Tag - study

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Children refugees, a growing crisis
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4 Reasons why social involvement helps the business to increase customer loyalty
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Who are the online shoppers? Why do they prefer responsible companies?

Children refugees, a growing crisis

In the last two years, Europe has experienced its largest arrival of refugees ever, a situation that has cast doubt of the capability of many member states to offer asylum to many people, the majority of whom, have fled armed conflicts.

In every crisis, beyond all the people who embark on certain journeys with the hope of a safer life, there are victims who are even more vulnerable, and thus, punished even more at the expense of migration. These victims are children.

The following statistics were published by UNICEF in their report Uprooted: The growing crisis for refugee and migrant children”. These are some facts, which should catch the attention of every country in the world:

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  1. Almost 50 million children all over the world have crossed their borders or have had been forced to migrate.
  2. Of these 50 million, 11 million are refugees and have had to seek asylum.
  3. Almost 1 of every 3 children who live outside of their birth country is a refugee.
  4. In the world today, 1 out every 200 children is a refugee.
  5. Between 2005 and 2015, the number of children refugees under UNHCR mandate more than doubled.
  6. Children today represent half of all refugees.
  7. Migrant children and displaced people are exposed to suffering the worst types of abuse, frequently falling in the hands of trafficker networks and other criminals.
  8. To establish yourself in a safe place proves difficult for the displaced people and, normally, the threats and dangers that confront them take place once they are in their destination country.

Children thus become the most exposed victims to the danger of migration. Protecting them is everyone’s responsibility and everybody should do their part to do protect them.

Some of the proposals that UNICEF make to fight against this situation are ending the detention of child migrants, keeping the migrant families together as a way to protect the younger ones, giving children access to education and healthcare, as well as other quality services and promoting the fight against xenophobia, discrimination and exclusion in the transit and destination countries.

 Worldcoo Team

4 Reasons why social involvement helps the business to increase customer loyalty

As we are companies which are integrating into society and developing our business within its framework, there is no denying that we have a responsibility within our surroundings. Returning to the people and to the environment the resources which they make available to us and which allows us to offer and commercialize our product or service is a question of commitment and consistency.

Beyond the involvement with society itself, there are more reasons to act responsible as a business and to carry out actions which promote sustainability and respect for our society and environment.

The relation with the client, in fact, is one of the strongest reasons as to why you should opt for engaging yourself as a business with society.  The commitment and involvement which companies show have a lot to say about their capability of increasing their clients loyalty. Let´s have a look why:

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1. The competitive nature of companies makes the client more demanding. There are increasingly more alternatives when making a purchase of a product of contracting a service, the client has many places to chose from and they are aware of this, therefore making the company more demanding of itself and the client more demanding when choosing the product or service. In this particular context, the businesses´social involvement could prove to be the deciding factor.

2. The client builds ties with brands that they like. Another of the characteristics of the world that we live in is the possibility that brands have to establish relationships which mean more than the simple one-off purchase. Social involvement is a reason to involve the client in the day-to-day activities of the business and therefore, strengthening the links they have and assuring the relationship lasts.

3. The client looks for brands that match his values. What we buy says a lot about our personality, which is precisely why we are so demanding with what we purchase. Recognizing our values in a brand or company is the foundation of a successful and long-lasting relationship.

4. Bad news travel fast. Neglecting the environment or society does not go unnoticed anymore. Mistakes will reach your client in the blink of an eye and damage your reputation. Acting responsibly is the only way to avoid that risk.

Worldcoo Team.

 

Who are the online shoppers? Why do they prefer responsible companies?

postsemana1novAccording to an e-commerce study carried out by Elogio in colobaration with IAB Spain last year, 67% of internet users purchase on the internet, which implies that there are more than 19 million online shoppers in our country.

The study, however, did not simply find out these statistics but it also analysed the demographic profile of the buyer. This analysis does not only allow us to know the potential shoppers who buy online, but it also allows us to understand what is it that makes the buyers choose one business over another.

The profile of an online shopper

  • They are on average 37 years old: 32% are between 16 and 30 years old whereas 27% are between 31 and 39 years old. Therefore, the majority of online shoppers are younger than 40.
  • 39% of online shoppers have gone through higher education.
  • 97% of online shoppers use at least one social network and 76% of them use an instant messaging app.
  • 72% are in employment.
  • There are no differences between men and women: 50% of online shoppers are men, and the other 50% are women.

With all of the above information, the description considerably fits in with that of a millennial: young people born between the 80s and the start of the 2000s, who have had an undeniable influence of technology in their day-to-day lives.

Therefore, if the online shopper of today is a millennial, why is it more important now than ever to take CSR actions? The 2015 Cone Communications Millennial CSR Study gives us a few clues:

  • 87% of millennials would buy a product which has social or environmental benefits.
  • 93% of millennials hold a better opinion of a business when they know that you are carrying out CSR actions.
  • 70% would pay more for a responsible product.
  • 38% of millennials share information about brands or causes which have moved them on social media and 18% of them contact the business to talk about these topics.

Do you still need more reasons to start to connect with your target audience through CSR?

Worldcoo Team.

 

 

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