Yesterday afternoon, we celebrate the presentation of the Social Round Up, our new fundraising mechanism that has already helped us to collect more than 900,000 donations thanks to the 500 commercial establishments who already offer their customers the option to round up their ticket for charity.
During the event, that brought together more than 150 people, we listened the experience of some of the companies that have already implemented this new channel, such as Condis, Viena or the Bon Preu Group, as well as the beneficiary entities of the new channel, such as “Arrels“, Educo, Pasqual Maragall Foundation and “Casal dels Infants“.
Although each of them explained their own experience from the business and social point of view; all of them highlighted the good reception of Solidarity Rounding by the clients. In fact, the first surveys conducted show that 83% of people who donated would do it again. Proof of this is that since last year, more than €300,000 have been collected so far.
In addition, Alfred Vernis, Director of Sustainability of Intitex and ESADE professor, explained the importance of social actions and the relationship of companies with social entities, and Elisabet Carnicé, journalist and presenter, made that the event conduction was a success.
All this happened in the “Antiga Fàbrica d’Estrella Damm“, the support of Diari Ara and Corresponsables.