Worldcoo · About Worldcoo

Worldcoo was created in 2012 as a free online tool to allow e-commerce sites to fund social and cooperation projects through their users.

But the origins go back further, to 2010, when the founding team, classmates and friends since they were young, founded an NGO to carry out cooperation projects in engineering. For 18 months, we worked with other associations, NGOs, the government and other social entities to develop projects that could change many lives. But in many cases, they never came to fruition due to a lack of funding.

That’s when we realised there were many others just like us, focused on developing projects that could solve the large-scale problems in the world. However very few had focused on funding all of these projects in an efficient, elegant, sustainable manner.

In 2011 we started to create a new fundraising channel for all of these projects. A different path that doesn’t depend on the government and brings value to all involved.

That’s how the idea came about in 2012 to create technology to unite a new fundraising system, crowdfunding, with a sector that is growing around the world, e-commerce.

After some months of deveopment, at the end of 2017 we jumped into the offline world and we launched the Social Round Up, the new fundraising system that allows to make micro-donations at physical commercial establishments everytime we pay with card.

  • And what if we could make a micro donation every time we use our card?



  • We believe that innovation is a driving force for change.
  • Each time we try something new and it doesn’t work out, we’re a bit closer to reaching our goal.
  • We like to question things and ask, why not?
  • Feedback from our clients guides our roadmap. Repeat, repeat, repeat.


  • We provide services to NGOs. Once the NGO receives 100% of the total collected, Worldcoo receives the equivalent of 12% per euro.This pays the bills.
  • The donations go to fund projects, not organisations.
  • All donations are fully traceable, from the website to their destination.
  • We publish our accounts once a year and you can take a look whenever you want.

 Social commitment

  • We’re committed to the principles of social business.
  • We devote 70% of our profits to social projects or reinvest in R&D&i.
  • Our pay-scale ratio is below 1:8.
  • We follow a strict code of ethics.

Worldcoo's timeline

  • February 2017

    We reach the first milestone of the WIDGET 3.0 project, which is part of the Horizon 2020 European Commission program: now many companies can fund for the same social cause and at the same time.

  • August 2015

    Unicef signs an alliance with Worldcoo for its online financing strategy, with a specific technological development.

  • July 2015

    Worldcoo’s charity widget reaches 100.000€ donations, which will be used to fund high social impact projects.

  • May 2015

    Worldcoo obtains the B Corp certification, which legitimates Worldcoo’s commitment to the rigorous standards of transparency, environmental and social impact.

  • April 2015

    Worldcoo receives the “Best Social Initiative in a Digital Environment Award” for being able to transform a well-known social initiative to the digital field.

  • December 2014

    Worldcoo signs an agreement with La Generalitat in order to promote micro donations related to child poverty. The E-commerce with cause badge is launched in order to legitimate the social commitment of e-commerce companies that have integrated the charity widget in their platform.

  • November 2014

    Worldcoo launches a new version of its widget, with many improvements that lead to a conversion increase. A API for telephones and for online bank companies is also launched.

  • July 2014

    Closing the first round of funding with the entry of Ona Capital and Delta Partners.

  • June 2014

    Launch of second web platform and a new version of the widget for large-scale e-commerce sites.

  • February 2014

    Opening of the first round of funding bringing in Banc Sabadell and business angels.

  • December 2013

    Widget added to first large-scale e-commerce sites in Spain.

  • September 2013

    Launch of widget to integrate into e-commerce sites, allowing users to add €1 to their purchase to fund social projects.

  • May 2013

    First project fully funded through Worldcoo, with donations from more than 20 countries.

  • January 2013

    Launch of first website, allowing users to make donations towards projects.

  • November 2012

    First round of seed capital, bringing in renowned business angels and speeding up the project.

  • August 2012

    Sergi and Aureli found Worldcoo with the aim of creating a new way to fund social, cooperation and development projects.

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