meeting for one hour does not mean that the meeting is going to last one hour (sometimes it will last less, sometimes more). Don’t schedule meetings at the end of the day with just the right amount of time needed. It will only make that your team look at the clock and not make them concentrate on the topic in question.
  1. Ban emails out-of-work hours! Objective achieved, time to go home, or go to the gym or wherever members of your team want to go! Their free time has started, so don’t let that anything interferes with that. Enjoying their free time will make them more productive in the office.
  1. Be flexible: listen and understand. This last point, is ultimately, a summary of the previous ones but, at the same time a premise which all managers should keep in mind when it comes taking a decision which affects the team: flexibility, listening and understanding will make the employers feel make respected and valued. Giving workers confidence also means being flexible and understanding. Start with this point!

Worldcoo Team.

5 actions you can start to take to implement CSR in your e-commerce

Businesses that focus their efforts to sell through the internet must have the same, if not more, commitment to help the environment and society than traditional businesses. Convincing a demanding client to buy will depend largely on their capability to get involved in improving the world in which they live in.

That is why we are giving you 5 actions which you can start to take to implement CSR in your e-commerce.

1. If your businesses deals with food, donate what is surplus to food banks in your area.

Does your e-commerce dedicate itself to the world of food and sometimes find itself with food leftover and with no other option but to throw it away? Give it a better use! Take it to a food bank close by. Practically zero investment, however most definitely a positive impact.

2. Recycle all the waste that you produce.

Recycling is a way to show respect for our surroundings and to look after the environment. A simple action such as separating the waste the business produces can make a great impact on society – not only because of the action itself, but also to create awareness amongst the staff.

3. Cooperate in promoting solidarity actions carried out by other organisations and businesses.

imatge_bombetaYour business is a fantastic channel to give visibility to solidarity actions of all sorts. Engage with their causes and use all your means to make them visible to your public. To do this, tools such as our widget will prove very useful for you.

4. Sponsor cultural events.

Culture is one of the values that involves a lot of people; don’t allow your business to be left on the sidelines. Choose those cultural events that identify themselves with the image of your brand the most whilst also showing your contribution to society.

5. Create your own non-formal educative project.

It could be a workshop directed towards adults or towards children. You can show and teach new pieces of technology to those who still have not discovered them, or give the essential keys to have a healthy diet, or explain which is the best way to create a start-up. Use and transform what your business has to contribute to the world and … give it a go!

Worldcoo Team.

Access to water in Agraharam village



During this school year, 30 kids will receive school support to improve their education  thanks to Planeta Huerto users, who have been contributing to break poverty cycle. Just like a reminder, today 1 every 4 kids live situations of vulnerability, because many families struggle to meet their basic needs. They will do it through a program leaded by La Obra Social “la Caixa”. Thank you so much to make it happen!

They start a new social project today, which is promote the access to water in Agraharam village, who is located in the second most arid state in India after Rajasthan, with an annual average rainfall of 940mm. These weather conditions affect agriculture, the livelihood of nearly 80% of the population.

vicente_ferrer_logoThis situation is what led to Vicente Ferrer Foundation to develop an Ecological Development Plan to save, multiply and share the natural, agricultural and livestock resources of the area.

Thanks to the contribution of the users of Planeta Huerto, the organisation will be able to build a dam to benefit 1.068 members of the 203 farming families who live in the village, from the positive impact of the construction of the dam.

You can follow the project HERE.

Worldcoo Team.



Is your business socially responsible?

Today, Corporate Social Responsibility forms an essential part of businesses. Organisations simply don’t just conduct economic activity, but they also contribute to the common good and help our society to develop in the most ethical and respectful way possible regarding its surroundings and the people who belong to them.

With this in mind, there are no longer businesses who escape their social responsibilities, what about your business? Is your business socially responsible? Put it to the test by answering these simple questions!


If you have managed to answer ‘Yes’ to all of the previous questions, congratulations! Your business is being 100% socially responsible. However, if you have answered ‘No’ to some of them, it is time to get to work! Now you have you an assessment in what your business falters in, and with this, the opportunity to keep improving.

Worldcoo Team.

First private insurance model for industry workers in underdeveloped countries


In 2005, the factory Spectrum, in Bangladesh, collapsed leaving 60 workers dead. In 2013, the commercial building Rana Plaza, also in Bangladesh, suffered a fire in which more than a 1,000 people died. These are two tragedies which defined Javier Chércoles’ path, who when both events took place, was working in the department of Corporate Social Responsibility for Inditex and Primark, respectively.

However, what happens when something like this takes place? What responsibilities do the companies who work with these factories have? Moreover, how do they manage the tragedy that follows? In both of these cases, it was Javier Chércoles who took the responsibility of compensating the families of the dead workers and the injured workers themselves. An insurance that would have covered these workers didn’t exist, there wasn’t a defined compensation scheme, and therefore they had to start from zero.

Rana Plaza, Bangla Desh


Consequently, in these scenarios, two questions arose according to Javier Chércoles, on the one hand, a compensation for the workers and their families has to be established. On the other hand, the reality of what happened needs to be taken into account, with the aim that the subsidies actually serve to help improve their situations.

In this regard, understanding the situation of the widow, whose father-in-law does not allow her any access to the money received through the compensations, and addressing these issues of vulnerability so that she is not enclosed in an ever more precarious situation is essential to achieving a fair compensation system.

All this leads to analysing the labour crisis as a social crisis, as Javier Chércoles explains in the interview conducted by Via Empresa. Assuming that, just as the crisis does in essence, the compensation must have an impact on all the people concerned with the victims.

Experiencing these two catastrophes first-hand and managing the consequences this way was, for Javier Chércoles, the raw material of his doctoral thesis and is now the raw material for his project: the creation of an insurance system for industry in underdeveloped countries and its implementation.

A system devised with the aim of covering the workers and their families in the event of any accident at work, would mean, for the business or factory, a similar investment to that of the bosses when purchasing car insurance. The next phase is that the businesses start to work under this system.

Moreover, in all of this, what role do Spanish businesses have to play? As Javier Chércoles states, now is the time for businesses such as Mango, Inditex, El Corte Inglés or Mayoral to make a statement. If all of these businesses impose that insurance for the workers of their suppliers is an absolute essential, not only will they be improving the working conditions of these employees but also they will be contributing to the development of the countries of the South.

For the time being, Primark will be the first business to implement this system and there are already four other business who have joined the project.

Worldcoo Team.

made with in BCN