One year ago, the European Commission accredited Worldcoo technology as the European standard in eCommerce fundraising.
Horizon 2020 is the biggest European Commission Research and Innovation program ever. It contributes to addressing key social challenges, promoting industrial leaderships in Europe and strengthening excellence in science. Among nearly 1.000 companies candidates to being part of this program, our innovative Project WIDGET 3.0 made that we were one of the 9 Spanish companies selected and since there… we have worked so much!
- We have everything prepared to implement a new functionality that will make that many companies collect funds for the same cause and at the same time. This is what we called “public campaigns”. Thanks of that, we will be able to give a much faster and effective response to the different humanitarian emergencies and natural catastrophes that may occur. But in addition, it will allow smaller e-commerce to start collaborating with us.
- We have developed a new module which facilitates the integration of the new widget 3.0 to those companies that work with online platforms such as MAGENTO or PRESTASHOP, which is a very good news!
- In the coming weeks, we will incorporate a new module that will offer to each user the opportunity to collaborate with a social project based on their profile and motivations. We get it thanks to techniques of artificial intelligence, which are based on the product and price of what the user searches online. This will allow us to have a higher conversion rate. This is called “machine learning”.
- During all this time, we have improved our internal management platform to expand and improve our recruitment channels with a much more personalized response to all companies that collaborate with us.
- And last but not least, during this last months we have laid the groundwork for launching a new revolutionary financing channel that will come this 2017. It is a new channel that will allow donations in the physical stores directly. When a customer pay with his credit card, he will be able to add a euro to his purchase or round the final amount of his purchase. Undoubtedly, this is the biggest novelty that we will present and that, for sure, it is going to have a lot of impact.
All this new functionalities will allow us to become a world reference and, most important, to achieve our goal for 2017: to triple the number of donations received. We will keep you informed about more news!
- You can see our WIDGET 3.0 communication plan HERE.
- You can have access to our integration planning HERE.