Transforming the way we shop to build a better world
With Charity Rounding Up, customers can quickly and transparently make a small charitable donation when paying by card.
Activate Charity Rounding Up at your store
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Activate Charity Rounding Up at your store
*Required
Donated thanks to Charity Rounding Up
Charity Rounding Up
Micro-donations that add up
A groundbreaking solution on the retailer’s card machine for shoppers to make small donations when paying by card.
+79M
Donations received
What people are saying about Worldcoo
An effective tool for our customers to easily channel their commitment to social causes in different areas, helping out the most vulnerable groups.
Alejandro Martínez Berriochoa
Head of Health and Sustainability at Eroski Group
Very happy with Charity Rounding Up over the last few months, as our customers can easily donate again and again. Partnering with Worldcoo is a perfect match for our DNA and we’ll be working together for many years to come.
Manel Prat
Director of Marketing & PR at Bonpreu i Esclat
A very interesting and encouraging format. It’s not like the conventional ways of donating a certain amount to a specific project every month and it gives the user the freedom to do so when they want to. It’s also a way of democratising participation in social causes, as the amount donated is affordable for everyone.
Pau Gasol
NBA Player and Co-Founder of the Gasol Foundation
Charity Rounding Up is a very good initiative because, with very little effort, a person feels that they’re helping out a good cause. As for the values, it says much more about the company that is involved and the company that signs up.
Cristina Maragall
Spokesperson for the Pasqual Maragall Foundation
We’re delighted with our partnership with Worldcoo as it has allowed us to go a step further in our social commitment by helping different types of entities. Charity Rounding Up is an accessible and universal way of collaboration with an excellent result and a major impact.
Marta García
Innovation and Customer Satisfaction Director at Viena
At Muy Mucho we’re constantly building a community. Thanks to Charity Rounding Up, we can share values with our customers and also help Doctors Without Borders in a very simple and transparent way. Worldcoo has been the perfect partner to spearhead this initiative, monitoring the results and helping showcase the milestones achieved at all times.
Arantxa Rubio
Director of Communications at Muy Mucho
Thanks to the Charity Rounding Up campaign, we’ve been able to give advice in order to promote emotional wellness and offer psychosocial support and mentoring to people in vulnerable situations who were hard hit by COVID.
Jaime Gregori
Director of Fundraising, Company Partnerships and Social Responsibility at the Spanish Red Cross
The partnership with Worldcoo is proving to be very healthy in every single way. One of the most rewarding aspects is being able to react quickly to an emergency and realise how, with everyone’s help, great things can be achieved.
Cristina Jover
Head of Communications at PcComponentes
Charity Rounding Up has modernised and simplified fundraising at the checkout. The sports and fashion industries are increasingly sensitive to society’s challenges, as citizens increasingly want more committed companies that give back to society. Helping make an impact in this sense makes us proud as a company and especially proud of our customers.
Sara Arcas
Head of Marketing
Being able to offset our carbon footprint through a system as simple and straightforward as rounding up makes us proud of our customers and partners. We hope to see the milestones achieved between us all in just a few years’ time.
Elena Fernández
Head of CSR at Correos.
Success stories
Companies with impact
Eroski
Spanish supermarket
Thanks to Cents for Charity, an ongoing plan to support different social causes, its customers can donate a few cents at the checkout.
+800
Points of sale
+6M €
Raised
+40
Projects funded (desde noviembre 2020)
Correos
Spanish postal system
Rounding Up with Impact is the name of the programme with which its customers can add a charitable donation when sending items and help with the care and conservation of our planet.
+1600
Post offices
+845K €
Raised
17
Projects funded
Ticketmaster
Global ticket sales company
For the past seven years, Ticketmaster customers have been raising money for various social and environmental projects by donating €1 to charity when buying their tickets online.
48
Projects funded
+382K €
Raised
Users of Charity Rounding Up
Stores helping build a better world
Our technology partners that make it possible
Partnership with more than 760 social entities
Small donations for big causes
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