The fact that Social Corporate Responsibility is taking centre stage in companies is a reality that digital businesses, and of course, e-commerce businesses cannot escape. To be aware that companies operate in a society and a surrounding which they need to take care of is key to carry out whichever activity.
Sometimes, however, CSR can be seen from certain businesses as something which is not achievable for everybody, and that it is something which implies big investment of time and capital. And what if, in reality it is simpler than what we believe it is?
Here are 4 ideas of CSR actions you can take, which without needing a great investment, can produce big results for the business and the society in which it operates:
- Honesty, transparency, and confidence when dealing with a client.
What defines a business is the way it connects and interacts with its clients. In e-commerce, also, generating confidence between the organisation and client is essential to overcoming the barriers which can sometimes come about with online shopping.
Basing this relationship on values such as honesty, transparency and confidence is the first step to make the business a socially responsible organisation, and also, the business will earn more!
- Non-discriminatory policies when employing people.
In a society which does not discriminate, businesses should support the non-discrimination. To not refuse entry of a talent into a business for discriminatory motives will not only nurture the business with better professionals, but it will also provide the atmosphere of the business with a more open and just way of thinking.
- Involvement in social projects.
There are many ways for a businesses to play a simple part in social projects. The widget developed by Worldcoo, for example, allows e-commerce clients to donate a small amount of money to a particular project. Simple, transparent and socially responsible.
- To take responsibility for faulty products.
In e-commerce it is essential, as we have already said, to rely on the client’s confidence. To give the appropriate response to potential errors when providing a service or when selling a faulty product is not only a socially responsible action to take, but it also ensures the best possible offer for the customer and, therefore, a higher level of satisfaction and a bigger success in the businesses’ results