Tag - Salud

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Healthcare attendance in isolated areas of India
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Social commitment – Why is it also important in employer branding?
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World Health Day

Healthcare attendance in isolated areas of India

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In the North of the state of Maharashtra, in India, there live a tribe called “korkus”; they live in the isolated jungle and they are a very poor population.  Most “korkus” families live below the poverty threshold (more than 70%) with a high illiteracy rate (more than 60%) and their main livelihood, agriculture, is scarce.

In front of this situation, entities such as Manos Unidas carry out many projects in order to face malnutrition, prevent diseases, and improve hygienic-sanitary practices among tribal “korkus” populations in the Melghat region.

logoIn their new challenge, Nicequest users will help 2.000 people who live in isolated areas of India to have access to a healthcare attention trough Manos Unidas.

manos_unidasThis new project starts after completing the last campaign in which they facilitate the access to drinking water to more than 1.000 children, an important fact in order to prevent new cases of cholera (you can remember the project HERE).

Remember that if you want, you can follow the donation process HERE.

Worldcoo Team

Social commitment – Why is it also important in employer branding?

We live in an increasingly globalised, and at the same time, competitive world. In the world of business, it is not enough to simply just seduce the client; you must bear in mind everyone who has an interest in the business to achieve the best results. The team, of course, is one of the most important parts of the public, and the capacity to attract talent to the company and retain it depends greatly on the success of the business.

In this context, the businesses’ social commitment and its policy towards sustainability (of the business itself and the planet) becomes fundamental in every relationship it establishes with its public, amongst them, the staff.

Why do we say then that the company’s social responsibility is of prime importance in its employer branding strategy? We will tell you now:

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1. In a globalised world, the flow of information is constant. We in live in a society that is extremely connected in which information spreads at an extremely fast rate and which news arrives instantly to a very large audience. In this situation, it is society itself, more informed than ever before, who demands that companies have a bigger commitment and who prefer, when searching for work, those businesses which show a greater social awareness and responsibility.

2. In a globalised world, the personal image is more important than ever. We are increasingly more aware of the importance of our own professional image and it is this awareness, which makes us become more demanding of the companies we work in. We know that our image is closely linked with our job and the company that we work for.

3. In a globalised world, companies compete with other companies from around the world. Location is not an obstacle for a talented employer who is willing to work in any business in the world and from any part of the world. Competition is high and companies have to be on top of their game if they want to attract talent.

4. In a globalised world, we are more and more aware of social problems. The aforementioned constant flow of information makes us more aware of the problems we have to face as a society, and therefore, makes us more responsible for finding the solution. We want to be part of the solution, and above all, we do not want to be a part of the problem.

Worldcoo Team

 

World Health Day

Today – World Health Day– we want to briefly review some of the health projects that our eCommerce with cause are helping to fund. We are very proud to know that, thanks of them and their users, so many local and international NGO’s around the world will be able to carry out several initiatives with the aim of making universal access to health care a reality and medical research a priority. THANK YOU ALL!

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  • Able to smile thanks to Giggle Doctors:thanks to the collaboration of Promofarma users, Giggle Doctors from Theodora Foundation will visit 35 kids with intellectual disability, thus enhancing their sensorial and physical development.  More information.
  • No child with leprosy:In India, 9 out of every 100 new cases of leprosy detected are boys and girls. Together with Fontilles, Uvinum community will fund the surgical material and medicines needed because orthopaedic surgery could be performed in 40 children suffering from leprosy. More information.
  • Health care for the population of Sierra Leone:through the NGO África DirectoPercentil is raising funds so that 6.000 people in Sierra Lena have access to basic health services during 6 months. More information.
  • Help children with rare disease have quality education:this is the objective of MeQuedoUno, who is contributing to promote the inclusice eduation of 25 children through FEDERMore information. 

Worldcoo Team

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