Through the campaign “Building memory, cent by cent”, the company invites all their customers who pay with credit card, to round up the total of their bill and donate the cents to Pasqual Maragall Foundation. The objective? To cooperate with the entity to facilitate the scientific research in the field of Alzheimer’s disease.
The Alzheimer is a disease which affects 1 in 10 people over 65 years. Through the Social Round Up, Viena will collaborate with the new Clinical Research Unit for the Prevention of Dementia, run by the Barcelonaβeta Brain Research Center (BBRC), which studies the risk of developing dementia within five years in people strongly at risk of suffering from the disease.
Viena is the first restoration company in Spain that offers our new fundraising system and, in less than one week, their customers have already collected more than € 6,000!
Moreover, Viena have had the occasion to talk with Cristina Maragall, the spokesperson of the Foundation, with the aim of knowing a little bit more about the history of the entity, which this year celebrates its tenth anniversary. We invite you to visit its blog and read the full interview here.
The customers of Viena can have access to more information about the project, make a micro-donation, know the fundraising status or obtain their donation certificate through this link.
And you, do you have a retailer and would like to offer the Social Round Up in your establishments? Contact us through firstname.lastname@example.org and we will give you all the details.