We live in an increasingly globalised, and at the same time, competitive world. In the world of business, it is not enough to simply just seduce the client; you must bear in mind everyone who has an interest in the business to achieve the best results. The team, of course, is one of the most important parts of the public, and the capacity to attract talent to the company and retain it depends greatly on the success of the business.
In this context, the businesses’ social commitment and its policy towards sustainability (of the business itself and the planet) becomes fundamental in every relationship it establishes with its public, amongst them, the staff.
Why do we say then that the company’s social responsibility is of prime importance in its employer branding strategy? We will tell you now:
1. In a globalised world, the flow of information is constant. We in live in a society that is extremely connected in which information spreads at an extremely fast rate and which news arrives instantly to a very large audience. In this situation, it is society itself, more informed than ever before, who demands that companies have a bigger commitment and who prefer, when searching for work, those businesses which show a greater social awareness and responsibility.
2. In a globalised world, the personal image is more important than ever. We are increasingly more aware of the importance of our own professional image and it is this awareness, which makes us become more demanding of the companies we work in. We know that our image is closely linked with our job and the company that we work for.
3. In a globalised world, companies compete with other companies from around the world. Location is not an obstacle for a talented employer who is willing to work in any business in the world and from any part of the world. Competition is high and companies have to be on top of their game if they want to attract talent.
4. In a globalised world, we are more and more aware of social problems. The aforementioned constant flow of information makes us more aware of the problems we have to face as a society, and therefore, makes us more responsible for finding the solution. We want to be part of the solution, and above all, we do not want to be a part of the problem.