Tag - world

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Today is the International Day of Older Persons
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Social commitment – Why is it also important in employer branding?
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e-Commerce. Social challenges of a growth sector
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She is Leyre Moreno, our ambassador in Santiago de Chile

Today is the International Day of Older Persons

Today, October 1st, is the International Day of Older Persons, an occasion to thank, once again, the labor that elderly people do. In the actual panorama, we couldn’t imagine our live without them, thanks of them we can grow up our children, combine our professional and personal life and it is indescribable how much we learn from them!

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It is also a good occasion to talk about the isolation some older people suffer. Some weeks ago, we met Jane and she explain us her personal story. Jane Sandwood is a professional freelance writer with over 10 years’ experience across many fields. Jane has a particular interest in the issue of social isolation and it’s impact across all genders, ages and backgrounds.  Today we are more than grateful to share it with all of you.


“My grandmother is the matriarch of a large family. She has seven children, each of which has been married at least once and has produced multiple offspring, many of whom also have children now. Yet, somehow, we allowed her to become isolated through living in different areas, having busy jobs, prioritizing our own families, and assuming everything was ok. For my grandmother, she did not want to impose herself on others as she first mourned the loss of her husband and then her friends who one by one passed away or were moved into care homes.

It is no surprise, therefore, to learn that there a many complex reasons for social isolation to occur. On a personal level, prior to my marriage, social isolation came from first moving around the world and losing touch with friends from back home and college who separate into new groups, then becoming a work-from-home freelancer with no colleagues to hangout with and finally moving to a city where I knew no one.

In the UK alone, 50% of those over 75 live alone, few live with their children, and modern society has created dislocated family structures. This means 60% of people do not visit elderly relatives and 33% do not visit relatives in need of care. Isolation at all age groups is a massive problem right now, but it is most telling in our older generations. This is why we have launched a Campaign Against Social Isolation to help bring people together. Now is not too late to give a relative a call”.


On the other hand, organizations such as United Nations celebrate today this day with the theme “Stepping info the Future: Tapping the Talents, Contributions and Participation of Older Persons in Society.” This year’s day is about enabling and expanding the contributions of older people in their families, communities and societies at large. It focuses on the pathways that support full and effective participation in old age, in accordance with old persons’ basic rights, needs and preferences.

Worldcoo Team

Social commitment – Why is it also important in employer branding?

We live in an increasingly globalised, and at the same time, competitive world. In the world of business, it is not enough to simply just seduce the client; you must bear in mind everyone who has an interest in the business to achieve the best results. The team, of course, is one of the most important parts of the public, and the capacity to attract talent to the company and retain it depends greatly on the success of the business.

In this context, the businesses’ social commitment and its policy towards sustainability (of the business itself and the planet) becomes fundamental in every relationship it establishes with its public, amongst them, the staff.

Why do we say then that the company’s social responsibility is of prime importance in its employer branding strategy? We will tell you now:

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1. In a globalised world, the flow of information is constant. We in live in a society that is extremely connected in which information spreads at an extremely fast rate and which news arrives instantly to a very large audience. In this situation, it is society itself, more informed than ever before, who demands that companies have a bigger commitment and who prefer, when searching for work, those businesses which show a greater social awareness and responsibility.

2. In a globalised world, the personal image is more important than ever. We are increasingly more aware of the importance of our own professional image and it is this awareness, which makes us become more demanding of the companies we work in. We know that our image is closely linked with our job and the company that we work for.

3. In a globalised world, companies compete with other companies from around the world. Location is not an obstacle for a talented employer who is willing to work in any business in the world and from any part of the world. Competition is high and companies have to be on top of their game if they want to attract talent.

4. In a globalised world, we are more and more aware of social problems. The aforementioned constant flow of information makes us more aware of the problems we have to face as a society, and therefore, makes us more responsible for finding the solution. We want to be part of the solution, and above all, we do not want to be a part of the problem.

Worldcoo Team

 

e-Commerce. Social challenges of a growth sector

In recent years, e-commerce has taken centre stage, to the extent that it represents the 6% of the total trade in the world, and this figure is rising year after year, according to a study carried out by eMarketer. In the specific case of Spain, the e-commerce growth has multiplied 17 times faster than traditional businesses, according to a survey regarding “The profile of an online trader 2017” which was conducted by Xopie.

Selling via digital means has attracted people from all sectors, supported by the huge role that phones play in our daily lives, the increasing impact of social networks and internationalisation. Today, 51% of businesses which dedicate themselves to selling via digital channels register a growth.

There are some figures which show the success e-commerce has had, which at the same time put it in the spotlight. The e-commerce sector does not go unnoticed anymore and therefore, it cannot escape the commitment and engagement it has with society and its surroundings.

It is calculated that 39% of the jobs created in our country this year will belong to the e-commerce sector, and it is the responsibility of the businesses from this sector to make sure that these job posts have a positive impact on our society.

Companies can no longer just be digital, but now they also have to be responsible and take on some challenges such as these:

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  • Producing employment which promotes equal opportunities and the possibility to reconcile, not only to benefit the team, and therefore also the results, but also to be an example to other businesses and to society in general.
  • Producing stable work with fair conditions in the e-commerce sector can lead to a reduction in our society in the rate of job insecurity and consequently, will make it be able to fight against poverty in our country. This is the obligation of every business, including the digital ones.
  • Defending and promoting the values regarding looking after the environment and respecting our surroundings is a question of the image of the company, but also a question of responsibility for new companies which can no longer ignore what is happening around them.
  • Demanding the same social commitment from the suppliers and partners as that of e-commerce can form a strong tool to promote a change towards a fairer, more sustainable and responsible society.

E-commerce is growing, and it is in their hands to decide whether or not it will grow in favour of the society which surrounds them and which they are reaching out to.

Worldcoo Team. 

 

She is Leyre Moreno, our ambassador in Santiago de Chile

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When we met Leyre, we instantly realized that she would be a great candidate for our Ambassadors Program (click HERE if you want to know a little bit more).

Leyre comes from Toledo, but she has lived in many others cities and countries, like Madrid, Edinburgh or Santiago de Chile, where she actually lives.

She loves traveling and know many other cultures; this is the reason why she decided to move to the other hemisphere one year ago.

As Worldcoo’s ambassador, Leyre will help us to know the social needs there are in Chile, identify possible project opportunities and, if there’s the case, visit some of the projects that we are helping to fund there and audit it.

If you want to know a little bit more about her, don’t miss the following interview.

  • leyre_blogLeyre, tell us a little bit more about you…

I’m passionate about traveling, exploring every corner of the cities where I live, know their culture and their people, walking and breathe pure air away from the city, always with my camera in hand, and live at the rhythm of the swing.

  • Why did you decide to move to Chile?

The destination, in particular, was for personal reasons. But I already had taken  the decision to leave my country and start again in other place, motivated by the bad expectations of the future in Spain after finishing my studies and the desire to know new places and cultures, to continue learning, discovering and growing.

  • Where do you actually work?

I currently work in an NGO from Chile, called FIMA, as administration and finance coordinator, as well as supporting the projects department. Our mission is to actively promote the right to live in a healthy environment and ensure the protection of the Chile’s environmental heritage. Our work, therefore, focuses on environmental justice, the empowerment of vulnerable communities and the conservation of the environment and biodiversity protection.

  • What do you like the most about Chile?

I admire the nature that the country offers – it’s absolutely breathtaking the diversity of landscapes that you can find here; I value the human team with which I have the luck to work with and the strength and perseverance with which many of the citizens of this country fight for their rights.

  • Why do you think that is it extremely important that companies are committed to CSR policies?

I really think that if the development isn’t sustainable, it is not development. It is impossible to proceed in economic terms if we don’t take into account the human rights, exploiting and destroying the environment where we live and obviate the life forms of people occupying each territory.

For this reason, the fact that companies are increasingly commited to CSR policies means that they are realizing that you can’t go ahead in a way that is foreign to your social and ecological environment. And this change of business logic, benefits the whole society.

  • Why do you think it is important that all of us play our part, no matter how small it could be?

Because of my professional experience, I know how difficult if for an NGO to implement their projects because of economic problems. It is very frustrating having lots of ideas and not being able to implement them because of the lack of funds to implement them.

That’s why it is very important that every of us collaborate with different kind of ways, donations are very important, even if they are very small. Together, we can make big things happen.

Leyre, if you could ask for a wish, it would be… teleport me :)

Over the next few weeks we will know a little more about Leyre’s new experience, so stay tuned! 😉

If you want, you can follow Leyre on their social networks: Facebook and LinkedIn.

Worldcoo Team.

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